Personal Information
Organization / Workplace
Greater New York City Area, NY United States
Website
EncoreMetrics.com
About
After stints in finance and enterprise software, I became an entrepreneur in 1999 and since 2002 have founded and grown 2 companies in one of the most innovative, competitive and rapidly changing industries: online media / interactive marketing. Since then I've planned, managed and measured interactive campaigns for global leaders and emerging challengers in Travel, Apparel, CPG, Retail, Auto and B2B.
I've been fortunate to work with great brands, clients and teammates, while meeting scores of smart and capable professionals around the globe. Along the way I've learned invaluable lessons (usually through my own failures) about people, planning, process and culture. Above all I realize...
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attribution
media
medical tourism marketing
online media
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interactive
online
social media strategy
social media marketing
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encore
online metrics
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center
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steve
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@encoremetrics
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health care marketing
@stevelatham
social media stats
digital measurement
medical tourism
online marketing
online health care marketing
interactive health care marketing
business case for social media
oil and gas online marketing
online marketing energy
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Presentations
(20)Documents
(1)Likes
(4)OMS2010: Facebook - Beyond The Fundatmentals
Michael Weisfeld
•
15 years ago
Online Demand Generation - Spur Interactive 2009
Encore Media Metrics
•
16 years ago
Online Marketing in the Energy Industry
Encore Media Metrics
•
16 years ago
What the F**K is Social Media: One Year Later
Martafy!
•
16 years ago
Personal Information
Organization / Workplace
Greater New York City Area, NY United States
Website
EncoreMetrics.com
About
After stints in finance and enterprise software, I became an entrepreneur in 1999 and since 2002 have founded and grown 2 companies in one of the most innovative, competitive and rapidly changing industries: online media / interactive marketing. Since then I've planned, managed and measured interactive campaigns for global leaders and emerging challengers in Travel, Apparel, CPG, Retail, Auto and B2B.
I've been fortunate to work with great brands, clients and teammates, while meeting scores of smart and capable professionals around the globe. Along the way I've learned invaluable lessons (usually through my own failures) about people, planning, process and culture. Above all I realize...
Tags
attribution
media
medical tourism marketing
online media
social
roi
interactive
online
social media strategy
social media marketing
social media business case
business
case study
encore
online metrics
media measurement
case
online measurement
roi measurement
measurement
strategy
advertising
marketing
digital
metrics
digital media
web
roadmap
online demand generation
center
technology
houston
online advertising
spur
latham
steve
algorithmic attribution
rtb
programmatic
multi-touch
ses
cost per action
social media strategy steve latham
energy marketing online marketing roi attribution
dwexpo
interactive marketing
latin america global medicine congress
online marketing medical tourism
costa rica
@encoremetrics
online marketing roadmap
health care marketing
@stevelatham
social media stats
digital measurement
medical tourism
online marketing
online health care marketing
interactive health care marketing
business case for social media
oil and gas online marketing
online marketing energy
See more