ZyXEL market research - European summary
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The document appears to be a summary of survey results from Zyxel regarding their brand awareness and partner program in Europe. Some key findings include: - Networking and wireless were the top areas people were aware of Zyxel for. Cisco, Zyxel and HP were the top 3 brands that came to mind for networking. - Cisco, HP and Netgear were considered Zyxel's main competitors. Search engines were the most common place people had come across Zyxel. - Understanding Zyxel's brands and products was seen as the most important attribute of being a Zyxel partner.
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ZyXEL market research - European summary
- 1. 1 / 37 Zyxel Market Research – European Summary Natalie Spearing
- 2. 0 5 10 15 20 25 30 35 Networking Routers Wireless Security % Q4 Do you know ZyXEL for: Networking was the favoured option followed by Wireless
- 3. 0 50 100 150 200 250 300 350 400 Cisco HP ZyXEL Netgear D Link Lancom Juniper Linksys Asus TP Link 3com Others Q5 What are the top 3 brands that come to mind in networking? Cisco received the highest response followed by ZyXEL and then HP.
- 4. 0 20 40 60 80 100 120 140 160 Netgear Cisco HP D Link TP Link Linksys Telewell Belkin Juniper Others Q6 Who do you consider to be ZyXEL’s main competitors? The main competitor was Cisco, followed by HP and Netgear.
- 5. 0 50 100 150 200 250 300 Social Media Search Engines Print Media Awards and reviews Press Q8 Have you ever come across ZyXEL in: Search Engines was the most popular medium, then Print Media and Awards.
- 6. 0 10 20 30 40 50 60 70 Yes No % Q9 Are you aware of ZyXEL’s design and manufacturing capabilities? 0 10 20 30 40 50 60 70 Yes No % Q10 Do you know where ZyXEL’s head office is? 0 10 20 30 40 50 60 70 Yes No % Q11 Do you know which countries ZyXEL operates in?
- 7. 5% 55% 20% 8% 5% 8% Q14 When did you last sell a ZyXEL product or service? Never A Week ago A Month ago 3 months ago 6 months ago 1 year+ ago 75% of the respondents sold a ZyXEL product either a week or month ago.
- 8. 72% 0% 4% 19% 4% Q15 When recommending a product to a customer – what is the first thing you consider? Ability to offer a solution to solve customers need Promotion Price Quality Service The ability to offer a solution to solve a customers need was identified as the preferred option by 72% of respondents .
- 9. 0 2 4 6 8 10 12 14 16 18 Q16 When considering a service offer – what is the most important aspect? Rank in order of importance with 1 being very important and 4 being least important:
- 10. 13% 23% 29% 10% 7% 9% 2% 3% 1% 2% Q17 How would you rate your account management? (10 being excellent and 1 being poor) 10 9 8 7 6 5 4 3 2 1 The feedback received was largely positive, with the preferred options being 10,9 and 8.
- 11. 0 10 20 30 40 50 60 70 80 Yes No % Q19 Do you ever need to use our technical support services? 0 5 10 15 20 25 30 10 9 8 7 6 5 4 3 2 1 % Q20 If yes, how would you rate this service? (10 being excellent and 1 being poor) The feedback received was again positive, with the higher options - 10, 9 and 8 featuring prominently. .
- 12. 0 10 20 30 40 50 60 70 80 90 100 Yes No % Q22 Are you a ZyXEL partner? 0 10 20 30 40 50 60 70 80 90 100 Yes No % Q23 Are you aware that we run a Partner Programme? 0 10 20 30 40 50 60 70 80 90 100 A month 3 months 6 months 1 year+ % Q24 How long have you been in the Partner Programme?
- 13. 0 2 4 6 8 10 12 14 16 18 % Q25 As we are working to improve our Partner Programme – what features and benefits would you consider to be important? The popular options were Online library – knowledge database, Dedicated support line and Offers and promotion.
- 14. 0 10 20 30 40 50 60 70 80 Yes No % Q26 Do you belong to any other Partner Programmes? 0 5 10 15 20 25 30 35 40 45 Understanding our brands and products Knowledgeable about latest industry trends Providing good customer satisfaction % Q27 What are the attributes of being a ZyXEL partner? Or to become a ZyXEL partner? The most important attribute of being a ZyXEL partner was Understanding our brands and products.