Changelog
Um resumo das funcionalidades mais recentes, melhorias de produto e atualizações importantes do EmbedSocial.
Open the filter panel on the All posts page and pick a tag to show only the posts carrying it. Until now tags could only be used for filtering inside a widget, so there was no way to review or moderate tagged content from the admin. Combined with an auto-tagging automation, new posts arrive already sorted into the tag you want to look at.
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The Insights page now pulls your data on its own and shows the reports for your selected filters as soon as the page loads. The manual export and import step is gone. It is also where social listening onboarding ends, so once you set up a listening topic you land on Insights and see your data straight away.
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A new keyword filtering solution is live across every widget. Choose the keywords a widget should match and it displays only the posts and reviews that contain them, so one connected source can feed several widgets that each show something different.
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Connect your LinkedIn company page as a mentions source and EmbedSocial pulls in the posts where other people tag your page. Approve the ones you want, then embed them as a live UGC widget on your website so visitors see real professionals vouching for you. Every mention keeps the author's name, profile photo, and a link back to the original post, and the widget refreshes as new mentions come in.
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Everything you have pulled in now sits in a masonry grid, and each post card handles tagging, rights requests, and status right where you see the post. No more jumping between screens to act on one item. The list view got the same treatment, so you can add tags and check status straight from the row.
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The EmbedSocial MCP now works in ChatGPT as well as Claude. Add it once, then ask for your posts, UGC, reviews, and engagement analytics right in the chat and turn them into reports, recaps, and drafts. You no longer need to build a widget first: the MCP pulls your EmbedSocial data directly. It runs on your own account and permissions, with read-only access to the content you already see.
Saiba maisThe agentic editor is now released to all users. Describe the widget you want in the chat and it works through the steps for you, so you review the result instead of setting every option by hand.
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All feed widgets, including the older feed widgets, can now be embedded in Canva, along with the reviews widgets built in the universal editor. Drop a live feed or a wall of reviews into a Canva design and it shows the same content as the widget on your website.
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The redesigned product tagging flow is now live for existing users, not just new accounts. You can also add products to carousel media, so every image in a carousel post can carry its own product.
Saiba maisThe AI editor now keeps the history of your conversation, so you can scroll back through earlier prompts and the changes they made instead of starting over.
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Pick the sources to watch and type the tags to apply, and every new post collected from those sources is tagged automatically. It applies the exact tags you type, so your campaign and theme tags land on everything a source collects without manual sorting. Available on the Premium plan.
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The embed panel is reorganized so every embed option has one obvious place: Home for the standard widget code, Product for UGC on product pages, and Schema for the SEO structured-data code.
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Our component is live on the Framer community marketplace. It pulls your real reviews, social feeds, and UGC into Framer with no code: drag it in, paste your widget code, and design it to match your brand.
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A new usage panel shows your credits, widget views, storage, and connected sources in one place, with a one-click upgrade when you are getting close to a limit.
Saiba maisBuilt something you want to use again? Save the widget as a template and start your next one from it instead of rebuilding it.
Saiba maisWhen you add a YouTube channel as a source, you can now leave Shorts out and pull only the regular videos.
Saiba maisThe new EmbedSocial MCP connects your account to Claude, ChatGPT, and any AI tool. Your AI assistant can pull your posts, UGC, and reviews, filter them by date or keyword, read your engagement analytics, and turn it all into reports, recaps, and drafts. It runs on your own account and permissions with read-only access to the content you already see, and setup takes about a minute: paste one URL and sign in.
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Want to show or hide content from a specific source? Tell the AI in a prompt and it filters your feed by source name. Works with every source you have connected.
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Tagging products on your posts is quicker with a new grid view and dropdown in the AI editor. Find and select the right product in a couple of clicks. Available to admin users.
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We now save the photos and videos customers attach to their Google reviews and display them with each review in your widget. Your reviews look richer and more credible.
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When you add an Instagram post by URL, you can now request usage rights from the creator with a direct message.
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You can now pull posts from X (Twitter) by hashtag, mention, or keyword through our API. Each connection supports up to 1,000 media per month across all subsources.
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Building a widget in the AI editor? Switch on the new notify option and we'll send a browser notification the moment it's ready, so you don't have to wait around. Available on all plans.
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Replies to your Google reviews now display in a refreshed style inside your widget, so visitors can see how your business responds.
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Add a floating badge to any page to show off your rating. Floating badges are now available to all users, and you can describe the design you want in a prompt.
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