9 Best WordPress Conditional Logic Plugins for 2025

Running multiple WordPress sites has taught us that one-size-fits-all forms just don’t work. Different visitors have different needs, and showing everyone the same lengthy form often leads to abandoned submissions.

That’s where conditional logic comes in. 🧠

Smart conditional logic transforms static forms into dynamic experiences. Instead of overwhelming visitors with irrelevant fields, you can show exactly what they need to see based on their previous answers.

This approach not only improves user experience but also increases form completion rates and helps you gather more accurate data.

After testing over 20 conditional logic plugins across different scenarios and use cases, we’ve narrowed down the list to these 9 standout options. Each offers unique strengths, from drag-and-drop simplicity to advanced branching logic that can handle the most complex requirements.

Quick Overview 🔍: Best WordPress Conditional Logic Plugins

Short on time? Here’s a quick rundown of the top conditional logic plugins we’ve tested for WordPress:

#	Conditional Logic Plugin	Best For	Pricing
🥇	WPCode	Displaying custom code snippets with smart conditions	Freemium Pro starts at $49/year
🥈	Conditional Blocks	Controlling visibility of Gutenberg blocks	Freemium Pro starts at $59/year
🥉	WPForms	Creating smart contact forms with AI and drag-and-drop builder	Freemium Pro starts at $49.50/year
4	OptinMonster	Showing targeted popups and lead forms using display rules	Starts at $9/month
5	YITH WooCommerce Product Add-Ons & Extra Options	Adding conditional fields to WooCommerce products	Starts at €89.99/year
6	Thrive Quizzes	Building interactive quizzes that branch based on answers	Standalone plugin at $99/year
7	Formidable Forms	Creating advanced calculators and multi-step forms	Starts at $39.50/year
8	If Menu	Controlling menu item visibility based on user roles and conditions	Free
9	FunnelKit	Creating dynamic sales funnels with conditional steps	Starts at $99.50/year

What Is Conditional Logic in WordPress?

In simple words, you can think of conditional logic as if-then statements. It is a technique where you can automatically display relevant information, snippets, or scripts to users based on their actions.

For instance, a user may want to connect with the support team. If they select a support team as an option on your WordPress site, then you can show relevant contact information or a landing page.

Similarly, let’s say a customer is looking for hiking shoes. You can use conditional logic to only show those products and addons that a customer is looking for.

Where Can You Use WordPress Conditional Logic Plugins?

You’ll find conditional logic in WordPress forms, automated email workflows, conversion optimization methods, and more.

Here are some ways you can use conditional logic on your WordPress website:

• Use conditional logic on your WordPress forms and dynamically change form fields based on the selection users make while filling out your forms.
• Create optin campaigns and show popups based on different rules, like the user spending a certain time on the page or clicking a link.
• Load code snippets and scripts based on conditional logic and user roles.
• Ask different questions in online quizzes based on the user’s previous answers.
• Display or hide products, addons, and other items based on customer choices on your eCommerce store.
• Set up visibility rules using conditional logic to show menu items for your visitors.

For inspiration, you can check out our article on conditional logic use cases.

How We Test And Review Conditional Logic Plugins:

At WPBeginner, we don’t just take vendors’ word for it. Our reviews are based on real-world testing and a thorough evaluation of each plugin’s features, usability, and overall performance. We assess every plugin under the following criteria:

• Ease of Setup and Use: We check how simple it is to install, configure, and start using the plugin. Does it require coding, or is it beginner-friendly?
• Conditional Logic Features: We evaluate the flexibility and depth of the conditional logic options. Can you target users, pages, or actions in a granular way?
• Compatibility: We test the plugin with popular WordPress themes and essential plugins to ensure there are no conflicts or performance issues.
• Pricing and Value for Money: We analyze the pricing models and determine whether the features justify the cost, comparing free and premium versions.

We believe in transparency and thoroughness in our reviews, so you can trust that our recommendations are based on real-world testing, expert analysis, and honest feedback.

That said, let’s see the best WordPress conditional logic plugins you can use today for your website.

1. WPCode

WPCode is the best plugin for adding conditional logic to custom code snippets in WordPress. Since it’s designed for complete beginners, it works well for both developers and users with zero technical skills.

You can easily insert custom PHP, JavaScript, CSS, and HTML snippets, and control where and when they run using smart conditional logic.

Some of our partner websites use WPCode to manage their custom code, which speaks volumes about its ease of use and reliability. You can check out our full WPCode review for a deeper dive into its features.

During testing, we found the tool super easy to use, we like its beginner-friendly interface. And the best part about WPCode’s conditional logic feature is that it lets you set up rules for running code snippets without editing code.

For example, you can load code snippets for logged-in users, run PHP code snippets for specific user roles and page URLs, and insert header and footer pixel scripts for certain pages.

Here, we tried to set up conditions for a specific user role:

You can also hide custom code from running on pages like the homepage, product page, or contact page.

✅ WPCode Pros:

• Clean, user-friendly snippet management
• Dozens of ready-made snippet templates
• Smart conditional logic rules (date, device, user role, page, etc.)
• Works great with any WordPress theme or plugin

🤔 WPCode Cons:

• Some advanced rules (like query string conditions) require the Pro version

⭐ Why we recommend WPCode: After thorough testing, we’re convinced that WPCode makes it easy for both beginners and developers to control how custom code behaves on their site.

There’s no need to edit theme files or write complex logic manually. It’s a must-have for anyone who wants precise control over WordPress functionality.

💵 Pricing: Free version available. Pro plans start at $49/year for 1 site.

2. Conditional Blocks

Conditional Blocks is a fantastic free plugin that lets you control what visitors see on your WordPress site. It works right inside the block editor, so you can easily set rules to show or hide specific blocks.

We have extensively tested this plugin, and you can find everything about it in our complete Conditional Blocks review.

When testing the plugin, we liked how easy it is to set conditions for when blocks appear based on user roles or membership levels.

For example, you can use Conditional Blocks to show exclusive content only to paying members on a membership site.

You can also choose to show or hide certain blocks based on the visitor’s screen size, like hiding a banner on mobile to keep things clean.

Now, while the free version covers the basics, the premium version unlocks even more powerful conditions. They include block visibility control based on post type, time, server requests, and more. There are also conditions for WooCommerce users.

✅ Conditional Blocks Pros:

• Native block editor integration with no extra UI learning curve
• Easy rule setup for logged-in status, roles, and screen size
• Pro unlocks powerful conditions like post types, server requests, and WooCommerce
• Developer-friendly hooks for custom condition types

🤔 Conditional Blocks Cons:

• Limited to block-level logic (not for full-page or form conditions)
• Most powerful conditions are only available in the Pro version

⭐ Why we recommend Conditional Blocks: We like how Conditional Blocks makes it incredibly simple to tailor your WordPress content to different users, right from the block editor. Whether you’re building a membership site or just want to personalize content, it’s a smart and intuitive solution.

💵 Pricing: Free version available. Pro plans start at $59/year for 1 site.

3. WPForms

WPForms is our absolute favorite plugin for creating smart forms with conditional logic in WordPress. It’s not just the best contact form builder for WordPress, but it’s also great for building interactive experiences that adapt to the user.

We use this plugin to build many of the forms on WPBeginner. Its drag-and-drop interface is incredibly intuitive, making it easy for anyone, even complete beginners, to create dynamic forms with conditional fields in just minutes.

See our detailed WPForms review to explore its features.

With WPForms’ conditional logic, you can easily hide or show different form fields, display payment options, dropdown menus, and more based on the user’s responses.

All you need to do is select the form field in the template and enable conditional logic. After that, you can set up the rules to show different form fields.

Let’s say you want to create a net promoter score (NPS) survey. Here are rule examples you can use for inspiration.

• If a user rates 8 or higher, then you can hide other questions in the survey using conditional logic.
• If they give a lower score, then you can ask more questions to improve your performance.

Besides that, we like that WPForms offers lots of other features and addons. You can integrate different payment services and create forms to collect online payments.

It also works with some of the most popular email marketing tools, so you can easily collect leads and grow your email list.

Other than that, there are addons for recovering form abandonment, tracking user journeys, adding save and resume features, learning about the user’s geolocation data, and more.

✅ WPForms Pros:

• Easy drag-and-drop, AI-powered form builder
• Smart conditional logic for dynamic forms
• Works with Stripe, PayPal, and other payment tools
• Pre-built templates for surveys, donations, bookings, and more
• Addons for geolocation, email capture, form tracking, and more

🤔 WPForms Cons:

• Conditional logic is not available on the free plan
• Some advanced features require higher-tier licenses

⭐ Why we recommend WPForms: At WPBeginner, we’re big fans of WPForms. We’ve seen firsthand how the plugin makes it easy to build interactive forms that adapt to your users’ behavior.

Whether you’re running a survey or displaying a lead capture form, conditional logic helps streamline the experience and boost conversions.

💵 Pricing: Free version available. Pro plans with conditional logic start at $49.50/year (WPForms Pro).

4. OptinMonster

OptinMonster is our secret weapon for converting website visitors into subscribers and customers. It’s more than just a WordPress popup plugin; it’s a powerful conversion optimization platform with sophisticated targeting and conditional display rules.

For example, you can show optin popups to users that spend a certain time on a page, visit a particular page, or scroll X% of the page.

At WPBeginner, we use OptinMonster to promote our special deals. We highly recommend it, and you can see our complete OptinMonster review to learn more about the software.

Ultimately, OptinMonster can help you grow your email list and boost conversions with perfectly timed popups, slide-ins, or banners.

Our favorite display rule is the Exit-Intent technology, which triggers your campaigns as a user is about to leave your website. This helps recover abandoning visitors and converts them into subscribers and customers.

Other than that, you can display campaigns to users from a particular location or when they click a link.

We also found eCommerce-specific display rules. For example, you can show a popup when a customer has a certain cart total or is viewing a specific product. These are perfect for offering discounts or upsells at the right moment.

In addition, we love how easy it is to design campaigns using OptinMonster’s drag-and-drop builder. There are plenty of templates to choose from, and you can customize them to match your brand.

Plus, it integrates seamlessly with popular email marketing tools, making it easy to collect leads.

✅ OptinMonster Pros:

• Powerful display rules and behavior targeting
• Exit-Intent® tech to recover abandoning visitors
• eCommerce targeting based on cart total, products, and more
• Seamless integration with major email marketing platforms
• Easy drag-and-drop campaign builder with templates

🤔 OptinMonster Cons:

• No free version (requires a paid subscription)
• Full targeting features like eCommerce rules are only available in higher-tier plans

⭐ Why we recommend OptinMonster: OptinMonster takes conditional logic to the next level by helping you target the right users at the right time with personalized offers. It’s perfect for marketers, bloggers, and eCommerce sites that want to maximize conversions.

💵 Pricing: No free plan. Paid plans start at $9/month, billed annually. Advanced display rules available in the Pro plan ($29/month) and above.

5. YITH WooCommerce Product Add-Ons & Extra Options

If you run a WooCommerce store and you want to offer personalized product options, YITH WooCommerce Product Add-Ons & Extra Options is a great option. It’s beginner-friendly and comes with powerful built-in conditional logic to enhance the customer experience.

During testing, we found it packed with features that not only improve usability but also boost upselling opportunities.

With its conditional logic, you can automatically show or hide addons based on the customer’s selection. For example, if you’re selling jewelry, you can display engraving options only when the customer selects a specific material or style.

Likewise, if you run a tech store, you can offer services like extended warranty or device checkups. But only for certain product categories like laptops or smartphones.

So, whether you’re selling jewelry, electronics, or customizable gifts, it lets you define clear rules to offer the right options to the right customers — at the right time.

✅ YITH Product Add-Ons Pros:

• Add unlimited product options with flexible input types
• Show/hide options using conditional logic
• Great for upselling extra services (warranty, engraving, etc.)
• Works smoothly with most WooCommerce themes
• Clean, user-friendly interface for shop owners

🤔 YITH Product Add-Ons Cons:

• No free version (premium plugin only)
• Conditional logic available in the Pro version only

⭐ Why we recommend YITH WooCommerce Product Add-Ons: This plugin gives WooCommerce store owners full control over product customization and upsells. Conditional logic helps you create a tailored shopping experience without overwhelming users with unnecessary options.

💵 Pricing: No free plan. Premium version starts at €89.99/year for a single site license.

6. Thrive Quizzes

Thrive Quizzes is hands-down the best quiz plugin with built-in conditional logic functionality we’ve tested for WordPress. It’s part of the Thrive Themes suite, and it’s packed with features to create engaging and interactive quizzes.

We have tested it extensively, and you can see all about it in our full Thrive Themes Suite review.

The tool offers a variety of quiz styles, including right/wrong, number, percentage, personality, and survey. It also provides pre-made quiz templates to help you get started quickly.

When it comes to creating conditional quizzes, the process is very straightforward. Using the drag-and-drop visual quiz builder, you can set up dynamic quizzes where questions appear based on the user’s previous answers.

This allows you to create a personalized experience for each quiz taker.

Once they finish the quiz, you can direct them to a page or product based on their responses.

Additionally, Thrive Quizzes lets you create badges for users, customize the quizzes to match your branding, track results, analyze quiz flow, identify where users dropped off, and access detailed analytics of your quiz performance.

✅ Thrive Quizzes Pros:

• Visual interface for setting conditional quiz paths
• Multiple quiz formats (personality, right/wrong, etc.)
• Advanced analytics and user insights
• Dynamic results pages and badge rewards

🤔 Thrive Quizzes Cons:

• Can be too advanced if you only need simple quizzes

⭐ Why we recommend Thrive Quizzes: It’s hands-down the best plugin if you want to create interactive quizzes that adapt to each user. With branching logic, personalized results, and conversion tracking, Thrive Quizzes is perfect for audience engagement and lead generation.

💵 Pricing: Standalone plan is at $99/year. Available with Thrive Themes Suite, starting at $299/year (includes all Thrive tools for up to 5 websites).

7. Formidable Forms

Formidable Forms is more than just an online form builder; it’s a powerful tool for creating interactive web applications right within WordPress. We’ve used it for everything from simple contact forms to complex forms like calculators. We found its conditional logic to be robust.

For details, you can refer to our complete Formidable Forms review.

Formidable Forms offers a powerful conditional logic feature built right into its drag-and-drop form builder.

We’ve tested it extensively, and it’s incredibly intuitive to use. You can easily set up conditions for each form field, showing or hiding them based on the user’s answers.

For example, if you have a multi-step form, you can automatically skip irrelevant pages, guiding users directly to the relevant section. In our opinion, it’s great for improving the user experience by keeping forms clean and streamlined.

Similarly, you can send email confirmation or redirect users to respective pages based on their answers.

Formidable Forms also provides pre-built templates for creating web applications like real estate listings, product reviews, restaurant menus, and more. We’ve seen how these templates can save time and effort when building custom solutions for clients.

Another standout feature is the visual views tool, which allows you to display data from form entries on the front end of your site. We’ve found this useful for showcasing user-generated content or displaying data-driven reports in real-time.

✅ Formidable Forms Pros:

• Advanced conditional logic and multi-page form support
• Visual builder with real-time logic configuration
• Dynamic content display with Views
• Pre-built app templates for complex use cases
• Works with WooCommerce, payment processors, and CRMs

🤔 Formidable Forms Cons:

• Advanced features are locked behind higher-tier plans
• Slight learning curve for beginners building complex forms

⭐ Why we recommend Formidable Forms: Based on our findings, power users who want to go beyond simple forms will find Formidable Forms ideal. With its flexible logic rules, dynamic views, and app-building tools, it’s perfect for anyone looking to build more than just a form — all without writing code.

💵 Pricing: Free version available. Pro plans start at $39.50/year for 1 site (Basic plan). Advanced features like Views start at $99.50/year (Plus plan).

8. If Menu

If Menu is a simple yet incredibly useful plugin for controlling who sees what in your WordPress navigation menu. We’ve tested this free plugin on live sites, and it’s proven to be an effective tool for customizing the user experience.

With If Menu, you can easily set up conditional logic to show or hide specific menu items based on user behavior or other criteria.

We’ve found this feature particularly useful for managing admin access. You can display certain menu items to admins and editors while keeping them hidden from regular users.

For example, in our testing, we used it to display certain menu items only when users are logged in. We also tried to hide menu items on mobile devices to optimize the experience for smaller screens, which was super easy to do.

This helps maintain a clean and intuitive interface for everyone.

Additionally, it’s great for creating targeted navigation based on user location, so you can display region-specific menus or show a completely different menu to members.

✅ If Menu Pros:

• Easy rule-based menu visibility control
• Supports conditions like user role, login status, device type, and more
• Seamless integration with the WordPress menu editor

🤔 If Menu Cons:

• Limited condition options compared to premium alternatives
• No built-in interface for creating entirely new menus based on complex rules

⭐ Why we recommend If Menu: We found If Menu to be a simple yet effective plugin for personalizing navigation in WordPress. It’s great for membership sites, logged-in experiences, or anyone who wants to fine-tune how users interact with the menu — all without writing code.

💵 Pricing: Free plugin available in the WordPress plugin repository.

9. FunnelKit

FunnelKit is the best WooCommerce sales funnel and automation plugin. It has become an essential tool for many WooCommerce stores.

With this plugin, you can create high-converting landing pages, order bump pages, upsells, checkout pages, and more. Learn more about the tool in our extensive FunnelKit review.

FunnelKit Automation offers multiple triggers that you can use for automating workflows. During our testing, we found it incredibly easy to set up different conditions based on users’ actions, which allowed us to initiate personalized tasks automatically.

For example, we were able to trigger a cart abandonment recovery workflow for when a customer adds products to their cart but doesn’t complete the checkout.

Additionally, FunnelKit lets you automatically show upsells or order bumps to customers, which we’ve found to be a great feature to increase average order value.

We’ve seen firsthand how these targeted product recommendations, triggered by specific customer behaviors, can boost sales without the need for paid ads.

✅ FunnelKit Pros:

• Drag-and-drop funnel builder with WooCommerce integration
• Smart conditional logic for triggers, filters, and actions
• Cart abandonment recovery, upsells, and email sequences
• Works with Elementor, Divi, and Gutenberg
• Built-in analytics and A/B testing

🤔 FunnelKit Cons:

• Requires WooCommerce to work
• Learning curve for beginners setting up complex workflows

⭐ Why we recommend FunnelKit: We recommend FunnelKit because it gives WooCommerce store owners a serious advantage when it comes to boosting sales and automating customer engagement. Its conditional logic features help you deliver the right offers at the right time, without relying on third-party CRMs or complex setups.

💵 Pricing: Paid plans start at $99.50/year for 1 site (FunnelKit Pro + Automation bundle). No free version available.

Which WordPress Conditional Logic Plugin Should You Use?

Choosing the right conditional logic plugin for WordPress depends on your requirements and what you want to achieve.

If you want to create dynamic forms that show different fields to users based on their selection, then WPForms is the best plugin. It is super easy to use and offers lots of customization options.

Similarly, if you are looking to run different code snippets based on certain conditions, then WPCode is the perfect solution. It lets you set up rules and conditions without editing code.

On the other hand, you can use OptinMonster to display different campaigns based on user actions or create conditional quizzes using Thrive Quizzes.

You can also use conditional logic in WooCommerce and use FunnelKit to trigger workflows based on customers’ selections and actions.

Conditional Logic Plugins: FAQs and Answers 🧑‍💻

As you’re exploring the best conditional logic plugins for WordPress, you may have some questions about how they work and how to set them up. Below are answers to some of the most common questions:

What is conditional logic in WordPress?

Conditional logic in WordPress refers to the ability to show or hide content, fields, or elements based on user actions or attributes.

For example, you might want to display a specific form field only if a user selects a certain option from a dropdown. It can be applied to forms, popups, menus, or even whole pages.

This makes your site more interactive and user-friendly by personalizing the experience for each visitor.

How do you add conditional logic?

Adding conditional logic to your WordPress site is easy, especially with plugins that offer a drag-and-drop builder, such as WPCode, WPForms, Conditional Blocks, and more. Typically, you’ll need to:

1. Install and activate the plugin on your WordPress site.
2. Create a new form or element that you want to apply conditional logic to.
3. Define the conditions that determine when the content should appear or change (e.g., based on user selections or roles).
4. Save and publish your changes.

Many plugins offer simple interfaces to set these rules without needing to write any code, making it beginner-friendly.

We hope this article helped you find the best WordPress conditional logic plugins. You may also want to see our guide on how to create WordPress forms with dropdown fields and our expert tips for optimizing contact form page design.

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