The Camera Industry Ignores Its Youngest and Oldest Customers
The camera industry designs products for a narrow band of humanity. Browse the marketing material from Canon, Nikon, Sony, Fujifilm, or any other manufacturer and the target buyer is consistent: a 25-to-45-year-old enthusiast or professional, fit enough to carry a kilogram of gear on a mountain, dexterous enough to operate tiny buttons in the dark, and technically literate enough to navigate a 400-item menu system. The cameras are excellent for this person. They are less excellent for the two populations on either side of that band: the photographer over 60 whose hands, eyes, and patience have different requirements than they did at 35, and the child under 12 who wants to take real photographs with a camera that can survive being a child's possession.