Aktivitäten
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https://lnkd.in/eADGWfHD
https://lnkd.in/eADGWfHD
Beliebt bei Sumit Bhasin
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A milestone moment in fragrance. This month in Paris, we opened L’Atelier at La Maison des Parfums - The Estée Lauder Companies Inc. new global…
A milestone moment in fragrance. This month in Paris, we opened L’Atelier at La Maison des Parfums - The Estée Lauder Companies Inc. new global…
Beliebt bei Sumit Bhasin
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With a young, digitally connected, and aspirational consumer base, India represents a powerful inflection point for prestige beauty. Akhil…
With a young, digitally connected, and aspirational consumer base, India represents a powerful inflection point for prestige beauty. Akhil…
Beliebt bei Sumit Bhasin
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Ausbildung
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King's University College
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Weitere Aktivitäten von Sumit Bhasin
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A real highlight this week being at FIPP - Connecting Global Media congress with valued members of the team. Fantastic to share our story of…
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Beliebt bei Sumit Bhasin
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Big news — and a proud moment. Thrilled (and honestly a bit humbled) to share that I’ve been named one of the 2025 Insight250 — recognizing 250…
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Beliebt bei Sumit Bhasin
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Before diving headfirst into the world of consumer insights and market research, I spent several formative years in the luxurious (and wonderfully…
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Beliebt bei Sumit Bhasin
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I’m happy to share that I’ve started my Doctor's Degree at Claremont Graduate University, in Public Health. This is a continuation of my passion to…
I’m happy to share that I’ve started my Doctor's Degree at Claremont Graduate University, in Public Health. This is a continuation of my passion to…
Beliebt bei Sumit Bhasin
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Villa Cagni Troubetzkoy – a saga of heritage and craft One year ago, on October 17th, 2024, we launched at Librairie Galignani in Paris a project…
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Beliebt bei Sumit Bhasin
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The inauguration of our Fragrance Atelier in Paris marks a defining moment for The Estée Lauder Companies Inc. and for the future of fragrance…
The inauguration of our Fragrance Atelier in Paris marks a defining moment for The Estée Lauder Companies Inc. and for the future of fragrance…
Beliebt bei Sumit Bhasin
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It was a privilege to meet with Roberta Metsola, President of the European Parliament, to discuss how Europe can continue to champion sustainable…
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Beliebt bei Sumit Bhasin
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Fragrance is having a powerful cultural moment, and our own experts share why. In Harper's Bazaar, our leaders across The Estée Lauder Companies…
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Beliebt bei Sumit Bhasin
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When talent becomes legend 🏆 ✨ Our Master Perfumer, Carlos Benaïm has been awarded the prestigious title of “Perfume Legend” by the Fundación…
When talent becomes legend 🏆 ✨ Our Master Perfumer, Carlos Benaïm has been awarded the prestigious title of “Perfume Legend” by the Fundación…
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The Estée Lauder Companies Inc. turns to #fragrance and a Paris Innovation Center to drive recovery ✨ Estée Lauder bets big on fragrance innovation…
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I’m honored to join fellow fragrance leaders, creatives, entrepreneurs, and enthusiasts at Beautyworld Middle East to reflect and reimagine how…
I’m honored to join fellow fragrance leaders, creatives, entrepreneurs, and enthusiasts at Beautyworld Middle East to reflect and reimagine how…
Beliebt bei Sumit Bhasin
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Last week in Le Brassus, I had the pleasure of welcoming an inspiring group of women: entrepreneurs, collectors, creative minds, all long-standing…
Last week in Le Brassus, I had the pleasure of welcoming an inspiring group of women: entrepreneurs, collectors, creative minds, all long-standing…
Beliebt bei Sumit Bhasin
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Guillaume Ventura
🔥🧠FLAME DIGEST : GEN Z TEENS ARE REDEFINING BEAUTY (BCG REPORT) with FRAGRANCES OVERCAPTURING BOYS 🧠🔥 A new BCG study reveals a silent revolution: Gen Z teens are becoming the #1 growth engine of the beauty industry. 💄✨ Key insights you can’t ignore: • 💸 +45% growth in beauty spend vs. past generations – today’s teen girls spend $430/year on prestige beauty. • 👶 Record early entry: as young as 11.5 years old, teens start using skincare and fragrance. • 🌍 Teens already account for ~10% of the US beauty market = $1.7B fragrance, $1.7B skincare, $1.5B makeup. • 🌸 Fragrance is the new status symbol: • 75% of teens use fragrance regularly by age 13 • 60% of boys choose prestige fragrance (vs. 25% of girls) • Top teen fragrance brands: Sol de Janeiro, Dior, Juicy Couture, Bath & Body Works • Boys lean more prestige (Dior, Versace, Chanel) vs. girls who favor a mix of mass & prestige • 📲 70% consume beauty content daily on TikTok & Instagram – fragrance is now discovered on socials, not magazines. • 🛍️ Omnichannel shoppers: 95% shop beauty as a social activity with parents & friends, yet 40% distrust in-store sales associates. • 🤝 Trust rules: Teens trust parents 4.4x more and friends 2x more than influencers. 75% don’t fully trust influencers, citing paid promotion as the #1 reason. 💡 Key takeaway: Fragrance is no longer a finishing touch – for teens, it’s identity, self-expression, and social currency. The category is booming and driving premiumization across genders.
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