Tina Romano-Allen 2014
• Getting Started With LinkedIn
• Using LinkedIn’s Features
• Growing Your Network
• Demonstrating Your Knowledge
• Showing Off Expertise
2
3
• LinkedIn is a PROFESSIONAL social network
• More than 100 million users
• Seen as an online version of your resume,
but it’s actually so much more than that
• LinkedIn can help you grow your network,
expand your knowledge, and promote your
best work!
4
5
The Photo
• Choose something professional
• For a company profile, choose your logo or a photo of your team
The Summary
• Make it explain why someone would want to do business with you or
your company
• Your elevator pitch
• Read it out loud - would you stop and take a closer look?
Experience & Skills
• Explain what you've done as well as what you CAN do
Interests, Groups & Associations
• Showcase where you're active
Recommendations/Skills & Experience
• Testimonials to your service, expertise, and skills - can build credibility
Be sure your profile is at least 80% complete before going “public”
http://www.linkedin.com/in/christinajwebb/
http://www.linkedin.com/in/loriemilano
http://www.linkedin.com/in/grwhitaker
6
Ideally you want to have 1-2 solid,
professional, and current recommendations
for each major job experience. HOW:
• Go to photo icon top right of
page
• Privacy and Settings
• Manage Your Recommendations
• Ask for Recommendations
• Personalize request!
7
Asking to connect is like sharing a business
card.
8
Building your network from the beginning:
1. Start out by connecting with people you
know
2. Search feature
3. Let LinkedIn open your email address
book and select who you want to
connect with
9
Start with your email, but it is NOT
recommended to send a LinkedIn invite
to all your personal email connections.
Regularly check LinkedIn’s
“recommended connections”
Leverage your Contacts – find mutual
contacts – Request an Introduction.
Check on target companies
Review related
associations/organizations or related
memberships
10
• Network
• Add Connections
• Network
• Contacts
• Click on a contact
• Connect with one of their
contacts!
• 1st connections
• 2nd connections
• Groups
11
12
• Access your 1st connections –
Network – Contacts
• Look at their connections – click
on the person(s) you are
interested in connecting with
• Click on “Get Introduced”
Seek out current employees, clients, friends, and professional
connections
 Develop your network by asking for introductions
 Join groups and communities
 Use your LinkedIn URL on your resume
 Introduce contacts to one another
 Update your Profile regularly!
 React on the successes of your contacts
 Start and have conversations with those in your industry,
including prospects and leads!
13
. Go to Interests, Groups
. Search for Groups by functional area or interest
. Consider “Groups You May Like”
14
• Type name in
search box at
top
• Can use
Advanced
Search to
further define
15
Use Search
Bar Tool
16
17
Go to Interests, then Influencers
18
19
Tri-C serves more than 60,000 students in more than
140 certificate and degree programs each year.
More than 500,000 residents attend Tri-C-sponsored
cultural and community programs each year.
More than 10,000 community members are reached
through Tri-C’s youth and early college programs
each year.
For every $1 invested in Tri-C by Cuyahoga County
residents, the College provides $10 in economic
benefit to the county.
20
More than 85% of Tri-C graduates continue to work
and live in our region.
In 2012, more than 1,000 local companies hired
Tri-C students or contracted with Tri-C to train
their workers.
For the fifth consecutive year, GI Jobs Magazine has
named Tri-C a “Military Friendly School.”
In the past four years, Tri-C has awarded more
than 10,000 degrees and certificates.
21
About half of all Tri-C graduates go on to earn
degrees at other institutions. More than 41,000
students have transferred successfully to other
institutions in the past five years.
Cuyahoga Community College was recognized in
2012 as one of the 10 best training organizations
in North America by trainingindustry.com.
22

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Using linkedin to build your network 3 10-14

  • 2. • Getting Started With LinkedIn • Using LinkedIn’s Features • Growing Your Network • Demonstrating Your Knowledge • Showing Off Expertise 2
  • 3. 3
  • 4. • LinkedIn is a PROFESSIONAL social network • More than 100 million users • Seen as an online version of your resume, but it’s actually so much more than that • LinkedIn can help you grow your network, expand your knowledge, and promote your best work! 4
  • 5. 5
  • 6. The Photo • Choose something professional • For a company profile, choose your logo or a photo of your team The Summary • Make it explain why someone would want to do business with you or your company • Your elevator pitch • Read it out loud - would you stop and take a closer look? Experience & Skills • Explain what you've done as well as what you CAN do Interests, Groups & Associations • Showcase where you're active Recommendations/Skills & Experience • Testimonials to your service, expertise, and skills - can build credibility Be sure your profile is at least 80% complete before going “public” http://www.linkedin.com/in/christinajwebb/ http://www.linkedin.com/in/loriemilano http://www.linkedin.com/in/grwhitaker 6
  • 7. Ideally you want to have 1-2 solid, professional, and current recommendations for each major job experience. HOW: • Go to photo icon top right of page • Privacy and Settings • Manage Your Recommendations • Ask for Recommendations • Personalize request! 7
  • 8. Asking to connect is like sharing a business card. 8
  • 9. Building your network from the beginning: 1. Start out by connecting with people you know 2. Search feature 3. Let LinkedIn open your email address book and select who you want to connect with 9
  • 10. Start with your email, but it is NOT recommended to send a LinkedIn invite to all your personal email connections. Regularly check LinkedIn’s “recommended connections” Leverage your Contacts – find mutual contacts – Request an Introduction. Check on target companies Review related associations/organizations or related memberships 10 • Network • Add Connections • Network • Contacts • Click on a contact • Connect with one of their contacts!
  • 11. • 1st connections • 2nd connections • Groups 11
  • 12. 12 • Access your 1st connections – Network – Contacts • Look at their connections – click on the person(s) you are interested in connecting with • Click on “Get Introduced”
  • 13. Seek out current employees, clients, friends, and professional connections  Develop your network by asking for introductions  Join groups and communities  Use your LinkedIn URL on your resume  Introduce contacts to one another  Update your Profile regularly!  React on the successes of your contacts  Start and have conversations with those in your industry, including prospects and leads! 13
  • 14. . Go to Interests, Groups . Search for Groups by functional area or interest . Consider “Groups You May Like” 14
  • 15. • Type name in search box at top • Can use Advanced Search to further define 15
  • 17. 17
  • 18. Go to Interests, then Influencers 18
  • 19. 19
  • 20. Tri-C serves more than 60,000 students in more than 140 certificate and degree programs each year. More than 500,000 residents attend Tri-C-sponsored cultural and community programs each year. More than 10,000 community members are reached through Tri-C’s youth and early college programs each year. For every $1 invested in Tri-C by Cuyahoga County residents, the College provides $10 in economic benefit to the county. 20
  • 21. More than 85% of Tri-C graduates continue to work and live in our region. In 2012, more than 1,000 local companies hired Tri-C students or contracted with Tri-C to train their workers. For the fifth consecutive year, GI Jobs Magazine has named Tri-C a “Military Friendly School.” In the past four years, Tri-C has awarded more than 10,000 degrees and certificates. 21
  • 22. About half of all Tri-C graduates go on to earn degrees at other institutions. More than 41,000 students have transferred successfully to other institutions in the past five years. Cuyahoga Community College was recognized in 2012 as one of the 10 best training organizations in North America by trainingindustry.com. 22