Google Analytics 101
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Google Analytics is a free service provided by Google that allows you to track and analyze traffic to your website. It provides key metrics on visitors, traffic sources, content, goals, and ecommerce (if applicable). To set up Google Analytics, sign up for a Google account if needed, then add a profile for your website and copy and paste the Google Analytics JavaScript code onto your website pages. You can then access reports from anywhere and schedule automated emails with important metrics.
Google Analytics 101
- 1. IF YOU DON’T MEASURE YOUR TRAFFIC, YOU ARE THROWING YOUR MONEY IN THE TOILET Google Analytics 101
- 2. What is Google Analytics Free Service provided by Google Track Your Website Traffic Access it from anywhere Set and track goals Track Ecommerce Conversions Schedule Automated Reports
- 3. How do I set it up? Go to http://www.google.com/analytics Sign in with your google account (or signup for a google account if you don’t already have one.) Add a profile for your website Setup Goals Setup Scheduled Email Reports Copy and Paste the Google Analytics Javascript code into your website.
- 4. What Reports are Important Visitors Traffic Sources Content Goals Compare Time Periods Ecommerce (if applicable)
- 5. Visitors Number of Visitors Number of Pageviews Pageviews per Visitor Bounce Rate New vs. Returning Visitor Loyalty Number of Return Visits Frequency/Recency of Visits
- 6. Traffic Sources Direct Traffic Refering Sites Search Engines Paid vs Organic Keywords Adwords Integration
- 7. Content Which Pages are Getting Search Traffic How much of that Traffic Is Bouncing Time on Page Exits from that Page
- 8. Goals? Contact Forms Steps to making a purchase (funnel) Newsletter Signups Other Areas you want to send people to Blog Gallery Specific Information
- 9. Ecommerce Number of Sales Conversion Rate Average Sale Value Product Performance Visits until Purchase Days until Purchase
- 10. Email Reports Dashboard – Weekly Ecommerce Analysis – Weekly or Monthly Traffic Sources - Monthly Content Analysis – Monthly