Why is LEO CDP important for digital business ?
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The document discusses the importance of Leo CDP for digital businesses, highlighting current challenges such as unifying journey data and creating a comprehensive customer view. It outlines the evolution of customer data management technologies and the development roadmap for Leo CDP, which aims to address these issues. Ultimately, Leo CDP is positioned as a crucial tool for modern business success, integrating advanced data management capabilities and marketing flow functionalities.
Why is LEO CDP important for digital business ?
- 1. Why is LEO CDP important for digital business ? Author: Nguyễn Tấn Triều (Thomas) Personal Email: [email protected] Business Email: [email protected] Copyright USPA Technology Company https://leocdp.com https://uspa.tech
- 2. Our roadmap 1. Current problems of digital business 2. My solution to solve problems 3. Demo for key functions of Leo CDP
- 3. Our roadmap 1. Current problems of digital business 2. My solution to solve problems 3. Demo for key functions of Leo CDP
- 4. First problem: Unify journey data in O2O (Offline To Online) is complex
- 5. Second problem: Creating a 360° Customer View needs a lot of data Source: https://getthematic.com/insights/unified-data-analytics
- 6. Third problem: Classification for Customer Value Optimization is hard
- 7. CRM can manage lower funnel only (Action,Loyalty and Advocacy) CDP can manage the whole data funnel (Awareness to Advocacy) CDP CRM Manage Customer Funnel is the essential process in modern business (2000s - 2020s) (2020s - 2040s)
- 9. Customer Database Evolution of Customer Data Management Technology Excel 1987 - now 1990s - now Microsoft Access MySQL PostgreSQL Oracle DBMS 1999 - now Salesforce SAP CRM HubSpot Sales Hub Sugar CRM Zoho CRM Odoo CRM (2014 - now) Segment.io Salesforce CDP Exponea Adobe Experience Platform Blueshift SAP Customer Profile Tealium AudienceStream Apache Unomi
- 10. Our roadmap 1. Current problems of digital business 2. My solution to solve problems 3. Demo for key functions of Leo CDP
- 11. Develop LEO CDP for every digital business need
- 12. Develop U.S.P.A framework as the primary philosophy to build LEO CDP
- 13. 360° Customer View is the primary feature of LEO CDP
- 14. Customer Data Profile in LEO CDP CDP
- 15. Leo CDP and Digital Marketing Flow in B2B
- 16. Our roadmap 1. Current problems of digital business 2. My solution to solve problems 3. Demo for key functions of Leo CDP
- 17. UserName: demo Password: 123456 URL: https://demo.leocdp.net
- 18. How to install LEO CDP (free edition) https://knowledge.leocdp.net/p/how-to-setup-new-software-instance-of.html The URL of LEO CDP (free edition) https://trieu.github.io/leo-cdp-free-edition
- 19. The future of LEO CDP is the LEO A.I system
- 20. LEO CDP is not just a tech, it is the #Dataism
- 21. This is the intellectual property of USPA Technology Company Are you an investor and want to build the future of technology? Contact me to fund this project at [email protected]