Turn Ordinary Links Into Revenue Engines

Button’s Dynamic Decisioning uses AI to guide every tap to the path most likely to convert, unlocking 3-5X higher app revenue for retailers.

Button’s Dynamic Decisioning product is purpose-built to help retailers capture significantly more value from mobile traffic. It ensures every tap leads to the destination with the highest likelihood of converting, prioritizing your mobile app. The result: higher revenue, more efficient marketing spend, and a stronger competitive edge.

See the Difference

Button's AI optimizes mobile experiences

Trusted By the Best

Why Mobile Links Are
Costing You Revenue

Traditional Link Journey

What ends up happening

User Taps Link

From Instagram, TikTok, Blog, etc

Link Doesn't "Know" User

App installed? Best path? Unknown.

Poor Mobile Experience

Slow loading, bad UX

User abandons purchase

Lost attribution, missed revenue

Revenue: Lost
Button Optimized Journey

What should be happening

User Taps Same Link

From creator or affiliate

Button analyzes in real-time

App detection, optimal path, etc.

Smart routing to best path

Fast, native experience

Higher conversion rate

Perfect attribution tracking

Revenue: 3-5x More
Traditional affiliate and creator links usually don’t “know” whether a user has the retailer’s app installed, or where the user is most likely to convert. Without proper deep linking enabled, app install opportunities and user attribution can be missed, resulting in:

Lost Sales Opportunities

Lower conversion rates

Revenue left on the table

When this happens, brands can’t measure performance or optimize spend across channels. That’s where Button comes in.

How Dynamic Decisioning
Fixes the Problem

Machine Learning Optimization

Button's AI dynamically chooses the best post-click experience, opening the app, prompting an install, or deep linking, to remove friction and drive higher conversions.

Plug-and-Play with MMPs

Button is connected to all major Mobile Measurement Partners, ensuring your affiliate and creator channel data stays visible and actionable.

Fast, Lightweight Integration

Button's open-source library installs quickly, making your app a core part of your conversion journey without heavy development work.

Button’s Impact on
Mobile experiences

100%

Lift in Performance Channel Revenue

173%

Lift in Affiliate Channel Revenue

265%

Lift in Creator Channel Revenue

165%

Increase in Total Mobile App Revenue

Why Retailers
Choose Button

Button acts as the missing link between MMPs and affiliate networks. It captures
deterministic data that directly connects a specific user tap → the app install → the purchase

Because Button's technology works via real-time links and integrations, it knows with certainty:

Whether the user has the retailer's app installed

Whether the user should be
deep-linked into the app or sent to the mobile web

What purchases were driven by affiliate or creator channels, even for users who opt out of tracking (to the extent allowed under privacy rules)

This ensures:

Because Button's technology works via real-time links and integrations, it knows with certainty:

Accurate attribution: every partner gets credit for the revenue they drive

Precise Commissioning: retailers pay the right commissions only for real, verified sales

Trustworthy Data: marketing budgets can be allocated with confidence

Sam's Club Drives 165%
Mobile Revenue Growth

How Button transformed affiliate marketing into a major install and app sales engine

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Ready to make
Every tap count?

Mobile commerce continues to surge, while privacy
regulations tighten and consumer expectations rise.

Leading retailers are investing in smarter solutions that transform mobile traffic
into measurable revenue. Button ensures you’re not leaving value on the table and
future-proofs your mobile commerce strategy for the years ahead.

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