Ice cream brands

Ice cream brands ranked

Ben & Jerry's and Dairy Queen are the most popular ice cream brands in the U.S., scoring over 50 percent popularity each. The two brands also reach the highest brand awareness, followed by Baskin-Robbins, Breyer's, Blue Bunny and Häagen-Dazs. Meanwhile, Cold Stone, Kroger’s, Blue Bell, Edy's, Dreyer's, and Magnum are recognized by approximately two-thirds of consumers. Lesser-known brands like Meadow Gold and So Delicious, however, show there's still room to churn up awareness in this sweet sector.

Insights

Dairy Queen scores over 90 percent in brand awareness
Ben & Jerry's and Dairy Queen are the most popular ice dream brands
Blue Bunny is close behind Ben & Jerry's in usage share

Brand awareness

A chilly competition for recognition

Dairy Queen, Ben & Jerry's, Baskin-Robbins, Breyer's, Blue Bunny and Häagen-Dazs are the most recognized ice cream brands in the United States, with over 80 percent brand recognition each. Meanwhile, Cold Stone, Kroger’s, Blue Bell, Edy's, Dreyer's, and Magnum are recognized by approximately two-thirds of consumers. Lesser-known brands like Meadow Gold and So Delicious, however, show there's still room to churn up awareness in this sweet sector.

A chilly competition for recognition. Chart with 1 data series and 20 categories. This table contains the same data as the chart above in a format accessible to screen readers.
Category
Dairy Queen	92.0%
Ben & Jerry's	89.0%
Baskin-Robbins	86.0%
Breyer's	86.0%
Häagen-Dazs	84.0%
Blue Bunny	83.0%
Cold Stone	72.0%
Kroger’s	72.0%
Edy's	69.0%
Blue Bell	68.0%
Dreyer's	65.0%
Magnum	65.0%
Good Humor	63.0%
Turkey Hill	53.0%
Talenti	49.0%
Tillamook	47.0%
Halo Top	44.0%
Outshine	39.0%
So Delicious	34.0%
Meadow Gold	28.0%

Brand popularity

Ben & Jerry's and Dairy Queen win hearts

Ben & Jerry's and Dairy Queen are the most popular ice cream brands in the U.S., both liked by over 50 percent of consumers who know the brand, respectively. Breyer's, Baskin-Robbins and Häagen-Dazs follow closely. The more niche brands such as So Delicious, Halo Top and Meadow Gold have the fewest admirers, with popularity scores below 30 percent among respondents who know them.

Ben & Jerry's and Dairy Queen win hearts. Chart with 1 data series and 20 categories. This table contains the same data as the chart above in a format accessible to screen readers.
Category
Ben & Jerry's	59.0%
Dairy Queen	54.0%
Baskin-Robbins	53.0%
Breyer's	51.0%
Häagen-Dazs	50.0%
Blue Bell	47.0%
Blue Bunny	46.0%
Cold Stone	43.0%
Edy's	38.0%
Magnum	38.0%
Talenti	34.0%
Good Humor	32.0%
Outshine	32.0%
Dreyer's	31.0%
Turkey Hill	31.0%
Tillamook	28.0%
Kroger’s	27.0%
Halo Top	26.0%
So Delicious	24.0%
Meadow Gold	19.0%

Brand usage

Ben & Jerry's on top, but it’s a close race

Ben & Jerry's is the leading ice cream brand consumed in the past 12 months by U.S. consumers who know them, closely followed by Blue Bunny and Breyer's. Brands like Blue Bell and Dairy Queen are also highly preferred. Häagen-Dazs ranks somewhat lower. Brands like Cold Stone and Baskin-Robbins, despite offering a unique in-store experience, show similar consumption rates to supermarket brands like Outshine or Turkey Hill.

Published January 7, 2025

Ben & Jerry's on top, but it’s a close race. Chart with 1 data series and 20 categories. This table contains the same data as the chart above in a format accessible to screen readers.
Category
Ben & Jerry's	42.0%
Blue Bunny	38.0%
Breyer's	37.0%
Dairy Queen	36.0%
Blue Bell	33.0%
Häagen-Dazs	31.0%
Baskin-Robbins	30.0%
Cold Stone	26.0%
Outshine	25.0%
Edy's	24.0%
Magnum	24.0%
Talenti	24.0%
Turkey Hill	24.0%
Tillamook	22.0%
Kroger’s	21.0%
Dreyer's	20.0%
Good Humor	20.0%
Halo Top	17.0%
So Delicious	17.0%
Meadow Gold	14.0%