Abstract

The rapid evolution of enterprise software necessitates a structured and scalable approach to product strategy. This paper presents a comprehensive framework for structuring and scaling enterprise software products, integrating key elements such as business models, pricing strategies, sales motions, and product-led growth. By leveraging data-driven monetization techniques and go-to-market strategies, enterprises can optimize revenue, enhance customer adoption, and sustain competitive advantage. The proposed strategic playbook synthesizes existing research with industry best practices to provide actionable insights for enterprise software leaders seeking sustainable growth and market expansion.