Klick

Catch the latest insights, updates, and signals shaping the health industry in this week’s Klick Wire. https://lnkd.in/e3PGztTc

What separates a launch that defines a category from one that never recovers? Rarely, it’s a question of effort. More often, it comes down to whether limited resources were focused on the right priorities at the right time. In the first article of our Launch Archetype series, we explore why successful launches depend on more than intent. We introduce five archetypes, each with a different starting point, risk profile, and set of priorities. Knowing which archetype fits your brand shapes every resourcing and cross-functional decision that follows. Ready to identify your launch archetype? Read the first in our series now. 👉 https://lnkd.in/eZPptnhJ

Finding the right patients for the right clinical trial is still much more manual than it should be. In this clip, Dr. Sanjay Juneja joins Klick Health’s Jasmine Singh, Pharm.D, MBA to explain how AI can help identify eligible patients faster, especially in community and rural settings where opportunities are too often missed. Check out the full interview on IDX: https://lnkd.in/eXn-uxTD

How do you make shingles feel closer, clearer and more relevant to drive actionable awareness? Created in collaboration with GSK Singapore, “WAIT FOR WHAT?” uses a familiar, tough love tonality in a conversational approach to help bring greater awareness to shingles and encourage adults aged 50+ to speak with their doctors. As Graeme Read, Managing Director, Klick Health APAC, shared: “We’ve taken a conversational approach to shingles awareness, letting our key audience know that shingles is closer than they may think…” Read the full article here: https://lnkd.in/eSYX8WvW

Please join us in celebrating Jasmine Singh, Pharm.D, MBA, EVP, Medical Strategy - Growth and Innovation at Klick, for being a 2026 PM360 ELITE 100 award winner in the category of Translational Marketing Leader. 👏 This award honors the healthcare and life sciences industry’s most influential and impactful leaders. Through her commitment to innovation, ability to inspire teams, and vision for the future of healthcare, Jasmine continues to shape what’s next for the industry. Congratulations on this outstanding achievement! 🎉 See the full profile here: https://lnkd.in/e8hPdZzz

Big congratulations to Cynthia Vredenburgh, Managing Director at Klick, on being a 2026 PM360 ELITE 100 award winner in the category of Transformational Leadership! 🎉 This award recognizes the clarity, momentum, and care Cynthia brings to everything she leads. Building strong teams, trusted client relationships, and work that makes a meaningful impact across healthcare and life sciences. We’re so proud to see her leadership recognized on this stage. Congratulations, Cynthia! 💙 Read the full profile here: https://lnkd.in/eYZ2ngNa

Big ideas. Bigger creative energy. Klick’s Chief Creative Officer, Rich Levy, joins The Creative Floor Awards podcast to unpack the instincts, lessons, and creative conviction that shaped a career built on chasing better stories and taking big swings. 🎧 Catch the episode here: https://lnkd.in/eYy3pyhv

What mattered in digital health this week? Discover now in the latest Klick Wire. https://lnkd.in/eRMH2egc

MODDEN 26 puts concussion awareness directly in front of football fans and gamers. Thank you to MM+M - Medical Marketing and Media for featuring MODDEN 26 and sharing insights from Devon M. Taylor, SVP of Strategy at Klick Health, and Kristen Thomson Sheely, Executive Director of The Derek Sheely Foundation, on the inspiration behind the project. Built in partnership with The Derek Sheely Foundation, MODDEN 26 is a free Madden mod that challenges players to keep playing while experiencing simulated concussion symptoms like blurred vision, dizziness, light sensitivity, tinnitus, delayed reactions, and distorted sound. Read the full article here: https://lnkd.in/e6EMeUD8 

For many prevention and risk-reduction therapies, progress can be hard to feel. When patients don’t experience an obvious benefit, even strong clinical value can feel abstract, creating a challenge for adherence. Our latest article explores the “felt benefit gap” and how pharma marketers can help make invisible progress feel more personal, credible, and worth continuing. Read the article to learn more: https://lnkd.in/ekzJVcDT