Zoella

Zoella

• 1.
  Collective identity: representationof youth Self-representation of online identity
• 2.
  Blogger of mychoice is Zoella (zoe sugg) Zoella has two channels which one he uses one for main channel videos and the other he uses for vlogs. she has one which is dedicated to beauty videos which is what got her started on YouTube that lead her to be a number one beauty guru(when a YouTuber is so good at beauty and makeup that people go watch their videos to get tips and advice on health and beauty).Her other channel is for vlogs which is a video diary she documents her life not as often as her partner pointless blog but does when interesting events occur. Her newest video is displayed on the top of the screen with the biggest box to press on the video, this is for viewers who search her page can access to see what she’s up to and what type of videos she makes. Her thumbnail includes her face on it which gives her audience and new subscribers to know who she is and what the video could be about as she’s holding items in the frame additionally title of video is larger so it’s easier for viewers to see what the video could be about. The video shows her views and time posted.
• 3.
  Her banner ofher page is simple, feminine and elegant. The colour is neutral it matches her theme of videos, additionally it says ‘Life beauty and chats’ the banner explains her channel. Her profile icon shows her in black and white, this allows viewers who know her but don’t know her name to recognise her which leads to them pressing the channel Zoella has one channel connected to her main channel name Zoella she has one called MoreZoella which is a link to her second channel which she uses for another purpose than beauty tips but for vloging, she vlogs events such as Christmas, beauty product launches This side bar is a quick and accessible page which allows viewers who watch her beauty videos to watch some more laid back videos of her everyday life, this channel gives more personal view on her life as we are witnessing what she does, where she lives and what events are going on in her life. She also has 11 million subscribers which she has gained through her beauty videos. This icon is where viewers can subscribe to her so that her videos will be visible in the viewers subscribe box and also can get notified with the ‘Bell icon’ on when she posts
• 4.
  Most of Zoellavideos are make up and beauty hauls, however she does do challenges which are fun such as brother does my make up. Her thumbnails are well planned and are interesting enough for viewers to click on them. The homepage has a tab for videos, the video tab contains all the recent videos which go from left to right and each are time stamped with hours,days,weeks and months showing how long ago they were posted. Each video also shows the views which allow the audience to see how many people have watched in a time period. There's also a option to play all the videos into a playlist. there's also a section for her videos which are put into a playlist allowing viewers to search for a video based on what they like to watch e.g. Q & A or hauls
• 5.
  Social media links Onher YouTube channel, what is shown is a link to ‘MoreZoella’ google plus account, his link to his Facebook, Instagram and her website link. These icons allow the audience to click onto proper social media platforms and links which are all verified and belong to her and not fan accounts which could use a similar name this allows fans to follow and be up to date on her life which Zoella might not be posting on YouTube e.g. if they are sick and cant upload a video it would be posted on snapchat or Instagram so that the viewers know why the video is delayed etc. These social media links are added so that viewers can keep up to date, and there would be exclusive content mentioned on those links which wouldn’t be present in videos e.g. they recently went on holiday to Mykonos which is a tropical island, she didn’t post any videos of them there until she came back to the Uk however with these apps she posted on snapchat showing her life and her holiday home, her traveling on the plane and her eating exquisite cuisines. She also uses these apps to update viewers on projects which she is working on e.g. book launches, beauty products
• 6.
  In the descriptionof one of the videos, the links shown are to what she is currently wearing in the video to make it easier for viewers who see her as a role model to copy and buy similar clothes. Links to her second channel, blog, twitter, Instagram, twitter and Facebook are linked below which would make it easier for new viewers to click on so it means they wouldn’t click a fake fan account of zoella. Her merchandise, products and books are present in links. The links are highlighted blue making it easier for viewers to click on Additionally in this section if the video is sponsored she would include the sponsor name such as ASOS or River island which would pay her to advertise their products.
• 7.
  Products she sells/Hascreated: She has published two books which are in the links of most of her videos. Here she can sell to her audiences who are not into merchandise but more into reading which means she can target audiences which don’t want to spend too much money but want to support her. Her books are about her life, they include stories on her interest in beauty, she mentions her depression, anxiety and how to overcome it. These books are available in Amazon, WH smith, Waterstones, eBay most book stores sell her book which allows a bigger flexibility for her viewers as they are able to buy it online or instore additionally they are able to buy it on Kindle, hard copy or a digital copy. Zoella targets audiences who have wealth and those who don’t as her books are cheap depending on the platform of consumption. She sells her books in any type from hard copy to digital and she also sells it in different languages for fans who don’t have good English to read about her life.
• 8.
  Zoella has finalisedher dream of owning her own beauty range. This beauty range is accessible to all ages, this product range seems more focused on girls as men wouldn't buy bath bombs or lotions. Her range varies from body locations, bath bombs, bath products, room diffusers, pencils, duvets, bags, phone cases. This allows ages from 5+ to buy and use her products. She sells her products on various sites such as Superdrug which include her seasonal products such as Christmas or Easter products which vary in scents, sizes and types of products. Her products are available online and instores which means that they are avaiable in most drugstores even in ASDA or Tesco She focuses on girls, as most of her viewers are female so she wanted to create something which will cater to them , which is why she creates products which are animal free and ethical. She sells products which are girly and festive.
• 9.
  Zoella has teamedup with her brother who also runs a youtube channel ‘Thatcher Joe’ and they both have a major fan base which meant that they wanted to give something to them which would be a thank you gift for watching them and supporting them. They created merchandise which is called ‘Sugg life’ which is basically their surname. This name was chosen as she’s the most known female Youtuber and her brother is known by her. They made this brand because it’s a surname which is known in the youtube community. This merchandise is targeted at any age as they sell from sizes XS to XXL which means that no fan would be at a disadvantage because of their weight or age. Additionally this merchandise is aimed at both genders as the hoodies don’t have a specific type they are all the same so its not a feminine hoodie that is tight or a masculine one which is baggy. There’s also a variety of colours which means boys and girls could wear this as it has green, blue, white, pink, red hoodies, tops and phone cases which are for both genders. Their shop includes, posters, phone cases, tops, jumpers, hoodies, calendars.
• 10.
  Similarly to myother PowerPoint on pointless blog Zoella also has joined with PB merch to create merchandise which supports all of them which means that the fans would have to buy separate merchandise as all of these you tubers made one
• 11.
  Representations presented: Age: Her merchandise is targeted at teens but adults too. She sells hoodies which are no too childish looking so adults could wear aswell, she sells phone cases, calendars and posters which can be brought by all ages as most teens have phone cases.  She bleeps out curse words in the videos, she does this because he knows that most of his viewers are children who watch the videos so she makes sure it’s appropriate for young and old ages as she knows that she’s a role model so she doesn't want to set a bad example.  Clothes are sold for all ages; they vary from colours, sizes and types  Her book launches, she has many books which can be read from any ages like teens to adults due to the fact it being a story about her life so teens would be interested and it covers topics such as depression and anxiety which adults would be keen on hearing her story and her view on her success.  She represents Teens when she sells her products as her beauty range includes makeup bath fizzes and more stationary which teens use more than adults.  She uses social media platforms like snapchat which is a relevant platform which teens use which means she targets her audience there as she posts pictures of her life which teens would be more keen on keeping up to date than adults.
• 12.
  Gender:  Most ofher viewers are girls, due to the fact that boys prefer to watch other types of content on YouTube such as gaming videos.  Her book seems more targeted at girls than boys as it’s a story about her life which boys wouldn't be interested in, additionally the book has a girly vibe to it, it has curly writing with hearts and pink colours which would attract girls to read than boys  Her merchandise is aimed at both genders and sizes as the colours are neutral varying from pink, khaki, grey, white and the design is unisex meaning it’s not too tight for men to wear and not too revealing. This allows both genders to support her by buying merchandise  Zoella caters to female audiences as she peruses herself into baking, which men wouldn't be so interested in such as the GREAT British BAKE OFF. She was a participant for red nose day and this made them raise money for charity. Her appearance on a cooking show allowed female audiences to support her as they would also be interested in her baking.  Lastly she’s present on magazines such as cosmopolitan which she’s the front cover of. This magazine Is mostly a teenage girl magazine which means she caters to female audiences as she’s in magazines which her audiences would read.
• 13.
  Social class:  Heportrays his social class through her products which she reviews on her channel such as Sephora makeup, Kylie Jenner lip kits, Yves Saint Leurant makeup and beauty products which are expensive which shows her social class as she’s showing how she’s able to afford such products which would cater to viewers which like to spend more on beauty products. She does also represent lower social class as she also shops in Primark and reviews such products.  She recently moved into a new house with her boyfriend pointless blog and they have brought a new mansion which contains a large garden. This purchase shows her social class as she’s able to afford a house of her dreams due to her products she sells.  She also buys expensive clothes from high end clothing brands such as ASOS which sell a variety of clothing which varies from expensive to cheap so she highlights high class and lower class through her clothes as she does wear thrift shop clothes  She recently has brought a car which is a range rover which caters to higher social classes as this car costs more than £50,000 as it’s a 2017 edition meaning she caters to higher social classes
• 14.
  How the audienceresponds to this blogger? Audience evidently responded to Zoellas merch with excitement, her fan base was crazy over her new range which caused this to occur. This shows how she caters and meets demands of her audience  Her fans responded to her book by breaking the record which shows how she can cater to audiences who prefer books unlike her other ranges of make up and merchandise which shows how she diversified her portfolio to get her audiences an option to buy and support her though many ways not only through a book  With all her merchandise and books, the audience responds to Zoella by buying the books which support her. She offers merchandise which varies from cheap to expensive however they are available to all fans no matter gender there’s hoodies and clothes which could cater more to boys while make up is more targeted at females.
• 15.
  Audiences respond toZoella by watching her videos as her most viewed video has 21 million views which means that out of her 8 million followers she influenced more than that. This shows how her social media presence is important as she attracts many viewers to watch her videos. Audiences see her as a role model as she takes part in charity work such as this one. She wanted to raise awareness of on the issue of panic attacks and anxiety which she has. She raised money on the awareness on how to behave around someone who has anxiety She’s such an influential social media star that she has her own wax figure in madame tussauds. They are known by the British public that they had an opportunity for a wax figure because they are role models whom teens look up to.