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Similar to Zara brand personas (20)
Zara brand personas
- 2. Name: Jas Thompson Gender: Female Age: 27 Status: Living with boyfriend of 2 years Occupation: Digital Content Manager Hobbies & interests: Career driven, likes staying healthy, vegetarian, large presence on social media – updates regularly – enjoys reading lifestyle and fashion blogs, spending time with friends whether its going to the cinema, bowling, shopping or for food and cocktails Favourite brands: ASOS, Body Shop, Spotify, Kat Von D Beauty, Disney, The Skinny Kitchen
- 3. Name: Zachary Law Gender: Male Age: 29 Status: Married Occupation: Financial Advisor Hobbies & interests: Likes feeling stable and secure, spending time with family and friends, spending time outdoors rather than on social media, enjoys non- fictional books, works hard as it’s rewarding, enjoys being ‘fashionable’ and spending disposable income on clothing, shoes or accessories Favourite brands: Samsung, Netflix, Amazon, Simple, River Island, Costa, Microsoft
- 4. Name: Emilia Laurell Gender: Female Age: 24 Status: Single Occupation: Events Planner Hobbies & interests: Going out a lot, socialising, keeping busy and keeping up appearances, loves animals, volunteers at a dog rescue shelter, loves interaction therefore very busy across all media platforms, likes trying new trends, influenced by peers opinions and reviews on products, enjoys reading blogs and being ‘in the know' Favourite brands: Pull & Bear, H&M, Prezzo, NYX, Converse, NUS, Waterstones, Nivea, Urban Outfitters, YouTube