Software:Monthly active users

From HandWiki

Monthly active users (MAU) is one of the ways to measure the success rate of online social games, social networking services and, increasingly mobile apps.[1][2][3][4][5][6][7][8][9] Typically, metrics are measured by counting the number of unique users during a specific measurement period, such as within the previous 30 days.

See also

  • List of virtual communities with more than 100 million active users

References

  1. ↑ "The Facebook". http://joshuaopinion.com/2011/01/monthly-active-users-mau-definition-for-facebook/. 
  2. ↑ ""Internet Terms & Jargon: What is the definition of "Monthly Active Users" for a web app?"". http://www.quora.com/Internet-Terms-Jargon/What-is-the-definition-of-Monthly-Active-Users-for-a-web-app. 
  3. ↑ "Free Internet Dictionary by Farlex: MAU". http://acronyms.thefreedictionary.com/Monthly+Active+Users. 
  4. ↑ "Application Insights: How Exactly is MAU Calculated?". http://www.insidefacebook.com/2009/01/12/application-insights-how-exactly-is-mau-calculated/. 
  5. ↑ "Facebook Amends Its Monthly Active User Algorithm". https://thenextweb.com/socialmedia/2010/09/01/facebook-amends-its-monthly-active-user-algorithm/. 
  6. ↑ "Breaking: Facebook Changes Reporting to Monthly Active Users". http://allfacebook.com/breaking-facebook-changes-reporting-to-monthly-active-users_b1386. 
  7. ↑ "Facebook’s $5 Billion IPO, By The Numbers [CHARTS]". http://marketingland.com/charts-facebooks-5-billion-ipo-by-the-numbers-5090. 
  8. ↑ "How Facebook Calculates Active Users For Pages". http://allfacebook.com/active-users-pages_b40725. 
  9. ↑ "How to Measure Mobile App Retention". https://www.kumulos.com/2016/11/22/mau-vs-dau-measure-mobile-app-retention/. 





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