YouRock Overview 140414

YouRock Overview 140414

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  Sponsored by
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   Information andnews site at http://LatentSkills.com  Successfully crowd-funded to run hackathon and create prototype  YouRock Online Ltd established in UK in August 2013  YouRock live in 13 languages on http://YouRock.Jobs  Finalist in the European Commission Social Innovation Prize 2014  Sponsored by Liberty Global PLC, the largest international cable company with operations in 14 countries  EC Commissioner Kroes supports on social media and visits hackathon at ICT2013 in Lithuania where profile was developed  Promoted by EC as pledge to Grand Coalition for Digital Jobs
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  Background and Opportunity 5.5munemployed, yet only 17% use LinkedIn “LinkedIn is not forgiving. This issue goes so deep I wouldn’t even know where to start.” Lydia M. Strategic Challenge and Opportunity The EC and ICT industry in the Grand Coalition for Digital Jobs is focused on an estimated 500k unfilled ICT jobs by 2015 (in light of 5.5m youth unemployment). A best estimate shows only 17% of young people use LinkedIn. YouRock aims to reach 900k+ young ICT skilled users by 2015. Background • Young People Hate LinkedIn, 2013 • LinkedIn doesn‟t matter to the people who need it most, 2013 • Why aren‟t more college students on LinkedIn, 2013 • Millennials & Social Media 2013, (13% use LinkedIn & only 7% intend to) • Google Survey, 2012 (17% of 18-24s use LinkedIn)
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  YouRock Functionality - Createsdynamic profile of skills - Employers can search for users by skills  It helps young people to identify their hidden work skills from their activities  It acts as an early career profile, building confidence by discovering skills  It gives the user the language of employers to describe their skills  The process of profile building encourages repeat „skill discovery‟ behavior  It creates a skill profile for each user in a dynamic, graphic “diamond”  It particularly encourages recognition of ICT skills  YouRock will be optimized for mobile, tablet & desktop use  Employers able to search for people with specific skills combinations  Large employers looking for new candidates  SMEs looking for local talent  Entrepreneurs looking for partners  Employers from Grand Coalition will be encouraged to use YouRock in recruitment processes
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  A sample userprofile Each activity that the user adds changes the relative value of each skill group. This creates a personalized „diamond‟ that reflects the users‟ predominant skill groups. Activities also generates a dynamic „skills cloud‟, detailing all of the specific skills that a user may have for each skill group. The viewer gets a detailed picture of the skills of a user with a traditional Resume, a Portfolio and endorsements.
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  Skills discovery 125 activitiesmatched with 100 work skills Users will be able to choose which skills apply and then create or provide links to online content showing those skills and endorsements.  Camping: follows instructions, organizes, plans, communicates effectively, builds relationships, team worker, identifies resources  Makes clothing: methodical, patient, artistic, designs, expressive, visualizes, attends to detail  School Council member: takes initiative, organizes, plans, team worker, builds relationships, expresses ideas, negotiates, presents, generates ideas, solves problems, assesses needs, recognizes opportunities  Sells items on online auctions: understands customers, entrepreneurial, analyzes data, calculates, estimates, predicts, recognizes opportunities, ICT-competent  Social media user: expresses ideas, presents, understands audience, forms opinion, content publisher, creates digital content, data literate, ICT-competent  Part-time catering job: follows instructions, attends to detail, copes with pressure, team worker, patient, communicates effectively, understands customers, assesses needs
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  YouRock Audience Aged 15-24,male and female, European  Aimed at 15-24, but perceived likely target age range 17-21. Demographics may have variance between countries.  Employed, unemployed, or in full time education;  Have little or no workplace experience or career profile;  Have little or no interest in ICT as a career;  Uses technology daily;  Likely to use range of social media but not LinkedIn.  Build early audience in spring youth campaigns:  May: EC European Youth Event in Strasbourg  May: eSkills Campaign, launch event in Athens  Ongoing development will bring in new features and languages.
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  A new resourcefor campaigns For telecentres & intermediaries  YouRock has been launched in time for use in the eSkills for Jobs campaigns and the EYE2014 event.  A YouRock support guide has been produced for telecentre and other intermediary managers.  Each language version can have free banner links on users profile page through to telecentre networks, national skills training providers, and employment advice services. 13 Languages Croatian Dutch English French German Greek Italian Lithuanian Polish Romanian Russian Serbian Spanish © 2014 YouRock Online Ltd. No: 8636365 VAT: 172 0265 34 Ian Clifford +44 (0)7411 118667 [email protected] http://twitter.com/ian_cli http://LatentSkills.com