Best eCommerce Tools
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Compare the Top eCommerce Tools as of January 2026
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What are eCommerce Tools?
eCommerce tools are software tools that help ecommerce retailers optimize their online store to increase sales. eCommerce tools can offer a wide variety of features such as conversion rate optimization, product recommendations, analytics, merchandising, marketing tools, social proof, abandoned cart recovery, customer data management, ERP/accounting integration, competitor intelligence, multi-channel marketplace integration, and more. Compare and read user reviews of the best eCommerce Tools currently available using the table below. This list is updated regularly.
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1
Attentive
Attentive Mobile
Send messages your customers want to read (and act on). Attentive’s AI-powered SMS & email platform helps retail enterprises to e-commerce entrepreneurs engage customers and drive billions in revenue. We'll help you target the right audience and measure your most important metrics to optimize your marketing program. And with over 100 flexible integrations, you can seamlessly connect to the rest of your marketing stack. We partner with industry innovators in retail & e-comm, food & beverage, and media & entertainment. Attentive’s AI-powered SMS & email platform will double your ROI in just a few months. Learn more about our free 30-day trial. -
2
Heap
Contentsquare
Heap is a comprehensive digital insights platform that provides businesses with a complete understanding of their customers’ journeys. By automatically capturing all user interactions across web and mobile platforms, Heap offers actionable insights to optimize conversion, retention, and user experience. The platform uses advanced data science to identify moments of friction and opportunity, allowing businesses to make data-driven decisions quickly. With powerful tools like session replay, heatmaps, and AI-powered insights, Heap enables businesses to understand and improve user behavior at every touchpoint.Starting Price: $500.00/year -
3
Firework
Firework
Looking to engage your customers better? At Firework, we specialize in creating interactive and engaging digital storefront experiences. Our state-of-the-art video commerce solution combines shoppable video and livestream technologies to create a seamless shopping experience that drives sales and fosters deep emotional connections with your customers. But our platform offers more than just an immersive shopping experience. We also provide critical insights into customer behavior and preferences, enabling you to optimize your marketing strategies for even greater success. With our user-friendly interface and seamless tech stack integration, it's easy to get started at any level of tech expertise. We're passionate about helping businesses unlock their potential through customer engagement. That's why we're proud to power over 1000 brands including Walmart, Samsung, L'Oréal, Guess, Unilever, Sam's Club, and Vogue. Request a demo today to see the power of Firework for yourself! -
4
Crazy Egg
Crazy Egg
Make your website better. Instantly. Understand the customer journey with Snapshots, Heatmaps and Recordings. Use our visual reports and individual session recordings to get to know your website visitors - where they're coming from, where they're navigating to, and where they're getting stuck - so you can make design changes with confidence. Make data-backed decisions that will impact your bottom line over time. With Crazy Egg A/B Testing, know with certainty you picked the correct content placement, color, image, or copy, so you can turn more visitors into customers. Create or modify content without the need for a developer! Our editing tools allow you to change the styles of elements like colors and fonts, or even hide them. Once you're ready, you can publish changes directly to your website. We’re here to help you improve what's working on your website, fix what isn't, and test new ideas.Starting Price: $24 per month -
5
Fairing
Fairing
A new data stream that attributes revenue to marketing channels, automates email personalization, and more. Try it free for 14 days. Get accurate & actionable information from your customers when they’re eager to provide it; no annoying interrogations necessary. A turn-key install that works right out of the box, and stays on-brand. No developer needed (even on Shopify Plus!). We inject your survey automatically. Every minute you're not running a Fairing survey is a minute of your own customer insights being thrown away. Avoid the weeks-long implementation process of a bloated martech tool, and start streaming data directly from the source, your customers. Collect meaningful, actionable insights before paying us a dime. Use our most requested feature to get clarity on your customer’s responses. Get that crucial second layer of attribution data, without the clutter of a complicated form.Starting Price: $49 per month -
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KnoCommerce
KnoCommerce
Start with our multi-touch attribution templates that power over 1,000,000 responses per month. Gather anything with 12 question types and and extensive library of templates. Use our pre- and post-purchase surveys to discover new insights where other attribution tools fall short. Overlay time to first purchase and discover channel questions to get a view of channel impact over time. Break down your attribution survey responses by average order value to get a clearer view of attribution and better understand the revenue impact of channels, demographics, purchase motivation, and more. Survey abandoned cart shoppers to identify why they didn’t buy and address their concerns in real-time. Or survey customers who haven’t repurchased, then give them an auto-generated promo code to thank them.
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