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consumer-pricing-bias-coverage-lab

Consumer Pricing Bias Coverage Lab v0.1 draft. A Kinetic Gain Protocol Suite Bias Coverage Lab profile for retailers / marketplaces / brands testing personalized pricing, recommendation ranking, loyalty-tier classification, and ad-personalization decisions for disparate impact across protected and proxied-protected classes.

Part of the Kinetic Gain Protocol Suite RetailTech 6-pack.

Status: v0.1 draft. Canonical example cohort report at examples/parkway-pricing-2026q4-cohort-report.json.

Why this exists

Retail AI decisions — personalized pricing, recommendation ranking, loyalty-tier assignment, ad-audience bidding — operate on features that proxy for protected classes (ZIP, language, device class, time-of-day, first-name pattern). The FTC's 2023 algorithmic-pricing guidance flagged disparate impact as actionable under Section 5. NY S365A ATBP and CA CPPA's ADMT regulations layer explicit bias-audit requirements. EU AI Act Art 10 + 15 require accuracy + non-discrimination for high-risk systems where retail crosses into employment/credit/insurance.

A retailer needs a defensible, repeatable methodology for testing pricing + ranking + loyalty decisions for disparate impact. This lab provides the scaffolding.

The 6 cohort dimensions

Dimension Proxy variable(s) Test
Income proxy ZIP-code median household income (Census ACS) Compare avg discount + recommendation rank + loyalty-tier advancement across income tertiles
Language / locale Browser Accept-Language header Compare across en-US, es-MX, zh-CN, etc. cohorts of same-product browsers
Device class User-Agent device fingerprint (premium phone, budget phone, desktop, tablet) Compare price quotes + recommendation rank across device tiers
Time-of-day Local-hour bucket Compare across morning / lunch / evening / late-night cohorts
Geographic State + urban/rural Compare across state tiers (high-cost-state vs low-cost-state) + urban/rural
Loyalty tenure Months since signup Compare across new (<3mo) / established (3-24mo) / long-tenure (>24mo) cohorts

Each dimension produces a cohort report: cohort size, decision distribution, divergence vs. control cohort, statistical-significance flag, disparate-impact ratio.

The 4-band verdict

Band Disparate-impact ratio Action
Within tolerance 0.95 - 1.05 Document. Re-run quarterly.
Watchlist 0.85 - 0.95 OR 1.05 - 1.15 Document + add to monitoring. Investigate root cause.
Investigate 0.70 - 0.85 OR 1.15 - 1.30 Halt deployment of model change. Engage legal + ML ethics.
Remediate < 0.70 OR > 1.30 Stop the decision flow. Engage Trust + Legal + outside counsel. Incident Card.

Compliance posture

RetailTech-readiness scaffolding for FTC Section 5 disparate-impact analysis + NY S365A ATBP annual bias audit + CA CPPA ADMT bias-audit obligations + EU AI Act Art 10/15 (where applicable). The lab provides the methodology + reporting shape but does not by itself establish compliance with any framework. Per the standing public-language guardrail: readiness · evidence · posture · controls · scaffolding — never "FTC-non-discrimination-attested" without an external attestation.

Composes with

Repo Role
retail-decision-record-audit-stream Source events for cohort population
ftc-algorithmic-pricing-readiness-evidence-bundle Bundles cohort reports as section 03 evidence
retail-ai-incident-card-profile Triggered when cohort report verdict = "Remediate"
financial-applicant-bias-coverage-lab Sibling FinTech bias lab (credit applicant testing)

License

MIT — see LICENSE.

About

Bias Coverage Lab for RetailTech personalized-pricing / recommendation / loyalty disparate-impact testing. 6 cohort dimensions, 4-band verdict, aligned with FTC Section 5 + NY ATBP + CA CPPA ADMT + EU AI Act Art 10/15.

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