Medium

Workrumaisa

Workrumaisa

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Oct 26

Your App Doesn’t Have an Install Problem. It Has a Marketing-Product Gap.

Why the best app marketers in 2026 spend less time on ads and more time inside the product.

Your App Doesn’t Have an Install Problem. It Has a Marketing-Product Gap.

Workrumaisa

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Oct 2

Why Perfect IT Companies Feel Fake (And What a Spilled Coffee Teaches Us About Trust)

The pratfall effect is the trust-building trick most tech brands get completely backwards.

Why Perfect IT Companies Feel Fake (And What a Spilled Coffee Teaches Us About Trust)

Workrumaisa

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Sep 29

Google Just Changed the Rules of Its Own Game. Most Advertisers Haven’t Noticed Yet.

AI Overviews, zero-click searches, and a search results page that looks nothing like it did three years ago. Here’s what is actually…

Workrumaisa

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Jul 16

SwiftUI vs UIKit: The iOS Debate That’s Been Running for Five Years and Still Has No Clean Answer

Every iOS developer has an opinion on this. Most of them are partially right. Here’s the honest breakdown that the internet’s hot takes…

Workrumaisa

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Jul 9

The Game Development Trends That Are Actually Changing Everything Right Now

I’ve noticed a lot of gaming people finding their way here lately — so this one’s for you. Here’s what’s happening in game development in…

Workrumaisa

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Jul 6

AI in Healthcare Is Either the Most Important Software You’ll Ever Build or the Most Dangerous.

The developers building AI healthcare applications in 2026 are working on problems that matter more than almost anything else in software…

Workrumaisa

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Jul 1

The Fitness App Market Is Worth Billions. Most Fitness Apps Are Worth Deleting.

Everyone wants to build the next Strava or Peloton. Almost nobody thinks hard enough about why the last hundred attempts didn’t make it…

Workrumaisa

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Jun 29

The Industry Worth £7 Trillion Is Still Being Run on Spreadsheets. Not For Much Longer.

Real estate app development is the most underestimated opportunity in software. Here’s what it takes to build something worthy of the…

Workrumaisa

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Jun 24

Machines Have Been Trying to Understand Us for Decades. They’re Finally Getting Close.

Natural Language Processing in 2026 is not what the textbooks described. It’s stranger, more powerful, and considerably more important than…

Workrumaisa

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Jun 24

Nobody Wants to Talk to Your Chatbot. Here’s How to Fix That.

Chatbot development has a reputation problem. Not because the technology is bad. Because most chatbots are. Here’s what separates the ones…

Workrumaisa

Workrumaisa

One hand in data analytics, the other in marketing strategy; I write about the stuff that actually moves the needle: apps, AI, growth, tech.

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