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Web Analytics
ECS Brussels - September 2012
Hello, my name is
 David Hachez

     @theafter
Definitions
   Basics
   Uses
Introduction to Web Analytics
toolbox
 http://classroomclipart.com
Manage         Content                   Gather                       Insight        Exchange


                YOU         publishers               bookmarks                      analytics    communication



             community        image                    storage                    data streams      projects



                blog         sounds                  knowledge                    communities    crowdsourcing



              location        videos                 information                   networks       infrastructure



            personal data   live stream                                            reputation        v-office



              Capital       Creation                 Curation                      Control       Collaboration



                                          social media dashboard - beta version
The After
Manage             Content                      Gather                         Insight            Exchange

            Google account           Twitter                  Delicious               Google Analytics                Skype
              FB account       Flavors, CheckThis           StumbleUpon                  FB insights           Socialcast,Yammer
            OpenID, Linkedin          Prezly                  Pinterest               Tcounter,Woopra               Google+

                                  Flickr, Picasa               Evernote             RescueTime,Beebole
            FB pages/groups                                                                                      BaseCamp
                                   Instagr.am                  Dropbox                  AddThis,Bit.ly
                Linkedin                                                                                        Zoho projects
                                      Prezy                      Issuu              ClickTale,Seevolution

                                                            Slideshare                      DialogFeed          Crowdspring
              Blogger, WP         Soundcloud
                                                          Knowledge Plaza                  Getsatisfaction,   ODesk, Mindmeister
            Posterous,Tumblr       MySpace
                                                             Docstoc                         SocialBro          GhostBloggers

                                   Youtube                      Storify                                          Google Apps
                4square                                                                 Hootsuite
                                    Vimeo                        Wiki                                                Zoho
                Gowalla                                                              CoTweet,Twitspark
                                  Dailymotion                  Netvibes                                       Docs.com, Office365

                                 Livestream                                             Klout, Ubervu,
            Memolane, Dipity                                                                                    ContactOffice
                                  uStream                                            Bringshare, Attentio,
              Whoopaa                                                                                             Acrobat
                                 Qik (mobile)                                            Sproutsocial


               Capital            Creation                    Curation                        Control          Collaboration



                                                   social media dashboard - beta version
The After
Analytics
  http://www.euromonitor.com
Introduction to Web Analytics
on site
off site
others
http://www.petercanthony.com
http://blog.init-marketing.fr
The 1 mio € question
The Big Picture
    source: http://www.theuxbookmark.com
Thanks

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Introduction to Web Analytics