Yoursalespitchsuckspdf 140121071847-phpapp02
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The document provides advice on improving sales pitches by focusing on the audience rather than the company. It notes that most pitches focus on details about the company but the audience does not care about these things. It recommends asking three questions - who is the audience, what is their problem, and how can you help - to craft a pitch that addresses the audience's needs directly. An example is given of reframing a pitch to discuss the audience's situation and how the company can help solve their problem. The overall message is to change the focus of sales pitches from the company to the audience in order to generate more interest, sales, and profits.
Yoursalespitchsuckspdf 140121071847-phpapp02
- 1. Your Sales Pitch Sucks! and what you can do about it.
- 2. Do you have an awesome company, product or service?
- 3. Do you pitch to clients?
- 4. Here is what 95% of companies do
- 5. We are ABC company ABC
- 6. We have shops everywhere ABC
- 7. We sell amazing products ABC
- 9. We have won many awards ABC
- 10. Our clients love us ABC
- 11. Does this sound familiar?
- 12. So what’s the problem?
- 13. The audience does NOT care!
- 14. They don’t care about all your shops
- 15. They don’t care about your awards
- 16. They don’t care about your logo ABC
- 17. Yes, we know. It’s a shocker!
- 18. But seriously
- 19. The audience only cares about themselves
- 20. and what you can do for them!
- 21. So change your pitch!
- 22. Focus on the audience
- 23. Before you pitch ask these 3 questions
- 24. Who is the audience?
- 26. How can you help?
- 27. So when you pitch, it’s more like this…
- 28. We are the Dentistry
- 29. We have looked at your situation
- 30. We are here to help
- 31. We understand you are facing this problem
- 32. Based on our experience, you have two options…
- 33. Option A
- 34. Option B
- 35. We recommend option B because….
- 36. Better results, happier clients
- 37. Here is a story about how we helped Bob…
- 38. If you want to know more…
- 39. Do you see the difference?
- 40. It’s not about you
- 41. It’s about the audience
- 42. and how you can help
- 43. Ready to change your pitch?
- 44. Ask the 3 questions
- 45. Who is the audience? ! What’s their problem? ! How can you help?
- 46. Now create your new pitch
- 47. The result?
- 48. More interest
- 49. More sales
- 50. More money
- 51. BLUE LOBSTER Pitch to Win. We help you get picked. www.bluelobster.co A Slides That Rock Company