Best Conversion Rate Optimization Tools
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Compare the Top Conversion Rate Optimization Tools as of January 2026
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What are Conversion Rate Optimization Tools?
Conversion rate optimization (CRO) tools help businesses analyze user behavior and run experiments to increase the percentage of visitors who take desired actions, such as making a purchase or signing up for a service. These tools offer features like A/B testing, multivariate testing, heatmaps, funnel analysis, and user behavior tracking to identify friction points in the customer journey. Many CRO platforms integrate with analytics, CRM, and marketing automation software to provide a complete view of performance and customer interactions. They often include personalization capabilities to tailor experiences for different audience segments. By leveraging CRO tools, organizations can improve ROI, enhance user experience, and maximize the value of their website or app traffic. Compare and read user reviews of the best Conversion Rate Optimization tools currently available using the table below. This list is updated regularly.
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1
Ochatbot
Ometrics
Ochatbot’s leading AI chatbot features are designed for ecommerce platforms for Shopify chatbots, BigCommerce chatbots, WooCommerce chatbots and Magento chatbots as well as B2B sales and support chatbot. Lift revenues from 20% to 40% when the shopper engages with Ochatbot and reduce support tickets from 25% to 45%. No code, auto install AI platform. Our Pro and Enterprise plans include an eCommerce Guarantee. Ochatbot engages customers overcoming sales obstacles, providing product recommendations, upselling and cross-selling, abandoned cart, and answering support questions including order tracking. The AI chatbot communicates through NLP textual conversations becoming smarter over time about your products and services. The AI chatbot determines the customers AI Happiness Sentiment, Customer Reaction data along with marketing and sales insights. Ochatbot also comes with 9 conversion optimization tools such as 80+ Leadbots, Offer Sliders, Popups, live chat and more.Starting Price: Free -
2
Mailchimp
Intuit Mailchimp
Mailchimp is a marketing automation platform boasting 11 million users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while fitting into their existing workflows. Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. In 2021 Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, the company has released 100+ new features to help its customers.Starting Price: $9.99 per month -
3
Hotjar
Hotjar
Understand how users are really experiencing your site without drowning in numbers. Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will. Track Customer Satisfaction (CSAT), Net Promoter Score (NPS®) & the Voice Of Customer (VOC). Eliminate guesswork by watching Session Recordings and see how people are really using your product. Empathize with your users and see where they get stuck. Look at user behavior and ask the right questions at the right time. Hotjar works out of the box on most popular platforms. Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire. See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site.Starting Price: $99 per month -
4
Shoplazza
Shoplazza
Shoplazza is a SaaS eCommerce platform to empower your online business and grow your brand. Introducing Shoplazza: · Build a Fast, Secure Website: Shoplazza provides 30+ free themes for merchants to create their stores by simply dragging and dropping with no code required. Merchants can also migrate their stores to Shoplazza from Amazon and any other platforms. · Market Your Business for Maximum Revenue: create SEO, social media marketing, email marketing to drive conversion and build sustainable customer relationships. · Ensure the Safety of Google Ads Account: Store Pre-check helps GMC account avoid being suspended and improves the efficiency of store management. · Get Lower Cart Abandonment Rate with High-Efficiency Recall: Recover more customers and increase conversion rates with Shoplazza remarketing tools. · Analyze Data with an Intuitive Interface: tracking the data source of the order, including traffic, platform, URL and so on, to optimize your sales funnel.Starting Price: $28 per month -
5
WiserNotify
WiserNotify
Every day your website is visited by hundreds of people, and yet only a few take action on what you are offering. No matter how much technology transforms, we still need social proof to be assured. With Wiser Notify , we came up with a quick and easy solution to help your website visitors build trust in what you offer. With a mission to create sales-boosting effective marketing solutions for successful e-commerce businesses, Wiser Notify turns consumer psychology into digital solutions. Offering social proof & FOMO marketing solutions that will help you catch the attention of potential customers, Wiser Notify assists you in thriving sales and builds better credibility. Generate trust and gain popularity by showing recent actions like sales, sign-ups and subscriptions on your site.Starting Price: $10 per month -
6
Shogun
Shogun
Build, measure, and optimize your eCommerce website. Build and optimize your pages with Shogun, the most powerful page building platform for eCommerce teams and agencies. Powerful visual editor loved by marketers and designers alike to design landing pages, blog pages, and product pages. Easily identify your top performing and worst performing pages. Monitor key metrics like sales, add to carts, bounce rate, sessions, and form submits. Easily build different variants of the same page then run AB tests to see which variant produces a higher conversion rate. See which variant performs higher for key metrics like sales, add to carts, bounce rate, sessions, and form submits. Track key metrics across all your pages in Shogun: User sessions, Add to Carts, Bounce Rate, Device Breakdowns, and more. -
7
Convert Experiences
Convert.com
Convert Experiences is the A/B testing platform that delivers enterprise-grade experimentation without the enterprise baggage. For over 15 years, Convert has helped growth marketers, e-commerce teams, and agencies run reliable, flicker-free experiments that scale with their business. From classic A/B and multivariate testing to split URL and personalization campaigns, Convert makes experimentation fast, accurate, and frustration-free. With 90+ integrations (Shopify, GA4, WordPress, WooCommerce, Segment, and more), Convert adapts to modern stacks and supports both marketers and developers. Our Visual Editor lets teams launch experiments without waiting on developers, while advanced targeting and revenue tracking ensure clean, trustworthy insights. Privacy is at our core: Convert is GDPR compliant, HIPAA/CCPA-ready, and never resells data. Pricing is transparent, predictable, and fair. And when you need help, you’ll find it fast: real human support.Starting Price: $399.00 per month -
8
Frankie
Frankie AI
With Frankie, the Shopify app, you can use it to boost conversion rates and grow sales with personalized recommendations. Increase conversion rates + revenue: Built specifically for Shopify & Shopify Plus Retailers looking to increase conversion rates + boost sales, Frankie utilises the latest Visual AI to deliver highly relevant, personalized recommendations to every shopper at each stage of the buyer journey. Think of Frankie as a highly-skilled, knowledgeable shop assistant, who understands each customer, what they're looking for, & gives them the best, most relevant suggestions. Frankie gets the best results by immediately engaging with each customer & showcasing the products that best match their personal tastes & shopping intent.Starting Price: $10 / mo -
9
Boost Commerce
Boost Commerce
Boost Product Filter and Search App for Shopify enables shoppers to find their desired products in milliseconds. We are proud to leverage the product filter and site search for thousands of businesses across all kinds of industries. Visit our Showcase for more. Boost Product Filter & Search app uses advanced features for collection filtering, search bar optimization, merchandising, and behavior analytics to upgrade the default filter and site search for Shopify merchants and help them sell more. Equip your stores with unlimited filter trees, stunning "Refine by" options, diverse display settings and more. Empower your search bar with Full-text Search, Synonyms, Spellcheck, Stop-words and other stunning functions. Data-driven insights about your customers' shopping behaviors through critical reports. Optimize conversion rates by setting up strategic triggers to promote the right products to the right customers.Starting Price: $19/month -
10
Swiftype
Swiftype
Swiftype Site Search offers businesses and their audience a flexible and fast site search experience. With Swiftype Site Search, businesses can add a search feature to their website to help customers, readers and followers find highly relevant results. The solution can be adapted to a business' specific needs--whether it's an online store looking to increase conversion rates or an online publication seeking to boost engagement.Starting Price: $299.00/month -
11
Picreel
ProProfs
Picreel is an advanced and easy-to-use popup builder that helps businesses convert website visitors into customers. Its advanced targeting and segmentation capabilities allow users to create custom popups, including exit and mobile popups, using the intuitive drag-and-drop popup builder. Picreel is a powerful lead generation tool that aids businesses in getting quality leads through creative popups and achieving maximum results using A/B testing. By capturing visitors' attention and driving them towards specific actions, businesses can boost their website's conversion rate and increase sales.Starting Price: $9.99/month -
12
Crazy Egg
Crazy Egg
Make your website better. Instantly. Understand the customer journey with Snapshots, Heatmaps and Recordings. Use our visual reports and individual session recordings to get to know your website visitors - where they're coming from, where they're navigating to, and where they're getting stuck - so you can make design changes with confidence. Make data-backed decisions that will impact your bottom line over time. With Crazy Egg A/B Testing, know with certainty you picked the correct content placement, color, image, or copy, so you can turn more visitors into customers. Create or modify content without the need for a developer! Our editing tools allow you to change the styles of elements like colors and fonts, or even hide them. Once you're ready, you can publish changes directly to your website. We’re here to help you improve what's working on your website, fix what isn't, and test new ideas.Starting Price: $24 per month -
13
ReferralCandy
ReferralCandy.com
Grow your sales through word-of-mouth marketing! Reward your customers for referrals and watch the sales and shares roll in. ReferralCandy connects instantly with popular ecommerce platforms (Shopify, WooCommerce, BigCommerce, Magento) or choose custom API and advanced integrations. ReferralCandy also integrates with other marketing tools such as AdRoll, Mailchimp, Google Analytics, ReCharge, Fomo or Chargebee and many others.Starting Price: $49/month + commission on referral sales -
14
Socital
Market Analytics Technology Ltd
Convert anonymous visitors to paying customers with personalized onsite campaigns and exit-intent popups. Reduce cart abandonment with smart recommendations. Multiple exit-intent popups. Welcome Popups with 18 targeting rules. Cart abandonment solutions. Seasonal campaigns on-site without coding. CTAs with Facebook, Linkedin, Google & Twitter buttons. Multiple campaign templates. Personalized recommendations with 18% average conversion. Sign-up for free now!Starting Price: $26.00 per month -
15
Upfunnel
Upfunnel
Influence Your Visitor’s Decision Making With Social Proof. The proof is in the pudding. Attract new customers by showing them positive actions others are taking on your website. Seeing is believing. That’s why we show your visitors when others visit your page, opt-in to your email list, buy your products, and more. This social proof makes you shine. Upfunnel’s smart triggers use forward-thinking AI. That means you always display the right campaign to the right person at the right time. Make your best prospects your focal point. Use custom targeting to place a laser-like focus on the leads that generate the most revenue. Each notification helps you meet your business goals. Skyrocket trust, swell conversions and snowball revenue with our expertly designed notifications. Like calling the shots yourself? Customize the look of your campaign to match your brand’s style. Remove Upfunnel branding. Add your own logo, images, and colors.Starting Price: $49 per month -
16
Elevar
Elevar
Elevar empowers Shopify brands using Google Analytics & Google Tag Manager to scale faster. How? With a trustworthy data layer, visual analytics, tag error monitoring, and now server side tagging with Facebook Conversion API. Before you can analyze and optimize, you need a solid data foundation in place. Elevar turns complex implementations – like a data layer or FB Conversion API setup – into simple 1-click implementations. Stuck viewing the same basic reports in Google Analytics, but yearning for more meaningful insights to improve your conversion rate? Our Chrome Extension allows non-technical users to point-and-click their way to add custom user behavior event tracking. You can then analyze this data in Elevar or Google Analytics. Need your marketing pixels (aka tags) to just “work” with proper attribution? Broken or inaccurate conversion data is expensive.Starting Price: $50 per month -
17
LimeSpot
LimeSpot
Get maximum impact from your online store's real estate. LimeSpot AI understands both your products AND your customers. Our platform combines full catalog data with cross-web consumer buying behaviors to deliver real-time personalized recommendations to each and every customer. Show customers the right products at the right time. Personalize every step of the journey. Different recommendation types for different needs. Maximize value by personalized marketing emails. Platform tools such as A/B/n testing. Integrate with some big names like Shopify, Shopify Plus, BigCommerce, WooCommerce, and more. LimeSpot understands your customer intent and purchasing behavior by tracking their journey across different digital touchpoints. LimeSpot Personalizer is the most advanced product recommendation app giving you full control to completely customize how, when and what recommendations show.Starting Price: $10 / mo -
18
Recomatic
Wordsense
People that buy online are impatient and you constantly lose sales as a result. Use Recomatic to display smart Related Products and get those sales back. No time to set it up? No problem! We take care of everything for you! One of your most important jobs as an online merchant is to make sure that your customers find your products as quickly as possible. Your navigation menu and search bar are not enough, because your customers often don’t know exactly what they’re looking for; instead, they start browsing, and if nothing catches their attention, they get frustrated and leave without buying anything. Recomatic related products helps you avoid that. Our recommendation module smoothens your browsing experience by showing your visitors related products that they’ll be interested in on product and cart pages. This allows them to easily jump from one product to another and find what they are looking for in less time, making them a lot more likely to buy.Starting Price: $69 per month -
19
Visitorkit
Khabin LLC
Track, test and optimize your online marketing. Visitorkit shows you where your conversions are coming from so that you can spend more time on marketing that works, and stop wasting money on poorly converting traffic. Visitorkit is an analytics and conversion platform that identifies the source of every signup and sale, whether it's from a marketing campaign or any other channel. Easily integrates with any site. Visitorkit is an analytics and conversion platform that identifies the source of every signup and sale, whether it's from a marketing campaign or any other channel. Easily integrates with any site. Visitorkit shows you where your conversions are coming from so that you can spend more time on marketing that works, and stop wasting money on poorly converting traffic. Visitorkit easily integrates with all content management and software tools, such as Wordpress, Ghost, Squarespace, Next.js, Vue and more.Starting Price: $24 per month -
20
Shoplift
Shoplift
Use our data-driven test recommendations to create tests that are proven to convert for your homepage, collection pages, product pages, and landing pages. Unlock powerful blocks and sections automatically styled to match your brand, like countdown timers, sticky carts, inventory indicators, and more. Segment tests based on audiences, devices & more. Then get the powerful analytics you need for actionable, in-depth insights, all in one place. Whether your test variant wins or loses, the outcome unlocks critical data about your customers’ preferences.Starting Price: $149 per month -
21
Azure AI Personalizer
Microsoft
Boost conversion and engagement, and add real-time relevance to product recommendations, with reinforcement learning–based capabilities available only through Azure. Select hero content, optimize layouts, and personalize offers with two API calls. Use AI Personalizer, part of Azure AI Services, as a standalone personalization solution or to complement existing ranking engines, with no machine learning expertise required. Give customers relevant experiences that improve over time based on their behavior. Improve click-through on home pages, create personalized channels, or optimize coupon offers and terms. Let AI discover what maximizes results to stay on top of changing trends. Unlike recommendation engines that offer a few options from a large catalog, AI Personalizer presents the single best outcome for a user every time they interact with your app. Embed AI Personalizer by adding two lines of code. Easily inspect the accuracy of predictions and optimize as needed.Starting Price: $1 per 1,000 transactions -
22
Exatom
Exatom
Understand why visitors leave your forms or check out and fix them. Successful optimization requires form experience analytics to get the most critical part of the customer journey right. Get your insights, optimize your forms, and grow your business. The forms on your website make or break your previous online investments. It's crucial that your webforms perform in an optimal way. Exatom helps you by providing three solutions in a single platform. Form analytics & field metrics; detailed insights you can't get with Google Analytics. Data-driven tooltips to give your visitor a gentle nudge. Notifications when your form experiences an issue. At Exatom we value your client's privacy. That's the reason that we made our platform cookieless. And don't collect any personal data. Our platform is used by SMBs as well as enterprise clients. Active in ecommerce, automotive, B2B, financial services, gambling, etc.Starting Price: €150 per month -
23
Yieldify
Yieldify
Yieldify is an expert customer journey optimization (CJO) solution for eCommerce brands. With Yieldify, eCommerce stores get smart website personalization technology that is guaranteed to boost conversions, capture more leads, increase average order value, and more. Yieldify is a fully-managed solution that provides bespoke customer journey mapping services, CRO strategy, design and technical implementation of your campaigns. -
24
Cleverbridge
Cleverbridge
A configurable platform that has everything you need to sell online; around the world. Additionally, our expert growth services make sure you have all the tools to hit revenue targets and ensure customer satisfaction, where ever, whenever. Sell your products and services around the world, focusing on your core business. In the background, we will navigate international taxation and compliance, ensure localized checkout experiences, manage fraud and everything else, enabling you with a host of best-in-class solutions. Take charge of complicated pricing, billing and payment processing no matter the situation with easy-to-use, adaptable solutions for B2B and B2C. B2B users expect an experience that at least equals their day-to-day digital lives. Our solutions leverage 15 years of eCommerce experience to fit the needs of B2B clients and their customers. -
25
Cuped.ai
Cuped.ai
Cuped.ai puts Shopify CRO and A/B testing on autopilot. As an AI-driven conversion optimization platform for Shopify Cuped.ai runs continuous A/B testing and UX improvements on autopilot. Instead of manual experiments that take weeks, Cuped.ai monitors your storefront 24/7, can audit every key funnel step (home, PDP, cart, and checkout), and pinpoints the friction and missed opportunities that cost revenue. It then proposes safe, data-backed improvements and variations to components, layouts, copy, layout, imagery, offers, and performance, generates on-brand variants, and ships updates in minutes.Starting Price: $29/month -
26
Fullstory
Fullstory
Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data. -
27
Remarkety
Remarkety
Email and Social marketing automation platform for eCommerce. Remarkety is a leading eCommerce Data-Driven Marketing Platform for segmentation and personalization based on shopping behavior and purchase history. With Remarkety you will be able to segment and target your customers with personal product recommendations, personalized coupons, win back inactive customers, recover abandoned carts, capture more visitor email addresses with popups, create reward programs and much more. Armed with eCommerce analytics, you will be able to test, iterate and improve results. Remarkety’s dashboard shows you the full array of important metrics and KPI's needed for your success. Our service let's you combine your eCommerce data, shopping behavior and predictive algorithms to deliver effective campaigns that increase LTV and optimize conversion rate.Starting Price: $25.00/month -
28
2Checkout
Verifone
The 2Checkout Monetization Platform is comprehensive and flexible, so you can quickly pursue new market opportunities and deliver exceptional user experiences. The all-in-one monetization platform that maximizes your revenues and makes global digital sales easier. We enable merchants to accept mobile and online payments from buyers worldwide. Our payment processing is seamless, safe, reliable, no matter where you are on the map. This is the all-in-one monetization package that helps global businesses grow digital commerce revenue streams. Get in front of new customers worldwide via our niche affiliates from across the globe, and use our channel manager solution to multiply your global distribution network online. Reach out through the channels where your customers are buying.Starting Price: 4.5% + $0.45 per sale -
29
SLI Systems
SLI Systems
The SLI E-commerce Performance Indicators and Confidence (EPIC) Report contains current data on e-commerce revenue trends, top initiatives of leading online retailers, key technology trends affecting e-commerce and more. E-commerce merchandising has one goal in mind – connect shoppers with the right products so they “Add to Cart” fast. Learn what the latest customer-focused E-Commerce merchandising strategies are in this new e-book. The P.A.R. Checklist gives you 14 best practices to create shopper experiences that drive results. Accelerate the path to purchase and delight your customers. SLI Systems is committed to providing analytics, metrics, and merchandising tools that deliver insights and actionable information to empower online retailers to improve conversion rates and average order value. On average, retailers using SLI product discovery solutions convert 6.7% of their shoppers to buyers, well above the industry average of 3.9%1. -
30
Taggstar
Taggstar
We increase conversion rates and revenue for some of the world's largest brands, retailers and travel companies. They trust us to enhance the digital experience for their customers to give them confidence to buy online. Our products are designed for retailers who are passionate about delivering engaging digital experiences for their customers to drive incremental revenue. Harness the power of the crowd and responsibly use social proof to deliver an engaging and informative digital experience for your customers. Use real-time relevant messaging throughout your customers' buying journey to give them the confidence to purchase and make quicker buying decisions. Use real-time social proof responsibly, to give your customers the confidence they need to make informed buying decisions and increase your conversion rates and revenue. Calculate the impact social proof can have on your conversion rate and revenue.
