Spin Master’s cover photo
Spin Master

Spin Master

Manufacturing

Toronto, Ontario 98,100 followers

About us

Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company, creating exceptional play experiences across its three creative centres: Toys, Entertainment and Digital Games. With worldwide toy distribution, Spin Master is best known for award-winning brands including PAW Patrol®, Melissa & Doug®, Bakugan® and Rubik's® Cube, and is the global toy licensee for other iconic properties. Through its in-house entertainment studio, the company creates and produces captivating multiplatform content including powerhouse preschool franchise PAW Patrol, along with other original shows, short-form series and feature films. With an established presence in digital games anchored by Toca Boca® and Piknik™, Spin Master engages 60 million active users monthly in open-ended, creative and safe play. With 29 offices spanning nearly 20 countries, Spin Master employs more than 2,500 team members globally.

Industry
Manufacturing
Company size
1,001-5,000 employees
Headquarters
Toronto, Ontario
Type
Public Company
Specialties
marketing, entertainment, toy, design, develop, manufacture, Remote Control, Robotics, Preschool, Games, Children's Activities, and Children mobile apps

Locations

Employees at Spin Master

Updates

  • View organization page for Spin Master

    98,100 followers

    The Apple Design Awards celebrate the most innovative and beautifully crafted apps and games across Apple’s ecosystem, and Jinja's Garden is one of them. A thoughtful digital play experience that helps kids explore, create and play independently. Congratulations to the team behind it 👏

    View organization page for Sago Mini

    16,689 followers

    We’re thrilled to announce that Jinja’s Garden is a finalist in the 2026 Apple Design Awards, nominated for BOTH Inclusivity 🫶 and Interaction 🕹️. Designed to be a child’s first “big kid” video game, our team created an immersive, 3D world that introduces preschoolers to cozy, task-based gaming. Jinja’s Garden empowers kids to play independently, thoughtfully designed with intuitive and text-free controls for effortless navigation. As a result, kids are free to play, create, and explore at their own pace in a calming, frustration-free environment. 🫰 A huge congratulations to the brilliant team who brought the magic of Jinja’s Garden to life – and to all Apple Design Awards finalists! 👏 Explore Jinja's Garden: https://sagomini.link/JGS

    • Congrats to the Jinja's Garden Team!
  • A cat-tastic win for Gabby’s Dollhouse: Meowmazing Dollhouse at yesterday’s Licensing Excellence Awards. 🐱✨ Winner of: 🏆 Best Toys, Games, Novelties or Role Play (Ages 0–8) Product Built on an incredible partnership with DreamWorks Animation, congrats to the teams who brought the fantastical world of Gabby’s Dollhouse to life through iconic dollhouse play for fans around the globe.

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  • We’ve done it again! For the 26th consecutive year, Spin Master has been named one of Canada’s Best Managed Companies by Deloitte for 2026! This award evaluates far more than just financials—it looks at our management practices, our vibrant organizational culture, and our drive for innovation. This recognition could not be possible without the talent and dedication of our entire team. Thank you for your commitment to executing our goals and bringing our beloved toys, digital games, and entertainment to life for kids around the world. Here's to 26 years of excellence!

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  • Turning the page on purposeful play. 📖💛 Melissa & Doug and Penguin Publishing Group Young Readers are bringing storytelling, creativity and imaginative play together for families.

    View organization page for Melissa & Doug

    47,950 followers

    We're expanding our mission of purposeful play beyond toys! We have partnered with Penguin Young Readers to create a new collection of playable books for children ages 2-5 launching this October. 📚     The inaugural list of titles features a groundbreaking Toy Kitchen Cookbook by Chef Sohui Kim, alongside an engaging search-and-find board book and a lift-the-flap board book, with additional titles coming in 2027.    Read the full press release to learn more: https://lnkd.in/eyrtQdQt

  • Toca Boca is turning up the volume. 🎶 Music from global superstar Olivia Rodrigo, multi-platinum K-pop phenomenon TWICE and breakout artist SIENNA SPIRO is coming to Toca Boca World, giving tweens new ways to play. As music continues to shape identity and culture for young audiences, Toca Boca is creating experiences that feel immersive, social and deeply personal inside the world where millions of tweens already show up. 🗨️ “We know music plays a huge role in self-expression, especially during the tween years, and by bringing globally recognized artists into Toca Boca World, we’re creating moments that resonate emotionally while strengthening our leadership in tween culture in a way that is authentic, playful and uniquely ours.” — Marc De Vellis, President, Digital Games, Spin Master

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  • Rubble on the double! 🚧 Rubble & Crew is nominated for the 2026 Canada Media Fund Kids’ Choice Award—celebrating some of the very best in Canadian kids’ content. Now it’s over to the fans. Voting is open—so grab your hard hats and let’s start building votes for everyone’s favourite bulldog 🛠️ Vote at academykidschoice.ca (Round 1: May 6–14 | Round 2: May 19–27). Each vote helps support Canadian storytelling and fuel creativity. #CdnScreenAwards

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  • Licensing is at its best when it creates unified brand experiences that extend far beyond a single touchpoint. ✨ Proud to see Spin Master recognized as a finalist in the Licensing International Excellence Awards for our work across four standout licensed properties: 🐱 Gabby's Dollhouse 🐉 How to Train Your Dragon 🥚 Jurassic World Primal Hatch 🎶 Ms. Rachel Each represents a different expression of modern licensing, from creator-led education and preschool IP to cinematic universes and original innovation inspired by storytelling. We build play experiences that feel authentic to the worlds kids already love, while adding new layers of interaction, imagination, and discovery. Grateful to the teams and partners who continue to push what licensed play can be.

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  • This Teacher Appreciation Week, Melissa & Doug is celebrating the educators who make learning through play possible every day. 🍎✨

    View organization page for Melissa & Doug

    47,950 followers

    We're celebrating Teacher Appreciation Week by giving back to the incredible educators who inspire children every day! ⭐ For over 35 years, we've been honored to be a part of countless classrooms, and now we are deepening our commitment to the education community. To show our gratitude, we've launched a brand-new educator hub filled with resources to support playful, skill-building learning. Plus, we're offering a year-round special discount for qualifying educators. Explore all the new resources and learn more about our educator discount program here: https://lnkd.in/emwRbfng

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  • 🏁🤝 We’re going full throttle for another decade! We are supercharging our collaboration with Feld Entertainment's Feld Motor Sports with a renewed 10-year worldwide master toy licensing agreement for Monster Jam. With more than 75 million toy trucks in the hands of fans since 2019, we’re building on a relationship that continues to turn the arena excitement into stunt-ready play. It’s been an incredible ride and we’re just getting started with more innovation and play experiences in the tank for fans everywhere.

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Funding

Spin Master 2 total rounds

Last Round

Post IPO secondary

US$ 45.8M

See more info on crunchbase