YouTube for Business: Getting Started
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The document provides a guide to getting started with YouTube, emphasizing its vast reach with over 35 hours of content uploaded every minute and over 2 billion views daily. It outlines steps to set up a YouTube account, create engaging content (preferably under two minutes), and the importance of using equipment and editing software. It encourages users to expand their reach by incorporating videos into their websites and social media platforms.
YouTube for Business: Getting Started
- 2. YouTube is BIGMore than 35 hours of YouTube uploaded every MINUTE(More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years)More than 2 BILLION Views a Day
- 4. Feeling likeRip Van Winkle?WordpressLinkedInYouTubeFacebookTwitter
- 6. YouTube for BusinessBuild relationships: Inform—about your business, events
- 8. Entertain—connect with your target audienceInform (engage)
- 10. Educate (engage)
- 11. Educate (engage)
- 13. Entertain (engage)“Dorky” Official book launch on my blogYes, that is a frisbee
- 14. How would you use?
- 15. YouTube Action Plan Watch videos at youtube.com Sign up (you don’t have to post videos) Get Equipment (e.g. Flip camcorder, web cam) Create Content: Shorter (<2 minutes) is better Expand your reach: Put video in your website, blog and in other social media
- 16. Get a YouTube Account1. Go to Youtube.com2. Click on “Create Account”
- 17. Set Up Your AccountChoose Your Username carefully!Put in your information. Only one account per email address
- 18. Set up a Google Account
- 21. Optional:Add a picture and more
- 22. Optional: Customize Your Channel
- 24. Optional:Add Channel Tags (Settings) Tags are keywords used to help people find your channel
- 27. Example of color change and logo added
- 28. Confused?Click on “Official YouTube Help Center” or just scroll down to “Help” on a YouTube page
- 29. Basic EquipmentHD CamcorderFLIP is Easy to use, but lacks ext. micTripodResearch your equipment options!
- 30. Editing Software (research)Free software:Camera softwareWindows Movie MakeriMovie (for Apple)
- 31. Make, Edit and then Upload!15-minute limit
- 32. How to Upload: Step 1Click on “Upload”
- 33. How to Upload: Step 2Click the Upload video button to browse for the video file you'd like to upload. Select the file you want to upload and click Open. Or, drag and drop videos.
- 34. How to Upload: Optional Info
- 35. How to Upload: Privacy options
- 36. How to Upload
- 37. Need to Edit Video Options?
- 38. From “My Videos”Click on “Edit”
- 39. Social Media SharingClick on “Share”Click on “Embed” for website code
- 40. YouTube on Your Website
- 41. Start Small, Take Baby Steps
- 42. YouTube Action Plan Watch videos at youtube.com Sign up (you don’t have to post videos) Get Equipment (e.g. Flip camcorder, web cam, tripod) Create Content: Shorter (<2 minutes) is better Expand your reach: Put video in your website, blog and in other social media