YOUTUBE:
THE LATEST HACKS
& TACTICS FOR
GROWTH
@ADUPONT65
1 = Novice
2 = Average
3 = Pro
YouTube: The Latest Hacks & Tactics for Organic Growth
YouTube: The Latest Hacks & Tactics for Organic Growth
> 38,000 VIEWS
YouTube: The Latest Hacks & Tactics for Organic Growth
WHAT TRIGGERS
THE ALGORITHM?
+350 videos
+1M Views
COMMON
MISCONCEPTIONS
YouTube: The Latest Hacks & Tactics for Organic Growth
YouTube: The Latest Hacks & Tactics for Organic Growth
YouTube: The Latest Hacks & Tactics for Organic Growth
UNDERSTANDING
ALGORITHM
Trying to predict what
YOU will ENJOY
Keeping YOU on the
platform LONGER
YouTube: The Latest Hacks & Tactics for Organic Growth
IDENTIFY
YOUR AUDIENCE
UNDERSTAND
YOUR AUDIENCE
YouTube: The Latest Hacks & Tactics for Organic Growth
WHAT DO
THEY WANT?
WHAT DO
THEY LIKE?
YouTube: The Latest Hacks & Tactics for Organic Growth
YouTube: The Latest Hacks & Tactics for Organic Growth
YouTube: The Latest Hacks & Tactics for Organic Growth
YouTube: The Latest Hacks & Tactics for Organic Growth
YouTube: The Latest Hacks & Tactics for Organic Growth
CONTENT
RESEARCH
Keyword Magic Tool
YouTube: The Latest Hacks & Tactics for Organic Growth
AnswerThePublic.com
YouTube: The Latest Hacks & Tactics for Organic Growth
YouTube: The Latest Hacks & Tactics for Organic Growth
YouTube: The Latest Hacks & Tactics for Organic Growth
YouTube: The Latest Hacks & Tactics for Organic Growth
WHAT’S MISSING?
CAN I MAKE
SOMETHING BETTER?
YouTube: The Latest Hacks & Tactics for Organic Growth
YouTube: The Latest Hacks & Tactics for Organic Growth
YouTube: The Latest Hacks & Tactics for Organic Growth
YouTube: The Latest Hacks & Tactics for Organic Growth
YouTube: The Latest Hacks & Tactics for Organic Growth
TRAFFIC
SOURCE
BROWSE
SUGGESTED
SEARCH
EXTERNAL
10%
15%
75%
BROWSE/SUGGESTED SEARCH OTHER
YOUTUBE TRAFFIC SOURCES
#1 SOURCE
BROWSE/SUGGESTED
VIDEOS
YouTube: The Latest Hacks & Tactics for Organic Growth
>50%
MONITOR & TRACK
SUGGESTED RESULTS
14-120 DAYS
YouTube: The Latest Hacks & Tactics for Organic Growth
1DECENT VIDEO
WITH GOOD CONTENT
2SEO TITLE
LIKE A BOSS
3A KICK ASS
THUMBNAIL
YouTube: The Latest Hacks & Tactics for Organic Growth
4DESCRIPTION
AND TAGS
#GARYVEE
#REALTOR
#TIMFERRIS
#GARYVEE
#REALTOR
#TIMFERRIS
SUGGESTED AFTER…
YouTube: The Latest Hacks & Tactics for Organic Growth
AUDIENCE
RETENTION
YouTube: The Latest Hacks & Tactics for Organic Growth
>50%
AVERAGES
20MN = 33%
10MN = 40%
5MN = 47%
2MN = 59%
>50%
AVERAGE #
OF VIEWS
YouTube: The Latest Hacks & Tactics for Organic Growth
>2.0
YouTube: The Latest Hacks & Tactics for Organic Growth
1DECENT VIDEO
WITH GOOD CONTENT
2ENERGETIC PACE
WITH WHAT’S NEXT
YouTube: The Latest Hacks & Tactics for Organic Growth
IMPRESSIONS
VS. CTR%
YouTube: The Latest Hacks & Tactics for Organic Growth
YouTube: The Latest Hacks & Tactics for Organic Growth
MORE IMPRESSIONS?
>50% RETENTION
>2.0 AVERAGE VIEWS
BETTER CTR%?
AWESOME THUMBNAILS
SEO TITLE
GOAL FOR CTR
2-3% BAD
3-5% OKAY
5-8% BEST
THUMBNAILS
CASE
STUDY
WAS NOW
+157% IMPRESSIONS
(IN 30 DAYS)
WAS NOW
+188% CTR(IN 60 DAYS)
BETTER CTR%?
AWESOME THUMBNAILS
SEO TITLE
BETTER CTR%?
AWESOME THUMBNAILS
SEO TITLE
YouTube: The Latest Hacks & Tactics for Organic Growth
PREPARATION
& SCRIPTING
THE
POP
METHOD
P - PROBLEM
0 - OUTCOME
P - PROMISE
Problem:
not enough listings
Desired Outcome:
want perfect house for my family
Promise:
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best house for you
YouTube: The Latest Hacks & Tactics for Organic Growth
YouTube: The Latest Hacks & Tactics for Organic Growth
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YouTube: The Latest Hacks & Tactics for Organic Growth
YouTube: The Latest Hacks & Tactics for Organic Growth
Antoine Dupont
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YouTube: The Latest Hacks & Tactics for Organic Growth