Best Conversion Rate Optimization Tools
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Compare the Top Conversion Rate Optimization Tools as of January 2026
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What are Conversion Rate Optimization Tools?
Conversion rate optimization (CRO) tools help businesses analyze user behavior and run experiments to increase the percentage of visitors who take desired actions, such as making a purchase or signing up for a service. These tools offer features like A/B testing, multivariate testing, heatmaps, funnel analysis, and user behavior tracking to identify friction points in the customer journey. Many CRO platforms integrate with analytics, CRM, and marketing automation software to provide a complete view of performance and customer interactions. They often include personalization capabilities to tailor experiences for different audience segments. By leveraging CRO tools, organizations can improve ROI, enhance user experience, and maximize the value of their website or app traffic. Compare and read user reviews of the best Conversion Rate Optimization tools currently available using the table below. This list is updated regularly.
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1
Ochatbot
Ometrics
Ochatbot’s leading AI chatbot features are designed for ecommerce platforms for Shopify chatbots, BigCommerce chatbots, WooCommerce chatbots and Magento chatbots as well as B2B sales and support chatbot. Lift revenues from 20% to 40% when the shopper engages with Ochatbot and reduce support tickets from 25% to 45%. No code, auto install AI platform. Our Pro and Enterprise plans include an eCommerce Guarantee. Ochatbot engages customers overcoming sales obstacles, providing product recommendations, upselling and cross-selling, abandoned cart, and answering support questions including order tracking. The AI chatbot communicates through NLP textual conversations becoming smarter over time about your products and services. The AI chatbot determines the customers AI Happiness Sentiment, Customer Reaction data along with marketing and sales insights. Ochatbot also comes with 9 conversion optimization tools such as 80+ Leadbots, Offer Sliders, Popups, live chat and more.Starting Price: Free -
2
Zoho CRM
Zoho
Zoho CRM delivers a basic and clean interface layout that has a variety of unique features that drive to help lead conversion rates. With an intuitive dashboard, the CRM can run 'macros' to streamline how a lead is contacted and tracked through the process of a sales. Administrators can monitor missed opportunities and best performing agent users, and also make business-impacting decisions using the sales report function.Starting Price: $14.00/month/user -
3
Constant Contact
Constant Contact
We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results. - Grow your audience Build your list fast with landing pages, social media lead ads, and more. - Deepen customer relationships Create professional emails, segment your list and automate your messages to drive more engagement and sales for your business. - Simplify your social media Create and manage social posts and ads to generate awareness, drive leads and promote growth, all from one place. - Sync with the apps you're already using Connect with digital tools you're already using to grow your business and sell more online, faster.Starting Price: $12 per month -
4
Brevo
Brevo
Say hello to Brevo (formerly Sendinblue) — the platform that helps you build customer relationships across Email, SMS, Chat, and more. The complete toolkit to turn one-time browsers into long-term customers. Connect with contacts directly in their inbox with beautifully designed email campaigns. Send targeted messages that land straight in your customers' pockets. Brevo empowers businesses to build and grow relationships through marketing automation, email campaigns, transactional emails and SMS messages. What makes us different? Brevo is powered by our world-class customer happiness team and we offer pricing plans guaranteed to make you smile. Our platform combines a robust suite of services within a single, user-friendly solution. Happy Sending!Starting Price: €25 per month -
5
Landbot.io
Landbot
Landbot.io is a no-code chatbot platform that empowers businesses to build frictionless conversational experiences from end-to-end. Turning conversations into profitable outcomes, Landbot helps Marketing, Operations, and Customer Service teams triple their efficiency and cut operating costs by 30% or more. Whether it's for WhatsApp, Web, or Messenger, anyone can create automated chatbot flows to better engage customers and increase conversion rates. Landbot is also leveraging recent advancements in AI and ChatGPT to help make the chatbot building experience even more accessible, combining the no-code capabilities of Landbot with other Large Language Models.Starting Price: $45 per month -
6
Shoplazza
Shoplazza
Shoplazza is a SaaS eCommerce platform to empower your online business and grow your brand. Introducing Shoplazza: · Build a Fast, Secure Website: Shoplazza provides 30+ free themes for merchants to create their stores by simply dragging and dropping with no code required. Merchants can also migrate their stores to Shoplazza from Amazon and any other platforms. · Market Your Business for Maximum Revenue: create SEO, social media marketing, email marketing to drive conversion and build sustainable customer relationships. · Ensure the Safety of Google Ads Account: Store Pre-check helps GMC account avoid being suspended and improves the efficiency of store management. · Get Lower Cart Abandonment Rate with High-Efficiency Recall: Recover more customers and increase conversion rates with Shoplazza remarketing tools. · Analyze Data with an Intuitive Interface: tracking the data source of the order, including traffic, platform, URL and so on, to optimize your sales funnel.Starting Price: $28 per month -
7
Service Objects Lead Validation
Service Objects
Think your contact records are accurate? Think again. According to SiriusDecisions, 25% of all contact records contain critical errors. With simple validation, you can easily reach those contacts. Our Lead Validation – US is a real-time API that consolidates expertise in validating contact details like business names, emails, addresses, phones, and devices into a robust solution. It corrects and augments contact records while providing a lead quality score from 0 to 100. Lead Validation – US seamlessly integrates into your CRM and Marketing platforms. This integration delivers crucial insights directly within the applications your sales and marketing teams use. Our service cross-validates five essential lead quality components: name, street address, phone number, email address, and IP address. Using 130+ data points, our lead scoring software assigns a validation score from 1 to 100, enabling companies to identify and validate.Starting Price: $299/month -
8
Convert Experiences
Convert.com
Convert Experiences is the A/B testing platform that delivers enterprise-grade experimentation without the enterprise baggage. For over 15 years, Convert has helped growth marketers, e-commerce teams, and agencies run reliable, flicker-free experiments that scale with their business. From classic A/B and multivariate testing to split URL and personalization campaigns, Convert makes experimentation fast, accurate, and frustration-free. With 90+ integrations (Shopify, GA4, WordPress, WooCommerce, Segment, and more), Convert adapts to modern stacks and supports both marketers and developers. Our Visual Editor lets teams launch experiments without waiting on developers, while advanced targeting and revenue tracking ensure clean, trustworthy insights. Privacy is at our core: Convert is GDPR compliant, HIPAA/CCPA-ready, and never resells data. Pricing is transparent, predictable, and fair. And when you need help, you’ll find it fast: real human support.Starting Price: $399.00 per month -
9
Boost Commerce
Boost Commerce
Boost Product Filter and Search App for Shopify enables shoppers to find their desired products in milliseconds. We are proud to leverage the product filter and site search for thousands of businesses across all kinds of industries. Visit our Showcase for more. Boost Product Filter & Search app uses advanced features for collection filtering, search bar optimization, merchandising, and behavior analytics to upgrade the default filter and site search for Shopify merchants and help them sell more. Equip your stores with unlimited filter trees, stunning "Refine by" options, diverse display settings and more. Empower your search bar with Full-text Search, Synonyms, Spellcheck, Stop-words and other stunning functions. Data-driven insights about your customers' shopping behaviors through critical reports. Optimize conversion rates by setting up strategic triggers to promote the right products to the right customers.Starting Price: $19/month -
10
Apdex
Apdex
Improve your users' satisfaction. Gain insights into your website's availability and performance to increase conversion rate and income. Uptime, Performance and SSL monitoring, all combined in one UI. Downtime happens, be the first to know. Track availability of your website, server or API to get instant notifications of downtime. Focus on what matters to your users. Constantly measure the user experience metrics of your Website with Lighthouse tool to improve customers' satisfaction. Do not miss downtime or degradation of response time by receiving notifications to your favorite channels. Increase users' confidence by sharing your uptime statistics. Track what's important, create public status pages with your Website or API availability information. Monitor core web vitals as well as other core lighthouse metrics. Get hints to provide best experience to your customers. Do not miss chance to improve.Starting Price: $5 per month -
11
RetargetKit
RetargetKit
Track your clicks and conversion rates, collect your leads, creating web pages for your affiliate products all-in-one platform within a few clicks without needing to code. You will increase conversion rates with A/B testing and get a sense of what’s working for other affiliates in your niche by viewing their stats. Trusted by many brands, online marketers and agencies who use optimized branded links for inbound marketing and experiencing better result and conversions. RetargetKit is an all-in-one marketing software that will help you to grow website traffic, verify leads, sales, and build a strong connection to your Instagram and Tiktok audiences. With it, drastically grow your CTR using embedded video and audio in call-to-action and get connected to 1000+ 3rd party services by Custom Widget. Use RetargetKit for collecting verified leads using social signup that completely supports GDPR and cookie consent. Sync your existing leads to your CRM, autoresponder using Zapier or Webhook.Starting Price: $7 per month -
12
Fulcrum
Fulcrum
Make better decisions on how to interact with your customers by collecting user behavior data in real-time to provide your customers with relevant messaging and recommendations. With Fulcrum, you can create in-the-moment experiences that accelerate customer engagement, improve brand loyalty and increase conversion rates. Fulcrum provides solutions for digital agencies, marketing teams, sales departments, and more. Using Fulcrum makes it easy to segment customers and deliver personalized experiences across all your marketing channels, like providing content recommendations for your customers that connect them to your brand and retain their loyalty. Fulcrum can personalize a campaign experience in real-time to create a more relevant experience and increase conversions via an automated workflow. Fulcrum uses AI to identify and respond in real-time to known and anonymous customers to advance engagement and increase conversion.Starting Price: $5,000 per month -
13
Azure AI Personalizer
Microsoft
Boost conversion and engagement, and add real-time relevance to product recommendations, with reinforcement learning–based capabilities available only through Azure. Select hero content, optimize layouts, and personalize offers with two API calls. Use AI Personalizer, part of Azure AI Services, as a standalone personalization solution or to complement existing ranking engines, with no machine learning expertise required. Give customers relevant experiences that improve over time based on their behavior. Improve click-through on home pages, create personalized channels, or optimize coupon offers and terms. Let AI discover what maximizes results to stay on top of changing trends. Unlike recommendation engines that offer a few options from a large catalog, AI Personalizer presents the single best outcome for a user every time they interact with your app. Embed AI Personalizer by adding two lines of code. Easily inspect the accuracy of predictions and optimize as needed.Starting Price: $1 per 1,000 transactions -
14
Air360
Air360
Air360 is a privacy-first digital experience analytics for CRO. Air360 will guide you to understand the user behavior on your website and reveals hidden behavior. We focus on having a easy to use analytics tools that gets actionable insights to optimize your website and boost your conversion rate fast. CRO is going to be quick and easy with Air360 * Automatically track user interactions, errors, and purchases—no coding or tags needed. * Segment user behavior for insightful analysis. * Investigate user pathways and buying trends to pinpoint obstacles and page-level friction. * Boost personalization, testing, and design with easy integrations to accelerate CRO. *CRO experts will help you along the way Air360 is also a cookieless tracking solution enabling you to become privacy focused than ever. -
15
LiveSession
LiveSession
LiveSession helps you analyze users’ behavior, improve UX, find bugs, and increase conversion rates using session replays, and event-based product analytics. Visualization of your website’s hottest sections will enable you to increase the number of actions. Console logs will let you get rid of errors that lead to user’s irritation and, in the end - lower your conversion rates. Send product-specific events via our Javascript API to better reflect the user's experience. Enrich user sessions to build a single source of truth. Organizing visitors' paths into funnels, you will be able to analyze your customers' journeys to purchase.Starting Price: $49 per month -
16
Roistat
Roistat
Smart Marketing Analytics System. Access & visualize the insights you need to drive your online sales. Make more informed decisions based on ROI. With Roistat, save your money and increase your sales. You deserve to know the true cost of your marketing. Increase your campaign effectiveness, optimize your budget, and acquire paying customers. Analyze the real value of your marketing performance, stop wasting money & invest wisely. Track sales, drive growth, and increase online purchases. Manage your business by knowing and managing your key performance indicators. Roistat ensures that your data is as secure as possible. Our service is spread across multiple servers around the world to provide greater reliability, and to guarantee data integrity under any circumstances. During the design and development process, we invested a great deal of time and resources into creating a fail-proof and secure system.Starting Price: $239 per month -
17
Trustmary
Trustmary
Trustmary helps you to measure NPS and collect feedback, convert feedback into authentic reviews and testimonials (including video), show social proof on the website and measure how they improve your conversions. Fully automated. The primary value comes from a continuous flow of authentic and effective customer-generated content from the feedback stream and easy ways to show them on the website resulting higher conversion rates. Convert more sales with customer feedback. Trustmary offers you a unique survey system which helps you get insights from your customers, while also refining the feedback to social proof. A lot of companies have a lot of happy customers, but are unable to communicate it in a credible way. Trustmary helps companies find the hidden social proof companies have in their customer base and website users. Use the user-generated content you get with Trustmary to drive traffic more effectively to your website.Starting Price: $370 per month -
18
Fullstory
Fullstory
Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data. -
19
2Checkout
Verifone
The 2Checkout Monetization Platform is comprehensive and flexible, so you can quickly pursue new market opportunities and deliver exceptional user experiences. The all-in-one monetization platform that maximizes your revenues and makes global digital sales easier. We enable merchants to accept mobile and online payments from buyers worldwide. Our payment processing is seamless, safe, reliable, no matter where you are on the map. This is the all-in-one monetization package that helps global businesses grow digital commerce revenue streams. Get in front of new customers worldwide via our niche affiliates from across the globe, and use our channel manager solution to multiply your global distribution network online. Reach out through the channels where your customers are buying.Starting Price: 4.5% + $0.45 per sale -
20
GoKwik
GoKwik
Increase profitability for your ecommerce or D2C business with higher conversions, reduced acquisition costs and increased delivery rates. RTO makes up for more than 30% of e‑commerce orders and every RTO constitutes a loss of INR 100-150 per order. Get 100% RTO protection with GoKwik’s AI powered RTO product suite and reduce RTO by 30% using ML models, real time analytics and dynamic CoD. Improve delivery rates by 20% with automated address correction, intelligent order confirmation, communication optimizer and other timely interventions. The e-commerce conversion funnel has multiple drop off points, especially at checkout which needs to be optimized. Provide a frictionless experience to the user with a mobile first design, auto-filled addresses and personalization to get 20% higher conversion rates. -
21
WorkMagic
WorkMagic
WorkMagic helps omnichannel brands measure the true impact of their marketing by combining incrementality testing, multi-touch attribution, and MMM into one unified platform. Its automated geo-based incrementality tests reveal what spend actually drives incremental sales across DTC, Amazon, retail, and wholesale. Instead of relying on guesswork or over-attribution from ad platforms, WorkMagic calibrates attribution models using real experimental results for maximum accuracy. Brands get a clearer view of performance, smarter budget allocation, and higher iROAS. Onboarding takes minutes, thanks to seamless integrations with Shopify, marketing channels, and marketplaces. With WorkMagic, teams finally understand what truly works—and what doesn’t—and can scale efficiently with confidence. -
22
SMOC.AI
SMOC.AI
SMOC.AI helps B2C to increase growth and loyalty by automatic and personalized chat flows in all touch points of the customer journey. Chat-based landing pages are proven to convert up to 3-4x better, than traditional ones. Our platform lets you quickly and easily set up your own effective pages like these, using our Conversation flows. Learn what your audience responds to in your Conversation flows, and use this knowledge to improve all of your marketing and sales efforts, using our powerful analytics tool. Collect, segment, and take action on high-quality 1st party data, and use it to drive more conversions and higher engagement. Develop impactful customer journeys and seamless SMOC flows for genuine engagement. This allows you to deliver the best of your offerings to leads, customers, and ambassadors with ease.
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