How to Plan a Successful Association Online Community
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The document provides guidance on setting goals and planning for online communities. It recommends starting small, focusing on simplicity and key problems, prioritizing features through research, emphasizing relationships, appointing community managers, and sustaining energy over the long term to ensure community success. Regular communication, activity rewards, and using the right tools are also advised. The overall message is that building a thriving community requires ongoing care, listening to members, and continuous effort.
How to Plan a Successful Association Online Community
- 1. @SociousSuccess @DelCorTech #socialplan
- 2. Goal Setting How to set goals for your online community #socialplan 2
- 3. Create the ‘burning imperative’ This will define how you treat, incentivize, and reward members. #socialplan Image used under Creative Commons from Nationaal Archief 3
- 4. Bring Value If you are struggling with why members should come to your site, chances are they will struggle, too. #socialplan Image used under Creative Commons for Jack Parrott 4
- 5. Little Victories Small goals that people can reach that keep them motivated in the community. Game dynamics can play a role here. #socialplan Image used under Creative Commons for jay8085 5
- 6. Staff & Member Research Tips for conducting staff & member research to create a community that your members will use #socialplan 6
- 7. Areas to Research Who to research & how to gather information #socialplan Image used under Creative Commons from Katie@! 7
- 8. Staff Research 0 Perceived value 0 Member problems 0 Staff problems 0 Tech savvy #socialplan 8
- 9. Member Research 0 Problems 0 Access 0 Content 0 Communication #socialplan 9
- 10. How to Gather Information 1. Interviews 0 Small sample 0 Open ended 0 Notes 0 Listen, listen listen 0 Don’t defend or solve 10
- 11. How to Gather Information 2. Surveys 0 Validate interview data 0 Survey larger sample 0 Short and sweet 0 Gratitude #socialplan 11
- 12. Prioritize Characteristics of Your Community with Kano 0 Mandatory Features 0 Must be in your community 0 Linear Features 0 The more the better 0 Exciters and Delighters 0 Didn’t know they wanted, but they do 0 Reverse Qualities 0 Better not be included 12
- 13. How to Prioritize Characteristics of Your Community 0 Create question pairs 1. How would you feel if XYZ’s online community had separate chapter discussion/groups? 2. How would you feel if XYZ’s online community did not have separate chapter discussions/groups? 0 Answers I like it that way It expect it that way I am neutral I can live with it that way I dislike it that way 0 Survey sample & analyze data Check blog.socious.com for a full explanation of how to do a Kano analysis! 13
- 14. Community Features How to translate your strategy & research into online community features #socialplan 14
- 15. Connection Between Research/Strategy & Features Research & Strategy Community Features #socialplan Images used under Creative Commons from Viewoftheworld 15
- 16. Start With Association Goals #socialplan 16
- 17. Understand Your Platform 17
- 18. Use Top Problems Staff Member 0 Members don’t know 0 Want to advance in about programs careers 0 Need to reduce educational costs 0 Stay on top of 0 Generate more industry changes revenue 0 Get help with day- 0 Improve member-to- to-day challenges member collaboration 0 Find credible info and education 18
- 19. Brainstorm Solutions 19
- 20. Focus The List 20
- 21. Lessons to Launch Lessons to successfully launch an online community #socialplan 21
- 22. Start Small This is a bit controversial. Develop a community gradually, rather than doing the traditional BIG LAUNCH. #socialplan Image used under Creative Commons for whoislaunch 22
- 23. Simplicity Make it as simple and easy to get started and participate as possible. #socialplan Image used under Creative Commons for squeezeomatic 23
- 24. Learn, Listen, and Respond Clear Guidelines Communication Flow #socialplan 24
- 25. Long-Term Success for Community How to set up your community for long-term success #socialplan 25
- 26. Relationships Win If you're working on a long-term perspective (more than a year), you know that building relationships is key. #socialplan 26
- 27. Work At It Every Day Growing relationships takes a lot of care and feeding. #socialplan 27
- 28. Community Manager Ownership and responsibility over regular communication and relationship growth. #socialplan 28 Image used under Creative Commons from Pablo Casuriaga
- 29. Reward Activity, Remind Don’t let member activity happen in a vacuum. #socialplan 29
- 30. Use The Right Tools for the Job Don’t bring out all the bells and whistles at once. Focus on a few key features and make them phenomenal. #socialplan 30
- 31. Keep The Energy Up No one said it would be easy to create a community. It takes time and a lot of continuous energy to grow a community out of the ether. #socialplan 31
- 32. More Information on Planning Online Communities for Associations http://info.socious.com/association-management-resources/ #socialplan 32