Compare the Top Ad Server Software in Germany as of January 2026

What is Ad Server Software in Germany?

Ad server software is a platform that manages and delivers advertisements across various digital properties, such as websites, mobile apps, and other online channels. It allows advertisers and publishers to target specific audiences, optimize ad placement, and track campaign performance. Ad servers facilitate the automation of ad delivery, ensuring that the right ads reach the right users at the right time. These platforms also offer features like real-time bidding, reporting, and analytics to assess the effectiveness of campaigns and maximize revenue. By managing creative assets, user targeting, and performance metrics, ad server software streamlines the ad-serving process for both advertisers and publishers. Compare and read user reviews of the best Ad Server software in Germany currently available using the table below. This list is updated regularly.

  • 1
    AdSpirit AdServer

    AdSpirit AdServer

    AdSpirit GmbH

    The AdSpirit ad server offers everything the heart desires. In order to provide you with something of an impression of the expansive functions of the AdSpirit ad server, we have listed a small extract of its features here. With integrated video ads by AdSpirit, you are certain to gain the maximum attention of your target groups. Motion pictures are in and AdSpirit video ads allow easy and flexible use of this technology. You can create, optimize and evaluate video campaigns as usual with AdSpirit's convenient interface. To ensure that you reach the desired target group as accurately as possible and avoid wastage, AdSpirit offers you numerous options for optimizing your campaigns. With AdSpirit you are always up to date and always have an overview of all data. In contrast to many other systems, you don't have to create reports first and wait a long time for the result - with AdSpirit you click on your statistics and immediately receive all data live and complete.
  • 2
    mediasmart

    mediasmart

    mediasmart mobile (now part of Affle group)

    mediasmart is an omnichannel programmatic platform that empowers marketers to integrate the consumer journey across connected devices like mobile, CTV, and DOOH. By leveraging online and offline behavioural signals mediasmart helps to better target and personalize brand message to deliver a unified and impactful communication. Marketers have the ability to use the platform on self-serve, managed-serve, or by building their own solutions on top of its open APIs.
    Starting Price: mediasmart.io/pricing-plans
  • 3
    AdButler

    AdButler

    Sparklit Networks

    AdButler is a developer-ready ad server and retail media platform for web, apps, video/CTV, DOOH, and email newsletters. Launch direct-sold and retail media programs fast with a brandable self-serve portal, order/line-item workflows, precise targeting and pacing, and real-time reporting. Our global edge network delivers low-latency ads, and privacy is built-in (GDPR/CCPA). APIs, SDKs, webhooks, and server-to-server (S2S) options make integration straightforward, whether you’re a publisher, retailer, marketplace, or SaaS platform. VAST/VPAID video is supported; email is first-class. Backed by 25+ years in ad tech and trusted by 10,000+ customers. Pricing starts at $179/month for 1M requests. Start a free trial or book a demo.
    Starting Price: Starts at $179/month
  • 4
    AdsHelper

    AdsHelper

    AdsHelper

    We are a team with diverse skill sets but together we build a strong base. Although there was once a hard time for us, we still strive and were able to make ourselves featured in Web Summit 2017 and that was our proudest moment. Not only that we made it to Web Summit 2017, our product impressed the audience and got recognized over there. So, if you wonder what product of ours had impressed the audience in Web Summit 2017, here it is, AdsHelper. AdsHelper is the simplest online advertising platform that simplifies every online advertising settings. It does not require designing skills nor coding skills. With more than 100 templates, which are ready to be used, all users need to do is just drag n'​ drop. And yes! We are currently offering free unlimited access to all users.
    Starting Price: $380 per year
  • 5
    Income Access

    Income Access

    Income Access

    Income Access provides marketing technology and a full suite of digital marketing services to the iGaming, lottery, crypto and forex industries. Our mission is to help companies and affiliates in these and other industries build long-term, profitable, and sustainable business relationships. Since 2002, Income Access has partnered with over 300 brands and connected with over 25,000 key affiliates and publishers. We use our own proprietary affiliate marketing software solution and offer in-house digital marketing services in order to help our partners achieve growth in their customer acquisition, gain better exposure for their brand, and maximise revenues. At Income Access, we are a software company, marketing agency, and affiliate network all rolled into one. Contact one of our industry experts today to learn more!
  • 6
    PubWise

    PubWise

    PubWise

    Publishers of all sizes use PubWise to easily deploy & optimize a full range of modern programmatic technologies. PubWise takes the guesswork out of header bidding, programmatic demand, Google AdX, and digital reporting. PubWise's unique capabilities allows each publisher the freedom to work with only the technology and tools they need and control user experience. PubWise is the only Prebid.js management service offering Smart Path Optimization Technology (SPOT) which uses ML to deliver an optimized ad configuration matched to user segments and tailored demand inclusion that improves net revenue and latency. PubWise is committed to protecting publisher value and data with clear auction dynamics, transparent fees, and direct sales. Networks and large publishers use PubWise to centrally manage the programmatic technology of their own & customer sites. White labeling, rev share functionality, demand analytics and more take the pain out of managing these technologies at scale.
  • 7
    EXADS

    EXADS

    EXADS

    EXADS is a powerful white label ad server that is used and trusted by ad networks, publishers and advertisers and can be customized to meet all your requirements. Whether it is for desktop, mobile or tablet, our extensive range of high-performing ad formats has you covered. You will have access to the full suite of features from the Get-go! EXADS offers Full Management & Statistics API, Real-time Analytics & Customisable Dashboards, Performance Management & Metrics, Advanced Tools for Managing Finances, Custom Ad Formats through API, Advanced targeting options, retargeting and frequency capping, and much more. Our ad server is also available as a Demand Side Platform or Supply Side Platform (SSP). Publishers and advertisers can easily create and manage campaigns using the intuitive interface that was designed with the end user in mind.
  • 8
    AdTarget Ad Server
    AdTarget Ad Server is a powerful tool for running online advertising across all digital platforms and formats such as video, display, native, push, pops. AdTarget is a comprehensive ad serving platform designed to help businesses and marketers run and manage online advertising campaigns across various channels. Offering support for all major ad formats, including video, display, native, and push ads, AdTarget simplifies the process of ad delivery, targeting, and reporting. With advanced targeting options, including regional targeting, retargeting, and audience segmentation, businesses can enhance their ad campaigns' reach and efficiency. The platform also provides real-time analytics, seamless integration with martech tools, and full API access, allowing businesses to optimize campaigns and maximize ROI with ease.
    Starting Price: $199/month
  • 9
    Bannerflow

    Bannerflow

    Bannerflow

    Founded in 2010, Bannerflow is a Creative Management Platform (CMP) that enables in-house marketing teams to take control of their display advertising. Bannerflow is a software solution that empowers teams to design, scale, publish, analyze, personalize, and optimize display campaigns. The Bannerflow CMP allows brands to manage the entire campaign lifecycle, improving workflows across languages, formats, and markets – with full transparency over cost and performance. Headquartered in Stockholm, Sweden, Bannerflow is one of Europe’s fastest-growing tech companies. Recognized by the Deloitte Tech 50 and Financial Times FT1000 since 2016, Bannerflow was also recently awarded Mäster Di Gasell status. Trusted by leading brands including Lonely Planet, Three, and Shutterstock, Bannerflow continues to invest in innovative ways to help customers succeed in digital marketing.
  • 10
    AVID Ad Server

    AVID Ad Server

    AVID Ad Server

    Flexible month-to-month scaling options allow you to run as little or as many impressions as your company needs, from thousands to billions of impressions. With AVID's built in templates, create visually stunning native ad units that are optimized for the highest click through rates. Take advantage of each impression by showing multiple ads within the same banner. Make faster, better-informed decisions. Quickly pinpoint where you're wasting ad spend for each traffic source, ad, ad group, country, or any other metric, combined or independently. Increase brand awareness and boost your reputation with the help of white labeling. Customize every element of the AVID Ad Server user interface, from your ad serving domain to the logo throughout the platform to build your reputation as a reliable and growing brand. Get the most out of the visitors on your site by displaying beautiful non-intrusive ads.
    Starting Price: $99 per month
  • 11
    JW Player
    JWP is a video platform boasting 40,000 broadcasters, publishers, and other video-driven brands whose business relies on video as users. JWP provides these companies with a way to accelerate and scale their video strategy and is a video platform that can be used to stream video, engage audiences on any screen, and monetize content. Founded in 2004, the vendor states JWP customers generate 8 billion video impressions/month and 5 billion minutes of video watched/month. JWP is headquartered in New York, New York with offices in London, England, and Eindhoven, Netherlands.
  • 12
    Topsort

    Topsort

    Topsort

    Topsort is the #1 leading ad infrastructure that monetizes marketplaces, retailers, super apps with fast, easy-to-use, and modular technology. Auction tools and Infrastructure APIs help brands and marketplaces quickly gain feature parity to Meta and Amazon level Machine Learning in just 1 Click.
  • 13
    SAS 360 Match

    SAS 360 Match

    SAS Institute

    SAS 360 Match is an online publishing solution that gives you control of the online advertising process and enables you to deliver advertising content that is more relevant to your customers. The product supports content on multiple platforms, including mobile and video output devices. In addition, SAS 360 Match provides sales order management, simulation-based forecasting, ad serving, and business intelligence capabilities to help you make better-informed decisions faster across the entire business. You can use SAS 360 Match to manage sales orders, simulate and forecast inventory levels, optimize pricing and target ad delivery, provide billing and invoicing reports, and visualize and analyze ad delivery details. Publishers and broadcasters can use SAS 360 Match to connect online content providers who sell ad space on their digital properties to advertisers who are interested in their website’s visitors.
  • 14
    UpRival

    UpRival

    UpRival

    Finally, a performance focused ad server. UpRival at the core is an Ad Server built specifically for Media Buyers and Ad Networks. No matter what you sell, our ad templates are designed to give users the best ad experience, your developers an easy life, and you a warm sense of satisfaction. They just work. Our ad templates help your branding, performance, and style. Customize your client-facing ad server with UpRival, serving up a user interface that fits your brand perfectly. We make it easy to increase your brand awareness and boost your reputation with just a few clicks of a button. With UpRival, you can easily manage and deliver your campaigns across multiple websites, and even use your own custom domains.
    Starting Price: $399 per month
  • 15
    SpotX

    SpotX

    SpotX

    The Video Advertising Platform that Unifies TV, OTT, and Digital Video. Built for optimal efficiency in the complex video ad landscape, SpotX’s complete video ad serving platform empowers publishers to simplify workflows while maximizing yield. Streamline all demand and maximize revenue in a single, unified platform. Automate sales of video inventory with solutions that guarantee total transparency and brand integrity across all screens. Activate unique first- and third-party audience data in a secure environment to increase the value of your inventory. Activate SpotX’s Customer Success Team to tailor your video strategy to deliver on your unique KPIs. Tap into SpotX buy-side relationships and optimize your inventory offerings for maximum fill and yield. Access premium supply through SpotX Managed Services Team or programmatic DSP partners and buy with confidence while leveraging insights and guidance from our hands-on Account Team.
  • 16
    Microsoft Monetize
    Microsoft Monetize is a strategic selling platform that provides holistic inventory management controls and differentiated buyer demand to enable you to unlock the full value of your inventory. Holistic inventory and demand channel management across all transaction types, channels, and formats. Comprehensive analytics and data solutions to maximize the value of your inventory. Differentiated demand and scale stemming from a dual-sided focus on buyer and seller solutions. Grow your business with an enterprise supply-side platform that offers cross-channel monetization, scaled demand, and powerful insights. Own your entire ad sales business, from decisioning to delivery, with an open and transparent ad-serving solution.
  • 17
    Setupad

    Setupad

    Setupad

    Setupad works with over 500 publishers to boost ad revenue through advanced programmatic advertising solutions. By leveraging Prebid technology and offering access to premium demand sources, Setupad provides publishers with the right technology and tools to combine all their demand sources, maintain transparency, and optimize performance. Whether through managed services or self-serve options, Setupad ensures publishers have the flexibility and control they need for successful website monetization.
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