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Technology / Software / Internet

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• Lead marketer responsible for LinkedIn's self-serve advertising products, LinkedIn Sponsored Updates and LinkedIn Text Ads, which make up $100M+ in annual revenue. My scope has spanned both product marketing and online marketing channels. Over the last two and a half years, my focus, responsibilities, and accomplishments include the following: • Launching Sponsored Updates, which has become 28% of Marketing Solutions revenue • Customer acquisition (in 22 languages and in over 200 countries) • Customer retention and activation of existing advertisers • Customer-centric product roadmap development and new feature validation • Content generation for scalable communication an...