Compare the Top Heatmap Software with a Free Trial as of January 2026

What is Heatmap Software with a Free Trial?

Heatmap software is a tool that visually represents data, often used to track user interactions on websites or applications. It provides insights into how users are engaging with a page by displaying areas of higher or lower activity in the form of color gradients, typically from red (high activity) to blue (low activity). Heatmaps are often used to analyze click behavior, mouse movement, and scrolling patterns, helping businesses understand where users focus their attention and how they navigate through a site. This data is valuable for optimizing user experience (UX), improving website design, and increasing conversion rates. Heatmap software is commonly integrated with analytics platforms to provide a more comprehensive understanding of user behavior. Compare and read user reviews of the best Heatmap software with a Free Trial currently available using the table below. This list is updated regularly.

  • 1
    Matomo

    Matomo

    Matomo

    Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.
    Starting Price: $23 per month
  • 2
    Smartlook

    Smartlook

    Smartlook

    Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.
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    Starting Price: $39 per month
  • 3
    WebMaxy Analyzer
    Webmaxy Analyzer provides real-time user insights, heatmaps, surveys & polls, funnel view and form analytics. Get access to your users’ journey videos and know the features that appeal the most to your customers. By knowing your visitors, you can enhance their website experience and boost conversion rates. WebMaxy Analyzer is used by digital marketers, owners, product marketers, and other decision-makers to make an informed decisions. It is simple to use, powerful, and easily integrates with your present tech sack. It helps you find the missing dots in analyzing user behavior. Get qualitative data that improve your web app and website by understanding how your users interact with your website and where they click through heatmaps, you can position your CTAs accordingly. Webmaxy Analyzer can help you make data-driven & informed decisions. With Webmaxy Analyzer, you can know and understand your visitors, enhance their website experience and boost conversion rates.
    Starting Price: $33/month
  • 4
    Hotjar

    Hotjar

    Hotjar

    Understand how users are really experiencing your site without drowning in numbers. Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will. Track Customer Satisfaction (CSAT), Net Promoter Score (NPS®) & the Voice Of Customer (VOC). Eliminate guesswork by watching Session Recordings and see how people are really using your product. Empathize with your users and see where they get stuck. Look at user behavior and ask the right questions at the right time. Hotjar works out of the box on most popular platforms. Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire. See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site.
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    Starting Price: $99 per month
  • 5
    Capturly

    Capturly

    Capturly

    Full-scale analytics for your online business. Capturly is focusing on the main driving forces: conversion and retention. We provide all the required data for you simply and intelligibly to make the best business decisions possible. Find out which sections of your website attracts your visitors or what they miss. Make better decisions based on real user interactions. Get your business headed in the right direction. With Capturly’s web analytics platform, you can notice important trends as soon as they happen. All your web analytic metrics are at your fingertips. Product analytics helps you to understand how your visitors engage with your website. Get real business insights easily by collecting every data that matters at one place. Watch and analyze recordings of how your visitors are using your website. Find out which features and contents are grabbing their attention. It’s your first step towards conversion rate optimization!
    Starting Price: $29 per month
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    TWIPLA

    TWIPLA

    TWIPLA

    Learn more at TWIPLA.com. • Identify your site’s weak spots by analyzing visitor behavior via heatmaps, events, session replays, and funnels, as well as a survey tool. • A complete web analytics solution trusted worldwide with 2.5 million installs, offering unique feature set combinations that remove data silos. • Stop guessing; get real-time analysis of your web presence with instant, unsampled site KPIs - all presented in an intuitive interface. • Stop losing data, protect your visitors from data theft and reveal up to 4x more traffic you wouldn’t see otherwise using our innovative cookieless and consentless tracking technology. Choose a world-leading suite with everything needed to optimize web performance. You don't need a cookie banner anymore. Finally get the full analytics picture of your site with the only solution that doesn’t require visitor consent - you’ll be surprised how much data you were missing before.
    Starting Price: $2.39 per month
  • 7
    Plerdy

    Plerdy

    Plerdy

    Plerdy - Multifunctional SaaS solution for an improvement of conversion on websites. - Heatmaps - we see exactly where the clicks were on the website. All clicks on the website are recorded and displayed in real time. Which helps to understand how users behave on the website. - Popup smart forms - you can quickly create and show on the website different pop-up forms without developers and designer. Examples: The pop-up form for collecting leads from the website. Offer to the users when they abandon their shopping cart. - SEO-alerts - tool that continuously analyzes your website SEO factors to provide regular notifications on changes. Checks keywords, titles, tags and attributes to define what can be optimized. Provides both aggregated and on-page statistics to evaluate your web resource.
    Starting Price: 29$/month
  • 8
    Reactflow

    Reactflow

    Reactflow

    Reactflow playback your customer’s activity recordings like a video that you can watch, Compile Heatmaps, Funnel Analytics, Bugs, Console Logs and provide feedbacks which helps you to understand customer’s pain points, solve them. For free. Heatmap and Recording from each user can be used to enhance user journey, user interface and user experience. It can be used to debug errors that user might encouter in their journey as well as 404 errors. Call to action buttons can be improved to deliver best experience. Why visitors leave or abandon their carts? Reactflow allows you to know exactly what your users are doing on your website and what needs to be changed. Session replay is a powerful tool that record your visitor activity & interaction on your website. Unlike traditional web stats and statistics plugins where you see your visitors path, pages, entry and exit pages, and other web analytics, Reactflow goes deeper by providing you with the actual session activity.
    Starting Price: $19.99 per month
  • 9
    Skippership

    Skippership

    Skippership

    Do you know exactly where your users struggle, such as when they encounter errors during checkout that cause them to abandon their carts? With Skippership's new AI-powered tools, you can easily spot, understand, and resolve these problems faster than ever before. Skippership combines session recordings, interactive heatmaps, goal and funnel tracking, and journey analysis into a single, intuitive dashboard. Here's what sets us apart: our AI reviews your session recordings, makes sense of every user action, finds points where people get stuck, highlights issues, and even suggests real, practical solutions on the spot.
    Starting Price: $27/month
  • 10
    Lucky Orange

    Lucky Orange

    Lucky Orange

    Do you know why a visitor left your website before completing his or her purchase? Lucky Orange knows why. Lucky Orange is easy to use, ready to go “out of the box,” and every plan includes full access to all of our features: * Dynamic Heatmaps: Navigate through your website just like a visitor; data will be immediately populated on every element, drop-down, pop-up, and hover-over menu. Isolate certain devices, traffic sources, and visitors to identify potential pain points and problem areas. * User Recordings: Act like a DVR for your website, giving you the chance to watch recordings and see video playback of visitors and customers as they interact with your website. * Form Analytics:Learn what fields on your forms are taking too long to finish, repeated, or cause the most abandonment. * Live Chat: Respond quickly to questions and even “co-browse” with visitors * Surveys & Polls: Create pop-up poll questions for a specific page or just for targeted visitors.
    Starting Price: $18.00/month
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    Mouseflow

    Mouseflow

    Mouseflow

    Mouseflow is a behavior analytics ecosystem, used by Product, Marketing, UX, Design, and Analytics teams across 190,000 websites worldwide to ensure the highest conversion rates and best website experience. Save time monitoring your website and know where exactly your visitors are experiencing friction and what's preventing them from turning into customers. Get insights into your visitors' behavior through heatmaps, session replay, conversion funnels, and form analytics. Set up feedback campaigns based on a variety of triggers to assist/recover conversions. Find out what really tipped an A/B test and why users won’t submit your forms. Identify and prioritize obstacles to conversion. Add visual context to speed up implementation.
    Starting Price: $31 per month when paid yearly
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    riyo.ai

    riyo.ai

    riyo.ai

    rioy.ai is an innovative and comprehensive platform designed to help businesses effectively optimize user experience, drive growth, and enhance digital customer experiences riyo.ai unlocks your website's potential with anonymous lead identification, visitor tracking, behavior analysis, live chat, an AI-powered bot, and more. Fuel leads, enhance experiences, and gains a digital edge.
    Starting Price: $39 / month / 5 users
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    Crazy Egg

    Crazy Egg

    Crazy Egg

    Make your website better. Instantly. Understand the customer journey with Snapshots, Heatmaps and Recordings. Use our visual reports and individual session recordings to get to know your website visitors - where they're coming from, where they're navigating to, and where they're getting stuck - so you can make design changes with confidence. Make data-backed decisions that will impact your bottom line over time. With Crazy Egg A/B Testing, know with certainty you picked the correct content placement, color, image, or copy, so you can turn more visitors into customers. Create or modify content without the need for a developer! Our editing tools allow you to change the styles of elements like colors and fonts, or even hide them. Once you're ready, you can publish changes directly to your website. We’re here to help you improve what's working on your website, fix what isn't, and test new ideas.
    Starting Price: $24 per month
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    VWO Insights
    VWO Insights combines session recordings, heatmaps, on-page surveys, and more to diagnose problem areas in your visitors’ experiences. So you can fix what's broken. And make the good stuff even better. Funnels help you uncover conversion leaks and deep-dive into the reasons for visitor drop off using heatmaps and recordings. With advanced segmentation capabilities, you can create complex segments and use bracketing logic to further filter your funnel reports and discover new visitor segments. Notice a high drop-off from one stage of the funnel to the next? Want to know why the visitor did not submit the form? You can view session recordings for only those visitors who dropped off at a particular stage with a single click. VWO recordings are always on. This helps you understand friction points in a specific buyer, avatar, or persona journey. And easily identify opportunities for growth and testing with that segment.
    Starting Price: $169 per month
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    Go Analyze

    Go Analyze

    Analyze Enterprises

    Changing the way you look at your visitors. Start Your Trial. Analyze Session Recording, Events + Heatmaps. Features. Our core features give you all the tools to understand your users. Site Analytics. All the details you will need to know how your traffic is looking and evolving. View top pages + countries, Top Referrers, UTM’s, Devices, OS, Browsers, etc. Visitor Insights. Understanding and evaluating your visitor’s behavior and repeated actions. View and get details of all your visitors. Analyze all their past sessions, and identify their trends on your site. Session Replays. Analyze the visitor journey throughout your site in a session recording. High-quality video replay sessions allow you to visualize user journey as they navigate your site. Site Heatmaps. Get to understand where your users are clicking and identify areas of opportunity for your visitors. Desktop, tablet & mobile heatmaps also get recorded. Teams Create teams that have access to whatever websites you add
    Starting Price: $99 per month
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    heatmap

    heatmap

    heatmap.com

    heatmap is the only on-site analytics platform that ties revenue to every pixel on every page of your website. 
Finally, you can optimize for buyer behavior instead of site traffic. Most online contents are short-lived and only real-time analytics allow you to act right on time. The heatmaps appear in seconds on your screen, and are constantly updated: no need to reload your page! Edit your content, change a picture, then see the impacts of your change immediately. Installing heatmap takes a minute: just add our simple JavaScript tag, and you are set to go! Our tag is very small (<8kB) and asynchronous, so it won't slow down your pages. The tag works with all browsers (even IE7!), ajax navigation, fixed elements, etc. and handles rendering differences between users (e.g. ads, responsive design, zooming, customizable widgets), and is configurable, if need be.
    Starting Price: $117 per month
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    Aqvil

    Aqvil

    Aqvil

    Easy and friendly analytics. Track your user's journey, replay sessions, collect heatmaps & more. Have you ever felt like you have too much information in front of you and don't know what it means? We are providing you with a clean and simple interface with easy-to-understand analytics. Understanding your users is key to learning how to improve your website. Check each visitor's path and what they are doing on your site without intruding they're privacy. Get a clear picture of what your visitors access on your website. Engage with your team and review real-time recordings. Curious to see real-time data? You can check how many users are online, which devices are the most popular, and what pages are most accessed. Get ready to change the way you track your assets, forever. The complete platform that lets you do it all with your assets and team, stress-free. Good & good looking analytics.
    Starting Price: $19 per month
  • 18
    Shotcut Track
    Introducing Shotcut Track the perfect analytics solution for understanding their users and improving their website. This simple and friendly platform will help they to understand each visitor’s journey, allowing them to replay sessions, collect heatmaps, and more, all while protecting their privacy. Manage analytics with ease and gain a better understanding of their users with Shotcut Track. With interactive heatmaps, they can see exactly how users interact with any page on their site.
    Starting Price: $0
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    Quantum Metric

    Quantum Metric

    Quantum Metric

    Quantum Metric gives you the empathy and experience data you need to put people at the heart of your products. Machine learning helps you automate the identification of technical issues and confusing user experiences in real time. Empathize with your customer and easily resolve issues with detailed session replay. Powerful UX analysis that is easy to use and draw insights from, even if you are just browsing your site. Combine qualitative and quantitative data in one platform so teams can make data-backed design decisions.
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    Fullstory

    Fullstory

    Fullstory

    Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data.
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    Busatools

    Busatools

    Busatools

    Discover the power of heatmaps with Busatools. Our software offers four essential heatmap tools for comprehensive web analytics: Scroll Maps, Click Maps, Geo Maps, and Device-specific Heatmaps. Understand user behavior, optimize UX, and enhance website performance effortlessly. Scroll Maps reveal user engagement levels across your site, while Click Maps highlight areas of interest and interaction. Geo Maps provide invaluable insights into audience demographics and spatial patterns. Device-specific Heatmaps track user behavior on various platforms for responsive design optimization. Generate heatmaps quickly and efficiently to drive conversions and improve digital strategies. Choose Busatools for intuitive heatmap analytics and elevate your website optimization efforts today.
    Starting Price: $0
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