How to Determine the ROI of Anything
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Gary Vaynerchuk discusses the varying returns on investment (ROI) of different tools and platforms, emphasizing that ROI is influenced more by the user than the tool itself. He provides examples from various fields, like music and sports, to illustrate how success and ROI differ based on individual effort and talent. Ultimately, he concludes that achieving meaningful results in social media requires investment in time, effort, and learning the platforms.
How to Determine the ROI of Anything
- 2. Over the years, I’ve heard one question more than any other: GARY VAYNERCHUK
- 3. “WHAT’S THE ROI OF SOCIAL MEDIA?” GARY VAYNERCHUK
- 4. And I always have to laugh, because the answer is the same... GARY VAYNERCHUK
- 5. Allow me to explain: GARY VAYNERCHUK
- 6. a PIANO? What’s the ROI of... GARY VAYNERCHUK
- 7. For me? About $26.50, but that’s mainly people paying me to STOP.
- 8. For Elton John? About $400 million. http://www.celebritynetworth.com/richest-celebrities/rock-stars/ elton-john-net-worth/ GARY VAYNERCHUK
- 9. a BASKETBALL? What’s the ROI of... GARY VAYNERCHUK
- 10. Want to guess how much surgery costs for a torn meniscus?
- 11. For Kobe? About $220 million. http://www.celebritynetworth.com/richest-athletes/nba/ kobe-bryant-net-worth/ GARY VAYNERCHUK
- 12. playing VIDEOGAMES? What’s the ROI of... GARY VAYNERCHUK
- 13. I used to bet on games of Madden in college... so like $50?
- 14. For Lee Jae Dong, about half a million in prize money alone. That doesn’t even count endorsements, or his team salary... Keep in mind that he’s 25. http://www.esportsearnings.com/players GARY VAYNERCHUK
- 15. a YOUTUBE CHANNEL? What’s the ROI of... GARY VAYNERCHUK
- 16. Ok, I actually did pretty well here since my views can convert to booksales/new clients. But check this out... 34,738 subscribers 2,138,815 views
- 17. Jenna Marbles: 13,259,421 subscribers 1,443,599,186 views Roughly $4.3 million (just from ads). http://www.celebritynetworth.com/articles/celebrity/the-25- highest-earning-youtube-stars/ GARY VAYNERCHUK
- 18. While we’re talking about YouTube... . . . . . . GARY VAYNERCHUK
- 19. playing with DISNEY TOYS? What’s the ROI of... GARY VAYNERCHUK
- 20. For me? I dunno, maybe I could eBay them for a few bucks...
- 21. For the creator of the DisneyCollector YouTube Channel, playing with toys has grossed over $5 million in YouTube ad revenue. http://www.celebritynetworth.com/articles/celebrity/the-25- highest-earning-youtube-stars/ GARY VAYNERCHUK
- 22. a CAMERA? What’s the ROI of... GARY VAYNERCHUK
- 23. For me? Literally nothing. Like absolutely positively zero dollars.
- 24. Annie Leibovitz, on the other hand, is rumored to have a $100,000+ day rate, and has used cameras to amass a $20 million fortune. http://www.celebritynetworth.com/richest-celebrities/ actors/annie-leibovitz-net-worth/ http://nymag.com/fashion/09/fall/58346/ GARY VAYNERCHUK
- 25. SPRAYPAINT? What’s the ROI of... GARY VAYNERCHUK
- 27. Meanwhile, a Banksy canvas is worth something like $32,000. http://www.mirror.co.uk/news/weird-news/banksy-sells-original- paintings-worth-2368651 GARY VAYNERCHUK
- 28. CAT PHOTOS? What’s the ROI of... GARY VAYNERCHUK
- 29. For me? Probably some lols in response to my next email.
- 30. For Ben Huh, they created the multi-million dollar Cheezeburger empire. http://www.crunchbase.com/organization/cheezburger GARY VAYNERCHUK
- 31. So let’s come back to my original point. GARY VAYNERCHUK
- 32. “WHAT’S THE ROI OF SOCIAL MEDIA?” GARY VAYNERCHUK
- 33. Well if you’re willing to invest the time... and the effort... and learn the platforms... and you have a natural talent... GARY VAYNERCHUK
- 34. Maybe you can score a book deal.
- 35. Or maybe you can help your clients achieve their business results. GARY VAYNERCHUK
- 36. ...and grow your agency to 400 people.
- 37. Because ROI is never about the tool. GARY VAYNERCHUK
- 38. ROI is about the MECHANIC using the tool. GARY VAYNERCHUK
- 39. If you liked this deck, CHECK OUT MY OTHER PRESENTATIONS. GARY VAYNERCHUK