Personal Information
Organization / Workplace
Greater New York City Area, NY United States
Occupation
Motivational Speaker, Personal Branding Pioneer, Social Branding Consultant, Eternal Optimist
Industry
Education
Website
www.williamarruda.com
About
I had no intention of being an entrepreneur.
I was working in corporate branding for IBM/Lotus and I loved my job - cool products, amazing colleagues! And branding was ‘my thing’.
Then everything changed.
In July 1997, I read Tom Peters’ now-iconic Fast Company article "The Brand Called You." Here were my two great passions – branding and people - joined in an exhilarating alchemy called personal branding!
Soon after reading the article, I was given the opportunity to lead the Lotus branding efforts in London/Paris – and I couldn’t pass that up. So I pursued an exciting European adventure until I could no longer ignore the pull of personal branding. I'd found my calling.
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Presentations
(16)Likes
(6)Delivering happiness at work through learning & development
Kelly Palmer
•
9 years ago
Delivering happiness at work with learning & development | Talent Connect Anaheim
LinkedIn Talent Solutions
•
9 years ago
Willisms collection William Arruda's Personal Branding Quips
William Arruda
•
12 years ago
Stress in the USA: How Do You Compare?
Jordan Friedman
•
12 years ago
360Reach Personal Branding Survey
William Arruda
•
12 years ago
2013 Annual HACR Symposium William Arruda
HACR
•
12 years ago
Personal Information
Organization / Workplace
Greater New York City Area, NY United States
Occupation
Motivational Speaker, Personal Branding Pioneer, Social Branding Consultant, Eternal Optimist
Industry
Education
Website
www.williamarruda.com
About
I had no intention of being an entrepreneur.
I was working in corporate branding for IBM/Lotus and I loved my job - cool products, amazing colleagues! And branding was ‘my thing’.
Then everything changed.
In July 1997, I read Tom Peters’ now-iconic Fast Company article "The Brand Called You." Here were my two great passions – branding and people - joined in an exhilarating alchemy called personal branding!
Soon after reading the article, I was given the opportunity to lead the Lotus branding efforts in London/Paris – and I couldn’t pass that up. So I pursued an exciting European adventure until I could no longer ignore the pull of personal branding. I'd found my calling.
Tags
personal branding
career
tips
william arruda
personal brand
success
advice
social media
linkedin
brand
networking
secrets
ditch dare do
tools
deb dib
bio
leadership
quotes
authenticity
be yourself
careerblast
reputation
360reach
assessment
nine
survey
9 minutes
quips
9
talent
talent development
executive
dare
ditch
generosity
giving
reach
henry kissinger
ken blanchard
albert einstein
sheryl sandberg
john maxwell
theodore roosevelt
indra nooyi
mary barra
brian tracy
stephen covey
warren bennis
managing
manager
tom peters
leader
leadership development
personal brand power audit
career success
career blast
ubu
affirmation
daily
ora shtull
positivity
affirmations
personal brandign
slideshare
social capital
network
See more