Downloaded 36 times
Uploaded bySmart Insights
Youtility - A talk by Jay Baer about his new book on Smart Insights
In his presentation "Youtility: Why Smart Marketing Is About Help Not Hype", Jay Baer introduces the concept of Youtility, which is marketing that is genuinely useful to customers. If a company solely sells products, they will only make customers temporarily, but if they help customers through useful information and resources, they can create customers for life. Baer advocates for creating highly useful content like eBooks, videos, and blog posts to help educate customers, rather than just focusing on sales and promotions. When companies provide great customer service and information, it leads to stronger relationships, higher conversion rates, and more sales over the long run compared to traditional advertising.
More Related Content
Similar to Youtility - A talk by Jay Baer about his new book on Smart Insights
More from Smart Insights
Youtility - A talk by Jay Baer about his new book on Smart Insights
- 1. Digital Marketing Priorities2013 Brought to you by: Youtility: Why Smart Marketing Is About Help Not Hype Jay Baer: President of Convince & Convert and author of the New York Times best seller, Youtility In Jay Baer’s presentation Youtility: Why Smart Marketing Is About Help Not Hype he delivers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
- 2.
- 3. The difference between helping andselling is just 2 letters @jaybaer
- 4. “Sell something and youmake a customer today. Help someone and you create a customer for life.” @jaybaer
- 5.
- 6.
- 7. Youtility is marketing so useful,people would pay for it @jaybaer
- 8.
- 9. Youtility is required because marketingis harder than ever
- 10. @jaybaer Poll: Who are youcompeting against online: A.Other companies in your area that sell the same things B.Companies in other locations that sell the same things C.Other companies with similar Google search rankings D.Everything
- 11. our personal and professional relationships haveconverged @jaybaer
- 12. our personal and professional relationships haveconverged @jaybaer
- 13. our personal and professional relationships haveconverged @jaybaer
- 14. our personal and professional relationships haveconverged @jaybaer
- 15. You are competing for attentionagainst your customers’ family and friends @jaybaer
- 16. “If you create Youtility,your clients will keep you close.” @jaybaer
- 17. @jaybaer Poll: How do youcurrently educate your future customers? (check all that apply) A.FAQ on website B.Blog C.ebooks, infographics, and other assets D.Videos
- 18.
- 19.
- 20. The power ofanswering questions 30+ pages = 80% conversion rate Average new customer = 105 pages • Before: $250,000 advertising spend = $4 million revenue • After: $20,000 advertising spend = $4.5 million revenue @jaybaer
- 21. Now, relationships are created with informationnot people @jaybaer
- 22.
- 23. Worry less about sellingbetter and worry more about teaching better @jaybaer
- 24.
- 25. Blueprint #1: Discover client needs searchkeywords internal search web analytics social chatter client surveys/interviews @jaybaer
- 26. Blueprint #2: Map needsto Youtility executions blog post (ongoing series) video (ongoing series) e-book printed book event need: make better car seat decision @jaybaer
- 27. @jaybaer Poll: When you createa new marketing asset, like a blog, ebook, infographic, or mobile application, do you have a specific launch plan and budget for it/ A.Yes B.No C.Not sure D.Haven’t really launched anything like that
- 28.
- 29.
- 30.
- 31.
- 32. Content is fire, Socialmedia is gasoline @jaybaer
- 33. “Use social to promoteYoutility first, company second.” @jaybaer
- 34.
- 35. Is your marketing souseful, people would pay for it? @jaybaer
- 36.