Luxury is no longer about possession; it’s about the experience. In the latest issue of Infrarouge Magazine, Maison Champagne Thiénot unveils Le 3 in Reims: a hybrid ecosystem where history, design, and hospitality meet. Why this project is a masterclass in luxury retail: ° Mixed-Use Experience: A single destination combining immersive tours, 13th-century cellars, a champagne bar, and a boutique hotel with a spa. ° Light-Driven Design: Behind a 1920s facade, a sun-drenched cloister intuitively guides visitors through the space. ° Education Over Promotion: It functions as an "open museum," sharing the heritage of the Champagne region before its own products. ° Beyond Retail: As Creative Director, Thomas Raballand notes, "Retail brands can and should be ambassadors of culture and heritage, as well as experience." Sparkling partnership with Champagne Thiénot, Thiénot Architecture, Stanislas Thienot, Garance Thienot, Loïc Thiénot, Olivier Lamaison, Versant, ETC Onlyview 📍3 Rue du Marc, 51100 Reims NICOLAS IMBERT, Raphaël Turcat, hubert chambon. #MalherbeParis #N3Thienot #LuxuryHospitality #Architecture #ExperienceDesign #Reims #Champagne #InteriorDesign #Oenotourism #ProjectRealization
Malherbe Paris
Design
Creative and Digital International Design Agency
À propos
Since day one, Malherbe Paris has aimed to create new business models and increase brand performance through retail design. And we did. But our vision was always to expand our expertises to better accompany our clients; branding, digital, product, space design, communication, etc. We want to innovate by telling bigger and more powerful stories for brands, creating high esthetic content, high french style decoration. We empower each one of our 180 meta-creative machines around the world; from Paris to Hong-Kong, from Shanghai to New-York, all driven by the idea of experimenting with true innovation. We are part of the digital revolution forging the way of brand experiences in combined worlds: physical and virtual. This revolution is just starting. Brands, Customers, Virtual humans, Artists, Cats, Aliens, YOU! Join us and let's create an entirely new way to tell stories together. We love the future, We love people.
- Site web
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http://www.malherbe.paris
Lien externe pour Malherbe Paris
- Secteur
- Design
- Taille de l’entreprise
- 51-200 employés
- Siège social
- Paris
- Type
- Société indépendante
- Fondée en
- 1992
- Domaines
- retail design, architecture commerciale, concept store, identité visuelle, stratégie, packaging, design produit, hôtellerie, restauration, arts et services, Digital et Customer Experience
Lieux
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Principal
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64, rue de Rome
75008 Paris, FR
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806 United Plaza, 1468 West Nanjing Road
Shanghai, Jing’an District, CN
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305 Wilson House 19 Wyndham Street
Hong Kong, Central, CN
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15 West 38th Street
10018 New York, New York, US
Employés chez Malherbe Paris
Nouvelles
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A villa on the island of Antiparos, between the Aegean Sea and unspoiled nature. 🌿 We are delighted to share our latest feature in RD - Résidences Décoration. On this authentic 35 km² Greek island, Hubert de Malherbe envisioned a 350 m² villa that blurs the boundaries between indoors and outdoors. Bamboo as a structural material, the natural slope of the land respected, olive trees and endemic vegetation preserved… A restrained, sustainable project, deeply rooted in its environment. stavros niflis - Anne Marie Cattelain Le Dû - Aude Banou, Agence de Presse Pascale Venot JJA - LE BHV MARAIS - ZARA HOME - asdecarreaux.com - PAUL BERT SERPETTE #MalherbeEdition #MalberheParis #InteriorArchitecture #Design #Antiparos #RésidencesDécoration #Greece #Hespéride #atmosphera #Homedesign #Pucesdevanves #PucesdeSaintOuen #CarrédesAntiquaires
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The Art of Boldness: Inside the World of Hubert de Malherbe 🌿 The latest issue of Marie Claire Maison takes us on a private tour of the renowned designer and architect’s Parisian apartment. This 170 m² sanctuary is a place where the garden flows into the living room and every object tells a story. More than just interior design, it is a masterclass in creating a living space in constant motion, breaking away from rigid conventions. A true signature style where commercial design expertise meets domestic intimacy with effortless brilliance. 🎤 Valérie Charier, 📷 Virginie Lucy-Duboscq, 📷 Didier Delmas, Anne Desnos-Bré 🙏 Aude Banou, Agence de Presse Pascale Venot #InteriorDesign #Architecture #MarieClaireMaison #HubertDeMalherbe #Inspiration #Luxury #ArtDeVivre #ParisianStyle Malherbe Paris, Malherbe New York, Medusa Malherbe
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🗞️ Hubert de Malherbe: The design iconoclast featured in Paris Match ! From Paris to Hong Kong, Hubert de Malherbe is redefining the codes of luxury and hospitality with a unique vision: blending engineering rigor with a creativity fueled by nostalgia and sustainability. His latest challenge: The transformation of the legendary rooftop at the Mandarin Oriental Hong Kong with the creation of Terrace Boulud, an exceptional tropical brasserie orchestrated by Michelin-starred chef Daniel Boulud. Between family heritage and innovation, discover the journey of a creator who never stops transforming reality. #Design #Luxury #Hospitality #TerraceBoulud #MandarinOriental #ParisMatch #HubertDeMalherbe, Aude Banou Agence de Presse Pascale Venot, Malherbe Paris, Thomas Raballand, Medusa Malherbe, Suzanna Euphrosine, Melodie Jouteau.
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[PROJECT RECAP] From Vision to Reality: The Opening of N°3 Champagne Thiénot. 🥂 Reflecting on a milestone. Following our "Work in Progress" updates, we are proud to celebrate the successful opening of N°3 Champagne Thiénot in Reims, which welcomed its first guests in December 2025. At Malherbe Paris, this project represents the pinnacle of our "mixed-use" expertise, where architectural heritage meets the future of luxury hospitality. We transformed a historic cloister into a 360° immersive destination, bridging the gap between a storied past and a contemporary sensory journey. ✨ A new landmark in the heart of Reims: ° Immersive Vaulted Cellars: A digital and pedagogical journey into the soul of Champagne. ° Luxury Hospitality: A confidential 5-star hotel and spa experience. ° The Rooftop Bar: Offering an unparalleled panoramic view of the Reims Cathedral. ° Educational Retail: A space designed to discover the Thiénot savoir-faire. This achievement is the result of a "sparkling" collaboration. We want to thank the Thiénot family for their trust and all our partners who helped bring this ambitious vision to life. 🍾 Sparkling partnership with Champagne Thiénot, Thiénot Architecture, Stanislas Thienot, Garance Thienot, Loïc Thiénot, Olivier Lamaison, Versant, ETC Onlyview 👏 Thomas Raballand, Alice Pessey Veltman, Françoise Geffray, Anne Jourdren, Valentine Cazin, Stéphanie Heckel, JANVRIN Boris, Jean-Baptiste Aizier. #MalherbeParis #N3Thienot #LuxuryHospitality #Architecture #ExperienceDesign #Reims #Champagne #InteriorDesign #Oenotourism #ProjectRealization
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Hubert de Malherbe featured in Les Echos today! ✨ A great opportunity to revisit the DNA of our agency: bringing reflection where it’s missing, creating experiences where there is only concrete, and always, always prioritizing "meaning" for the client. From Versailles to New York, the adventure continues. 🗞️ Check out the full article by Claire Bauchart in this Tuesday, March 24th edition. #MalherbeParis #DesignThinking #RetailDesign #Luxury #LesEchos Aude Banou, bureau de presse Pascale Venot
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🎙️ 𝐍𝐄𝐖 𝐏𝐎𝐃𝐂𝐀𝐒𝐓 𝐄𝐏𝐈𝐒𝐎𝐃𝐄 Luxury today is no longer only about objects, it’s about places, experiences and emotions. This week, Hubert de Malherbe, founder of Malherbe Paris, is the guest of Le Podcast du Luxe, by Lou DANA. For more than 30 years, he has been designing retail and hospitality spaces for some of the world’s most iconic luxury brands. In this conversation, he shares his vision of how design shapes brand experience and the future of luxury spaces. 🎧 The episode is now available on all major platforms. --> Links in the comments #LuxuryDesign #RetailDesign #HospitalityDesign #PodcastDuLuxe
🎙️ New Episode sur Podcast du Luxe🎙️ « Le luxe, c’est quelque chose qui se dessine ! » - Hubert de Malherbe, Fondateur de l'emblématique agence créative Malherbe Paris (et grand personnage !) est dans le Podcast du Luxe cette semaine pour nous expliquer comment il a révolutionné l’expérience du luxe - grâce au design. Hubert de Malherbe est l’un des grands penseurs du design appliqué au luxe, considéré comme le grand saint de la conception d’espaces retail basée sur l’analyse des comportements d’achat. Depuis plus de 30 ans, il imagine des lieux pour certaines des plus grandes Maisons : boutiques, hôtels, grands magasins, espaces culturels… avec une conviction forte : le luxe ne se limite pas aux objets, il se vit dans les lieux et les expériences, mais doit être bien pensé. Il doit être ingénieux. Dans le retail, chaque detail compte. Et Hubert, fait parti de ceux qui ont changé les règles. Il n'y a qu'à l'écouter pour comprendre qu'il voit les choses bien différemment. Dans cet épisode, il nous partage son histoire de vie passionnante et sa vision du design comme une démarche profondément culturelle, à la croisée de l’architecture, du dessin et de l’émotion, pour comprendre le client, son fonctionnement et ses attentes. Dans cet échange, il revient notamment sur : ⚫ Pourquoi le dessin est au cœur de toute démarche créative ⚫ Comment les lieux deviennent aujourd’hui le véritable territoire du luxe ⚫ Le rôle de l’hospitality dans l’évolution du retail ⚫ Pourquoi le luxe ne peut pas être une logique de surconsommation ⚫ Comment créer des espaces capables de marquer les esprits et durer dans le temps Vous l'aurez compris, un épisode vivant, décalé et inspirant sur la création, la culture et l’avenir de dans l’industrie du luxe. 🎧 Pour écouter ma conversation avec Hubert, c’est par ici : 👉 Spotify : https://lnkd.in/ezqxTz4X 👉 Apple Podcasts : https://lnkd.in/gQXxDq_q 👉 Deezer : https://lnkd.in/exeZ_VyK 👉 YouTube : https://lnkd.in/e37cR5ua Hâte d'avoir vos retours !!! Dites-nous en commentaire ce que vous avez pensé de l'épisode ? N’oubliez pas de vous abonner pour ne rien manquer des prochains épisodes ! Lou, Xx #PodcastDuLuxe #HubertDeMalherbe #LuxuryDesign #RetailDesign #Hospitality #LuxuryExperience #LuxuryIndustry #Design #LuxuryLeadership
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We were honoured to accompany Tamannaah Bhatia in launching TAMANNAAH Fine Jewellery, shaping the brand’s positioning, codes and identity to reflect her warm, creative personality and true passion for jewellery. In a market where precious pieces are often worn only for milestone celebrations, this new brand brings a disruptive vision: fine jewellery designed for daily life, encouraging mix & match styling and liberated self-expression. From logo and graphic charter to colours and materials, we crafted a dual identity rooted in Indian culture yet infused with contemporary glamour. This dialogue comes alive in the boutique, where rangoli-inspired motifs meet refined, minimalist design. Bravo to all the teams involved in bringing this vision to life. 👏 : Tamannaah Bhatia, Santosh Bhatia, Archana Thani | Nicolas Hauvette, Fatma ELLOUMI, Maud Guinefoleau, Ben Ali Mohamed Souheil, Claire Moindrot-Robin, Camille LEAUTE, Tiana Rajaona
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Hubert de Malherbe is on the cover of Auto Heroes #47: Classy! Discover "Sacred Monsters" with 7 pages dedicated to our founder and his 3 passions: creation, aviation, and automobiles. ✍️ 🛩️ 🛞 "Elegance graces the cover of this new chapter of Auto Heroes. The elegance of Hubert de Malherbe, renowned designer and brilliant jack-of-all-trades. Mechanical elegance with the De Tomaso Pantera and the Daher — two of the cool dandy's toys." HEROES MEDIA (https://lnkd.in/g-nffEzA) A big thank you to Francois Tauriac for his writing, and to Francois Darmigny for his stunning photographs.
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WE ARE HIRING 🚀 Our agency is growing, and we need you! // Design // ▸ Design Manager: https://lnkd.in/eCpnsPmf ▸ Design Director: https://lnkd.in/eyPjgABW _______________ Share/Comment if you know someone and if you’re interested yourself! #DesignJobAlert
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