Compare the Top Display Advertising Software in China as of December 2025

What is Display Advertising Software in China?

Display advertising software is a platform that helps businesses create, manage, and optimize digital display ad campaigns across various websites, apps, and ad networks. These tools enable advertisers to design visually compelling ads, target specific audiences, and track the performance of their campaigns in real time. Display advertising software often integrates with demand-side platforms (DSPs), supply-side platforms (SSPs), and ad exchanges, allowing for programmatic buying and selling of ad space. It includes features like A/B testing, creative management, and performance analytics to ensure the ads are delivering maximum return on investment (ROI). By providing tools for both targeting and optimization, display advertising software helps advertisers increase visibility, engagement, and conversions through banner ads, rich media, and other formats. Compare and read user reviews of the best Display Advertising software in China currently available using the table below. This list is updated regularly.

  • 1
    Adobe Campaign
    With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want, through email, mobile, offline channels, and more. Improve the speed and scale of every aspect of your marketing campaigns, from creating segments and preparing messages to delivery. Communicating with your customers through multiple marketing channels can work for you or against you. When the different channels aren’t working together, there’s only noise and confusion. When they’re synchronized, they combine to give your customers a powerful and complementary experience with your brand. Today, your brand experience matters more than ever. Your customers are aware of when a business is catering directly to them, or simply throwing some generic experience at them. To add to this challenge, you need to show this understanding of your customer across multiple channels, both online and offline.
  • 2
    Google Marketing Platform
    Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results. Easy-to-use tools for small businesses. Get free tools to make the most of your marketing, from site and app analytics to intuitive testing and more. Advanced solutions for large enterprises. Make deeper customer connections to drive better marketing results with a complete set of advertising and analytics solutions. Integrated solutions for every marketer. Whether you’re looking for help with a single project or a bigger, long-term partnership, Google Marketing Platform Partners have the resources and expertise you need to help you achieve more with your marketing. We’re here to support you every step of the way, whether you use a single product or the entire Google Marketing Platform.
  • 3
    Quantcast

    Quantcast

    Quantcast

    Quantcast is an advertising technology company and the creator of an innovative intelligent audience platform that empowers brands, agencies and publishers to know and grow their audiences online. The Quantcast Platform, powered by Ara™, a patented AI and machine learning engine, delivers automated insights, marketing performance, and results at scale to drive business growth. Our solutions are leveling the playing field for our customers when it comes to effectively reaching audiences online and helping them power a thriving free and open internet for everyone. Headquartered in San Francisco, Quantcast has been serving customers around the world since 2006.
  • 4
    Criteo

    Criteo

    Criteo

    Criteo is the global platform connecting the commerce ecosystem for brands, agencies, retailers, and media owners. Its AI-powered advertising platform has unique access to more than $1 trillion in annual commerce sales—powering connections with shoppers, inspiring discovery, and enabling highly personalized experiences. With thousands of clients and partnerships spanning global retail to digital commerce, Criteo delivers the technology, tools, and insights businesses need to drive performance and growth. Our Commerce Media Platform includes: *Commerce Growth: A performance marketing platform for DTCs and ecommerce sites *Commerce Yield: A retail media monetization platform for global retailers *Commerce Max: A retail media DSP for brands and agencies *Commerce Grid: A commerce-focused SSP for media owners
    Starting Price: $0.01
  • 5
    RTB House

    RTB House

    RTB House

    RTB House is a next-generation performance demand-side platform (DSP) that uses proprietary Deep Learning AI algorithms to help brands grow. The company is the market leader in driving performance using Deep Learning across the entire purchase funnel. Founded in 2012, and now operating in 90+ markets, RTB House has always been private-by-design. It embraces first-party advertising and a relentless approach to innovation. RTB House offers end-to-end Deep Learning-powered AdTech products and solutions to maximize conversion, drive new customer acquisition, create engagement, and fuel long-term demand for a global base of clients.
    Starting Price: $0.01
  • 6
    ZoomInfo Marketing
    Identify sales-ready leads researching relevant topics and keywords on the web. Access 65M+ direct dial phone numbers and 150M+ verified email addresses. Tailor your account universe with 300+ attributes, insights and recent activities. Launch targeted display and social advertising campaigns to prospects based on their job title, management level and department at companies showing buying intent. Target high-value accounts and buyers within your addressable market. Trigger marketing campaigns with industry-leading buyer intent signals, scoops, and technographic data. Easily plug-and-play with your CRM and marketing automation software for cross-system targeting. Entice website visitors to take action and convert to leads — from starting a conversation to filling out your form. Engage, nurture and convert more website visitors by harnessing real-time company insights and on-page behaviors.
  • 7
    Simpli.fi

    Simpli.fi

    Simpli.fi

    Our flagship offering, the Simpli.fi Programmatic Marketing Platform, enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. With Simpli.fi, programmatic marketers can use unstructured data to extract unlimited value from display and mobile advertising. Simpli.fi enables marketers to target, optimize, and report on display campaigns at the individual data element level— just as local advertisers can with pay for performance search— increasing accuracy and eliminating waste. Simpli.fi is the only programmatic marketing solution purpose-built for unstructured data. While many of our competitors use general-purpose technology licensed from another vendor and build features upon a third-party infrastructure, Simpli.fi develops proprietary unstructured data technologies. Simpli.fi offers DSP, DMP, and SSP.
  • 8
    Bisnode

    Bisnode

    Dun & Bradstreet

    Manage customer touchpoints effectively, measure feedback in real-time, enhance customer experience and gain valuable insights based on smart data and analytics. Our market-leading Risk- and Credit management solutions are tailored to your needs, regardless of whether you are a large multi-market business or a small single-market startup. Remodel your customer relationships throughout the value chain, reduce waste and enhance performance with our Analytics Services – bespoke solutions satisfying your precise needs. Regardless of whether your business needs data about individual consumers, households, companies or industries, we have it easily accessible via API’s and web services.
  • 9
    Smaato

    Smaato

    Smaato

    Smaato’s Digital Ad Tech Platform offers a free ad server and monetization solution. We connect quality publishers with premium marketers to engage audiences around the world and on every device. Big Tech walled gardens are out. Our tools give you the control to create your own, improving transparency for both publishers and marketers. We succeed when you succeed. We offer a powerful, free-to-use server, giving you more control and better reach. Publishers who switch to Smaato’s ad server see a ~30% uptick in revenue. We revolutionized the mobile ad tech space, and we didn’t stop there. Mobile is always in our DNA, but we pride ourselves on a truly omnichannel approach. We support all devices. At Smaato, we leverage sophisticated automated systems and human expertise to create our safe and secure platform. See why our future-proof platform is making a big impression. Meet our digital ad tech platform.
  • 10
    Marin Software

    Marin Software

    Marin Software

    MarinOne is the answer to the challenges facing today's digital marketer. By bringing search, social, and eCommerce advertising into a single platform, MarinOne helps advertisers maximize the results of their digital campaigns by giving them a single view of the customer. As fierce competitors, Google, Facebook, and Amazon are never going to help you make your advertising work effectively across channels. The most powerful weapon a performance marketer can use is their own data. MarinOne is designed to take full advantage of all available data—including your CRM, data warehouse, and publisher data, and third-party signals. MarinOne aligns your ad campaigns across multiple publishers, helping you get the spend mix right while analyzing each channel’s influence on one another. It’s one of the most effective differentiators for the modern performance marketer. MarinOne supplements publisher tools by amplifying campaigns to drive performance.
  • 11
    Zeta Marketing Platform
    Zeta Global is a data-powered marketing technology company that combines the industry’s third largest data set (2.4B+ identities) with results-driven AI to unlock consumer intent, personalize experiences and drive customer acquisition, retention and growth. Everything a marketer needs, from acquisition through retention. Learn who to target and create experiences across every channel to deliver real-time personalization at scale, driving superior outcomes. The Zeta Marketing Platform provides a real-time view of prospects and customers, leveraging AI to create personalization in every channel at unparalleled depth and scale. Our rare mix of capabilities has been helping brands grow for over a decade.
  • 12
    RevX

    RevX

    RevX powered by Affle

    Made for Growth, Built for App Marketers. RevX helps app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. We're all about taking your app business to a new growth level. We rely on data science, innovative technology, and AI, and a skilled team, to create and deliver seamless ad experiences to delight your app users. We're currently helping customers transitioning to iOS 14.5 by scaling on LAT traffic & ensuring we are ready to drive the highest media possible media buying efficiency. Platform Features: mobile user acquisition, re-engagement, programmatic app impact campaigns, dynamic real-time targeting, creative innovation, dynamic creative optimization, placement optimization, CPA & CPI prediction, uplift reporting, deep learning algorithms.
  • 13
    SmartyAds

    SmartyAds

    SmartyAds

    Focusing on a simple question - how to make advertising simple - SmartyAds has build transformative full-stack programmatic infrastructure for advertisers and publishers. It took us 7+ years and now it has all that it takes to fuel your campaigns’ success: DSP, SSP, DMP, and White Label Solutions for scaling your business up and forward. Streamlining the process, the platforms let you prioritize how, where and whom to trade with, in order to help you quickly achieve your desired goals.
  • 14
    MediaMath

    MediaMath

    Infillion

    Our omnichannel DSP allows marketers to manage truly omnichannel campaigns across mobile, display, social, video, audio and native, with privileged access to our global ecosystem of premium supply. We offer the complete set of capabilities needed to manage coordinated omnichannel campaigns including execution, creative management, targeting and reporting in a centralized location, allowing marketers to transcend siloed channel buying and focus on driving great consumer experiences and incremental business results from their marketing.
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