
Organization / Workplace
KU LeuvenLocation
Antwerp Area, Belgium BelgiumOccupation
Associate Professor at KU LeuvenIndustry
Education
About
My RESEARCH focuses on food marketing, persuasion processes in children, subtle cue effects and word-of-mouth marketing. I TEACH on persuasion, marketing communication, advertising and research methods. I also provide management and employee WORKSHOPS on nudging and branding. [Contact me for further information] An overview with some conference presentations and other contributions related to my academic research and teaching: