TNL Mediagene關鍵評論網媒體集團與Geniee 攜手拓展廣告創意解決方案「Cr.ED」服務範疇

• 集團旗下日本子公司 Mediagene Inc. 與日本領先的 AdTech 公司 Geniee 展開策略合作，共同拓展廣告創意解決方案 Cr.ED 。
• 此次合作將進一步推廣 Cr.ED——這個結合數據驅動創意的 SaaS 平台，協助行銷人員更高效地創造互動性強、吸引力高的數位廣告。
• Cr.ED 提供超過 40 種可自訂的廣告格式，已獲超過 500 家台灣品牌採用，包括多家知名精品與汽車客戶，其互動與點擊率表現遠優於傳統橫幅廣告。
• 透過此次合作，雙方將結合 Geniee 的大規模廣告分發技術與網路資源，以及本集團橫跨不同市場的創意專業，提供從創意製作到廣告投放的流暢且高效的整合廣告體驗。
• 此項計畫符合公司加速推動日本市場行銷創新的長期目標。

亞洲次世代數位媒體暨數據集團TNL Mediagene關鍵評論網媒體集團（納斯達克代碼：TNMG，以下簡稱「本集團」）宣布，旗下日本子公司Mediagene Inc.（以下簡稱「Mediagene」）已與日本領先的AdTech公司 Geniee, Inc.（以下簡稱「Geniee」）展開策略合作，共同擴展公司旗下成功的廣告創意解決方案Cr.ED。

Cr.ED是一款結合數據分析與創意設計的SaaS平台，能協助行銷人員更有效率地製作互動性豐富的數位廣告。使用者可透過預設模組快速生成互動廣告格式，而無需從零撰寫程式，並可直接串接多種廣告平台。此平台由本集團旗下子公司艾迪英特股份有限公司（Ad2iction）開發，旨在透過創意、互動與數據驅動的模組，提升使用者參與度與廣告成效。目前，Cr.ED已提供超過40種可自訂的廣告格式，並獲得超過500家台灣品牌採用，其中包括多家知名精品與汽車品牌。藉由互動廣告格式，Cr.ED讓廣告主與網站主者能突破靜態橫幅限制，創造更吸引人的數位體驗，讓互動廣告的點擊率（CTR）顯著高於傳統橫幅廣告。

Geniee是日本領先的AdTech 公司之一，為線上網站與廣告主提供整合性平台。主要服務包含供應方平台（SSP），協助網站主最大化廣告收益，以及需求方平台（DSP），協助廣告主觸及優質受眾。該公司同時為日本及亞洲各地企業提供行銷自動化與數據導向解決方案，目前服務超過5900家活躍客戶，以其技術實力與端對端客戶成功導向而聞名。Geniee的核心優勢包括專有的廣告投放邏輯、與頂尖行銷專家共同培養的先進DX與行銷技術、獨特產品功能，以及持續結合用戶回饋進行產品優化的能力。

透過與Geniee的合作，本集團將把Cr.ED的領先創意能力推廣至日本更多廣告主與出版商。雙方將結合Geniee的大規模廣告分發技術與網路資源，以及本集團橫跨不同市場的創意專業，提供從創意製作到廣告投放的流暢且高效的整合廣告體驗。

本集團共同創辦人暨執行長鍾子偉（Joey Chung）表示：「高互動性的廣告體驗與遠優於傳統橫幅廣告的表現。我們非常期待能與日本頂尖AdTech公司Geniee攜手，將這項成熟的解決方案推廣至日本市場。」

本集團共同創辦人暨營運長今田素子（Motoko Imada）則補充：「透過結合 Geniee的技術基礎與專業經驗，以及我們創新的Cr.ED產品與跨市場創意實力，我們期望為廣告主與出版商創造新的價值，並持續推動日本數位廣告產業的創新。我們深信此次合作將成為重新定義日本數位廣告創意可能性的重要里程碑。」

關於TNL Mediagene關鍵評論網媒體集團

總部位於東京的TNL Mediagene關鍵評論網媒體集團，於2023年5月由台灣的關鍵評論網股份有限公司（The News Lens Co., Ltd.）和日本的Mediagene Inc. 這兩間具領導地位的獨立數位媒體集團所合併而成，為亞洲領先的獨立數位媒體集團之一。旗下擁有多個日文、中文與英文的原創與授權媒體品牌，內容主題橫跨新聞、商業、科技、科學、美食、運動與生活風格等領域。同時提供AI驅動的廣告服務、行銷科技平台、電子商務與創新解決方案，滿足廣告主的多元需求。TNL Mediagene關鍵評論網媒體集團以政治中立、受年輕族群歡迎與高品質內容著稱，目前在亞洲擁有約500名員工，並於日本、台灣與香港設有辦公室。
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