Best Digital Analytics Tools for Startups
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Compare the Top Digital Analytics Tools for Startups as of January 2026
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What are Digital Analytics Tools for Startups?
Digital analytics tools enable companies to track analytics across digital properties and websites. Digital analytics software provides tools for measuring and tracking website traffic, content engagement, conversion rate, and other digital metrics in order to better understand digital experiences and user behavior. Compare and read user reviews of the best Digital Analytics tools for Startups currently available using the table below. This list is updated regularly.
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1
Semrush
Semrush
Semrush One is an all-in-one digital marketing platform designed to help brands win visibility across search engines, AI platforms, and emerging discovery channels. It unites traditional SEO tools with advanced AI search and GEO capabilities to measure and grow brand presence everywhere users search. The platform supports optimization across Google, ChatGPT, Perplexity, Gemini, and more from a single interface. Semrush One offers toolkits for SEO, content marketing, traffic analysis, local search, advertising, social media, AI visibility, and digital PR. Powered by one of the world’s largest AI-driven marketing databases, it delivers deep insights competitors can’t easily replicate. Enterprises and marketers use Semrush One to forecast traffic, revenue, and ROI with confidence. Trusted by millions of professionals and global brands, Semrush One acts as a central growth engine for digital visibility. -
2
Quaeris
Quaeris, Inc.
Align analytics to your everyday business workflows. Your business relies on people, data and documents, but the process of using them is broken. QuaerisAI enables seamless downstream workflows across your People, Documents and Data Assets. Use natural language search on data, documents and collaborate in private or within Communities - all in one platform! QuaerisAI offers time savings of at-least 30 minutes to an hour/day/resource - imagine the productivity enhancements you give your users without the expense of buying and consolidating a bunch of AI tools. Quaeris can be rolled out to team of 10s or 1000s of users seamlessly within a matter of days - without much need of IT, and that is why IT & data teams love us!Starting Price: $100 per month -
3
icCube
icCube
icCube is a Swiss embeddable analytics solution designed for B2B SaaS product and development teams to deeply embed analytic capabilities inside their applications. Dashboards will seamlessly blend into the SaaS solution’s UI and UX experience, while resting on top of icCube’s robust analytical engine, allowing to consume complex data models needing sophisticated data security. With a dev2dev approach, icCube's team accompanies clients to successfully and quickly get into production. At icCube, we understand that navigating the complexities of data can be daunting. That’s why we’re excited to introduce also our Data Analytics Boutique Services, designed to empower both existing and new clients in achieving seamless data integration, robust data security, insightful analytics, effective decision automation and dashing reports. We partner with our clients at all stages and all phases of their projects and product roadmaps. From a quick review up to a full project and productStarting Price: $20,000/year -
4
Looker
Google
Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time. -
5
Mixpanel
Mixpanel
At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.Starting Price: $89 per month -
6
Siteimprove
Siteimprove
Turn your website into an asset as it was meant to be with Siteimprove. Siteimprove is an all-in-one website management software designed to help businesses solve today's most demanding website challenges. With Siteimprove, businesses get access to tools that allow them to optimize content quality and design, boost search engine traffic, comply with data privacy requirements, and track website performance--all from a single platform. -
7
Heap
Contentsquare
Heap is a comprehensive digital insights platform that provides businesses with a complete understanding of their customers’ journeys. By automatically capturing all user interactions across web and mobile platforms, Heap offers actionable insights to optimize conversion, retention, and user experience. The platform uses advanced data science to identify moments of friction and opportunity, allowing businesses to make data-driven decisions quickly. With powerful tools like session replay, heatmaps, and AI-powered insights, Heap enables businesses to understand and improve user behavior at every touchpoint.Starting Price: $500.00/year -
8
DataClarity Unlimited Analytics
DataClarity
DataClarity Unlimited Analytics is the only free modern embeddable data and analytics platform in the world that provides a self-service, powerful, secure and seamless end-to-end experience. Highlights: SIMPLIFIED DATA INTEGRATION – Easily connect, join, curate, cache and catalog diverse data through drag and drop, custom SQL builder & AI-powered data profiling. | INTERACTIVE DASHBOARDS – craft compelling reports using 80 stunning visualizations, geospatial maps and flexibility to bring your own charts. | REAL-TIME ANALYSIS – Perform advanced analysis & data exploration using drill-down, drill-through, filters, built-in statistical & predictive models, or your own Python and R code. | SEAMLESS APPLICATION INTEGRATION – Achieve smooth integration with versatile APIs, tailor-made configurations & flexible embedding features. | SECURITY & GOVERNANCE – Ensure adherence to your security guidelines, governance standards, multitenancy, row-level data protection, and Single Sign-On (SSO).Starting Price: FREE -
9
Amplitude
Amplitude
Build products that drive outcomes. Amplitude is the product intelligence platform that helps teams convert, engage, and retain customers. Teams building digital products use Amplitude to better understand user behavior, ship improved experiences, and retain more customers. Gain a deeper understanding of how customers experience your digital products. Empower teams to ship faster, measure impact, and visualize user journeys. Personalize product experiences to drive engagement, conversion, and loyalty. Product intelligence gives teams the data and insights they need to build great product experiences—and do it at scale. Use self-serve analytics to understand what happens, why, and how to improve your product. Align on decisions and integrate with your existing workflows and tech stack to make changes, fast. -
10
Supermetrics
Supermetrics
Supermetrics started with a bold idea: to make marketing data simple and accessible for businesses everywhere. Today, over 200K organizations, including Nestlé, Warner Bros, and Dyson, trust Supermetrics to streamline their marketing analytics. What began as a solution to connect data has evolved into a platform that extracts and consolidates data from 150+ marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations. This has earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. Driven by a commitment to innovation, transparency, and customer success, Supermetrics empowers marketers to use data to solve problems and create opportunities. With a collaborative culture fostering creativity, Supermetrics is dedicated to helping clients succeed in a competitive market. As marketing evolves, Supermetrics will continue to innovate, delivering powerful tools and a unified approach to marketing analytics worldwide.Starting Price: $29 per month -
11
Geckoboard
Geckoboard
Build and share real-time business dashboards without the hassle. Geckoboard integrates with over 80 tools to help you pull in your data and get a professional-looking dashboard in front of others in a matter of minutes. Create dashboards directly in your browser with a straightforward, drag-and-drop interface, and bring important numbers, metrics and KPIs out of lifeless reports. Geckoboard makes your key data more engaging for everyone, with visualizations that anyone can understand at a glance, and that update automatically to always stay up-to-date. When you're ready, share your dashboard with a link, invite your teammates, schedule email and Slack updates to go out automatically, or display it proudly in the office on a big screen or TV.Starting Price: $35 per month -
12
Funnel
Funnel
Funnel is an automated data collection and marketing reporting software for marketers and data-driven companies. With Funnel, users can automatically gather all their advertising data from various platforms and sources and match them with conversion data, so they can more accurately analyze their online marketing spend and report ROI. Funnel offers integrations with more than 300 marketing and advertising platforms.Starting Price: $199.00/month -
13
KickFire
KickFire
Today’s B2B organizations rely on accurate data to power their sales and marketing strategies – KickFire's IP address intelligence™ translates IP addresses to companies and provides account-level firmographic data, such as industry, revenue, employee count, and more. B2B marketers can leverage this data to identify website visitors, personalize content, target ads, enrich forms, append CRM data, and other account-based marketing strategies. KickFire’s IP address intelligence and B2B firmographic data are available through its LIVE Leads platform, API, and integrations with today’s leading technologies. Captivate your website visitors with personalized experiences. Target with personalized messaging. Prioritize leads based on intent signals. Retarget and optimize ad spend across campaigns. Enrich every aspect of your technology stack. Infuse KickFire data across your sales and marketing platforms. Streamline your team's workflow. -
14
Indicative
Indicative
Marketers, product managers, and business analysts use Indicative to optimize customer conversion, engagement, and retention. Indicative connects to all your customer data sources, synthesizes them into a complete view of behavior, and gives you the actionable insights you need to grow your customer base and build great products. Indicative's free plan offers up to 1 Billion user actions per month and complete access to the robust behavioral analytics platform!Starting Price: $0.00 -
15
Narrative BI
Narrative BI
Narrative BI is an all-in-one marketing analytics and reporting platform for growth, marketing, sales, and product teams in every company, including agencies. It automatically generates insights from marketing channels and turns them into reports (narratives). It helps users identify their best-performing channels and keeps them up-to-date on unusual data trends. The insights are shared via email or Slack at the user's scheduled frequency. Narrative BI currently connects to Google Analytics, Facebook Ads, and Google Ads to retrieve marketing and advertising data.Starting Price: $90/month/5 users maximum -
16
Optimo Analytics
Optimo Analytics
Automatically import your advertising spend, CRM, and subscription data into Google Analytics. Import and visualize external data. Get regular updates to the entire team in Slack. Send reports directly to your team in Slack using data from your Google Analytics, Facebook, or Instagram accounts. Automatically audit and monitor your Google Analytics views with our daily tests. We’re working to integrate and automate all the major platforms our users already use to ensure a seamless setup. We’re made sure to make our pricing structure flexible enough scale with you, and enable you to pay only what you need. Keep your team updated in Slack with reports. Easily and automatically import your cost and other data into Google Analytics. Automatically audit and monitor your Google Analytics properties.Starting Price: $2 per month -
17
ThoughtSpot
ThoughtSpot
Now anyone can find insights hidden in their company data in seconds. Use search to analyze your data and get automated insights when you need them. ThoughtSpot lets anyone ask any questions, find insights, and drill infinitely into their company data in seconds. Stop waiting for custom reports from data experts and instantly answer ad-hoc data questions on the fly. Empower non-technical people to answer their own data questions, while you build a single source of truth with security and governance at scale. Maximize the value of your cloud data warehouse and accelerate speed-to-insight for everyone across your business. Democratize access to insights in minutes and transform the way your company uses data. See how the most innovative organizations use ThoughtSpot to get more value from their data. Deploy as SaaS or software in your virtual private cloud. AI-driven insights so you know sooner. -
18
Baresquare
Baresquare
The Baresquare platform has a three-part action system designed to work however you do. Our 24/7 anomaly detection tracks site or campaign performance and surfaces issues before they become problems. Get an overview of the incident in plain English. Now you know exactly why something happened. Baresquare’s daily dashboards notify team leads with clear, prioritized action items based on your business’ unique needs. Our Integrated Knowledge Base then captures every action taken so you can streamline workflows, track progress, and do more with your data—and your teams. Promote or demote alerts based on your strategy. Finish tasks and teach the system what success looks like. We employ best-in-class SaaS standards to support your business needs securely, and at scale. GDPR compliance tools that are specific to your data policy are already embedded in our technology. -
19
Motif Analytics
Motif Analytics
Rich interactive visualizations for identifying patterns in user and business flows, with full visibility into underlying computation. A small set of sequence operations providing full expressivity and fine-grained control in under 10 lines of code. An incremental query engine to seamlessly trade between query precision, speed and cost according to your needs. Currently Motif uses a tiny custom-built DSL called Sequence Operations Language (SOL), which we believe is more natural to use than SQL and more powerful than a drag-and-drop interface. We built a custom engine to optimize sequence queries and are also trading off precision, which goes unused in decision-making, for query speed. -
20
Mode
Mode Analytics
Understand how users are interacting with your product and identify opportunity areas to inform your product decisions. Mode empowers one Stitch analyst to do the work of a full data team through speed, flexibility, and collaboration. Build dashboards for annual revenue, then use chart visualizations to identify anomalies quickly. Create polished, investor-ready reports or share analysis with teams for collaboration. Connect your entire tech stack to Mode and identify upstream issues to improve performance. Speed up workflows across teams with APIs and webhooks. Understand how users are interacting with your product and identify opportunity areas to inform your product decisions. Leverage marketing and product data to fix weak spots in your funnel, improve landing-page performance, and understand churn before it happens. -
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Apteco Orbit
Apteco
Apteco Orbit™ online platform, online access to your data, insights, and campaigns for everyone who needs it. Essential information in a user-friendly online format. Don't keep your data insights and campaign successes to yourself. The Apteco Orbit platform allows all stakeholders to get the information that's most important to them. With Apteco Orbit we make it easy for you to share the insights and campaign reports created using the Apteco Marketing Suite with all relevant stakeholders. Your data tells a story, and the Apteco Orbit platform allows you to share that narrative in a simple, visual online format. Give your colleagues the data they need to make strategic decisions and maximize the impact of every marketing campaign. Make data insights, reports and interactive dashboards available to stakeholders throughout your organization and beyond. -
22
Oracle Infinity
Oracle
Collect digital behaviors in real time, apply intelligence to that data, and offer recommended actions to enhance the digital customer experience—at the exact right moment. Oracle Infinity Behavioral Intelligence optimizes a customer’s digital journey in real time, making their online experience highly relevant and personalized. Harness customer behaviors as they happen and use them to optimize customer experience. Increase engagement and loyalty by providing the content, offers, and promotions that resonate best with each visitor, customer, or prospect. Use a system that will grow with you. Built on an innovative, big data platform, Oracle Infinity is a digital intelligence solution that offers unparalleled data collection and accessibility. Gather data about each customer at an individual level to better understand behaviors and deliver more personalized experiences. Stream your online behavioral data into one, unified location. -
23
Decibel
Decibel
You don’t have time to analyze every session replay. Decibel’s AI does. Harness the power of DXS® – the world’s most sophisticated algorithm for optimizing digital experiences. Tap into DXS®, the world’s biggest brain for improving digital experiences. Instantly receive the insights you need to radically increase online conversion, engagement, and customer loyalty. Honing for years on high-traffic websites, Decibel’s DXS® crunches billions of digital experiences a month to power an unparalleled engine of insight. Immediately after installation, Decibel applies its intelligence to your website – showing you trends in user frustration and engagement, and scoring and surfacing poor experiences. Investigate further with deep, powerful visualizations that enable you to step into your users’ shoes, understand their pain, and prioritize improvements with your team. Decibel enriches your favorite tools with data about the quality of digital experiences.
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