YouthLink Scotland - Intro to Social Media

YouthLink Scotland - Intro to Social Media

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  Social Media
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  Background • More and morecompanies & organisations understand the need to be present on social media, but not many of them ‘do’ social media effectively. • Why is this? Mainly this is because in order to succeed in social media, it cannot be treated like another, separate communication channel. It can’t a random activity. It should be aligned with the overall communications or business strategy. • Many organisations take up social media but have no idea what for and what they will do there: “Social Media is like teenage sex. Everyone wants to do it. No one actually knows how. When finally done, there is often surprise that it wasn’t better.” - Avinash Kaushik, Analytics Evangelist, Google
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  So, first thingsfirst: What is Social Media really? • The term ‘social media’ refers to the use of web-based and mobile technologies to turn communication into interactive dialogue • Fundamentally, social media is a means of communicating directly with your audience, bypassing the filter of traditional media • Social media is not a communications ‘cure all’ for organisations and businesses, but it can help with networking, public relations, brand awareness, developing thought leadership and engaging with your audiences.
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  So what isall the fuss about?
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  Years to reach50m Users… Radio = 38 Years TV = 13 Years Internet = 4 Years iPod = 3 Years
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  But… Facebook added 200millionusers in less than a year! After just 6 years it now has 800million registered users.
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  The landscape iscrowded At last count, there were more than 300 different types of social media ‘tools’ used regularly world-wide – and this number is growing every day!
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  But in theUK, a few reign supreme… • In Scotland alone, 2,359,000 individuals have an active Facebook account - almost 50% of the population • 475,000 Scots have a Twitter account and 200,000 are regular, active users - 1 in 10 of the population And others are growing in popularity all the time
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  More facts &stats: • More than 24 hours worth of video is uploaded to YouTube every minute of every day. • There are more than 2 billion video views on YouTube every 24 hours. • Flickr members upload more than 3,000 images every minute of every day. • More than one million companies have LinkedIn Company Pages • There were nearly 2 billion people searches on Linkedin during 2010. • The average Facebook user creates 90 pieces of content each month. • People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. • More people subscribe to Stephen Fry’s Twitter feed than read The Times, Independent, Guardian, Telegraph and Financial Times combined!
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  Why should you/yourorganisation be engaged and active on Social Media? Because people are talking about our sector… The media Decision Makers Partners & Young people General Public Members …and we need to know what they are saying… …and let them know what we are saying!
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  Five rules forstaying secure online The following are some common sense top tips for staying safe online with social media: 1. Know your own rules – What are your company’s/organisation’s internal rules for using social media? 2. Be Prudent – Think about what you upload or link to such as images and news articles etc… Is it appropriate? 3. Stranger Danger – Do not share your personal or social media details with someone you don’t know. 4. Check the default settings – And know what they mean. 5. Use common sense – If it feels risky, it probably is.
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  Top Tips forcreating an impact The following are some top tips to best use social media for networking and sharing information: • Define your strategy - Decide on a purpose, what do you want to get out of social media? • Be prepared & be consistent – social media requires a lot of time & you need to be willing to put in the effort. Need to be consistent in terms of how you talk about yourself & what you do. • Quality not quantity – it is what you say, not how often you say it. • Always respond – approach social media like a conversation and don’t ignore people. It’s a dialogue, not a monologue. • Use it to engage – it is not just another platform to ‘push out’ info, it is a way of engaging with your followers.
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  Integration is Key •Important to make sure that any social media strategy you adopt integrates fully with your existing online presence – sharing content and ‘signposting’ to your website all helps to maximise your impact.
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  Different Roles • Create yourown ‘online community’ • Use it as a multi-media platform • Link to campaigns, news, information and events • Only ‘fans’ of the page can view its full content • Engage and converse directly with followers • Share news and announcements • Create interactive experiences at big events (#tags) • Follow what key audiences are talking about in realtime
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  What are therisks? Loose lips… sink ships! • For organisations, businesses and public bodies, social media should be treated in the same way as any other professional communication tool • Social Media is not a personal soap box to voice opinions when used under an organisations name/brand • No content should be posted on social media that has not been approved or that you would not be happy putting out in a national press release
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  What are thebenefits? • Establishing & raising awareness of your brand • Getting your message out more directly • Engaging with the youth work sector • Developing your online reputation
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  ANY QUESTIONS?
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  Thank you