Best Free Heatmap Software
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Compare the Top Free Heatmap Software as of January 2026
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What is Free Heatmap Software?
Heatmap software is a tool that visually represents data, often used to track user interactions on websites or applications. It provides insights into how users are engaging with a page by displaying areas of higher or lower activity in the form of color gradients, typically from red (high activity) to blue (low activity). Heatmaps are often used to analyze click behavior, mouse movement, and scrolling patterns, helping businesses understand where users focus their attention and how they navigate through a site. This data is valuable for optimizing user experience (UX), improving website design, and increasing conversion rates. Heatmap software is commonly integrated with analytics platforms to provide a more comprehensive understanding of user behavior. Compare and read user reviews of the best Free Heatmap software currently available using the table below. This list is updated regularly.
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1
Reactflow
Reactflow
Reactflow playback your customer’s activity recordings like a video that you can watch, Compile Heatmaps, Funnel Analytics, Bugs, Console Logs and provide feedbacks which helps you to understand customer’s pain points, solve them. For free. Heatmap and Recording from each user can be used to enhance user journey, user interface and user experience. It can be used to debug errors that user might encouter in their journey as well as 404 errors. Call to action buttons can be improved to deliver best experience. Why visitors leave or abandon their carts? Reactflow allows you to know exactly what your users are doing on your website and what needs to be changed. Session replay is a powerful tool that record your visitor activity & interaction on your website. Unlike traditional web stats and statistics plugins where you see your visitors path, pages, entry and exit pages, and other web analytics, Reactflow goes deeper by providing you with the actual session activity.Starting Price: $19.99 per month -
2
Smartlook
Smartlook
Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.Starting Price: $39 per month -
3
Tableau
Salesforce
Tableau, now enhanced with AI-powered capabilities and integrated with Salesforce, is an advanced analytics platform that helps businesses turn data into actionable insights. With Tableau Next, users can unlock the full potential of their data by accessing trusted AI-driven analytics. Whether deployed in the cloud, on-premises, or natively within Salesforce CRM, Tableau enables seamless data integration, powerful visualizations, and collaboration. The platform is designed to support organizations of all sizes in making data-driven decisions, while fostering a Data Culture through easy-to-use, intuitive tools for analysts, business leaders, IT leaders, and developers alike.Starting Price: $75/user/month -
4
Capturly
Capturly
Full-scale analytics for your online business. Capturly is focusing on the main driving forces: conversion and retention. We provide all the required data for you simply and intelligibly to make the best business decisions possible. Find out which sections of your website attracts your visitors or what they miss. Make better decisions based on real user interactions. Get your business headed in the right direction. With Capturly’s web analytics platform, you can notice important trends as soon as they happen. All your web analytic metrics are at your fingertips. Product analytics helps you to understand how your visitors engage with your website. Get real business insights easily by collecting every data that matters at one place. Watch and analyze recordings of how your visitors are using your website. Find out which features and contents are grabbing their attention. It’s your first step towards conversion rate optimization!Starting Price: $29 per month -
5
TWIPLA
TWIPLA
Learn more at TWIPLA.com. • Identify your site’s weak spots by analyzing visitor behavior via heatmaps, events, session replays, and funnels, as well as a survey tool. • A complete web analytics solution trusted worldwide with 2.5 million installs, offering unique feature set combinations that remove data silos. • Stop guessing; get real-time analysis of your web presence with instant, unsampled site KPIs - all presented in an intuitive interface. • Stop losing data, protect your visitors from data theft and reveal up to 4x more traffic you wouldn’t see otherwise using our innovative cookieless and consentless tracking technology. Choose a world-leading suite with everything needed to optimize web performance. You don't need a cookie banner anymore. Finally get the full analytics picture of your site with the only solution that doesn’t require visitor consent - you’ll be surprised how much data you were missing before.Starting Price: $2.39 per month -
6
Extellio
Extellio International AB
Extellio is built to understand all aspects of user journeys. It shows the behaviour, experience, conversion, expectations, and pain points for users for each of your target groups. This is achieved by combining web analytics, surveys, heatmaps and session recordings in one analysis platform that gives you meaningful insights you can act on with confidence to improve conversion and user experience.Starting Price: $30 per month -
7
Zoho PageSense
Zoho
Conversion Optimization and Personalization Platform. Measure your key website metrics, understand your visitors' online behavior, and give them a personalized website experience to boost conversions. Whether you want to understand what works on your website, why visitors behave a certain way, or what it takes to convert a visitor into a customer, PageSense has the right set of tools for you. Test, learn, optimize, and repeat. Still caught in the top vs bottom fold debate? A/B test and see what works better for your business. Experiment with different page layouts, site elements, images, texts, colors, and more. Integration with various Zoho and third-party applications is just a click away. Get a unified view of your website data and make more informed marketing decisions. Start making data-driven business decisions.Starting Price: $17 per month -
8
Plerdy
Plerdy
Plerdy - Multifunctional SaaS solution for an improvement of conversion on websites. - Heatmaps - we see exactly where the clicks were on the website. All clicks on the website are recorded and displayed in real time. Which helps to understand how users behave on the website. - Popup smart forms - you can quickly create and show on the website different pop-up forms without developers and designer. Examples: The pop-up form for collecting leads from the website. Offer to the users when they abandon their shopping cart. - SEO-alerts - tool that continuously analyzes your website SEO factors to provide regular notifications on changes. Checks keywords, titles, tags and attributes to define what can be optimized. Provides both aggregated and on-page statistics to evaluate your web resource.Starting Price: 29$/month -
9
Inspectlet
Inspectlet
Inspectlet records videos of your visitors as they use your site, allowing you to see everything they do. See every mouse movement, scroll, click, and keypress on your site. You never need to wonder how exactly people are using your site again. See exactly what users are looking for and how they use your site. Understand their mindset and increase your conversion rate. Discover where visitors are getting confused on your site and what's getting their attention. With Inspectlet's mature filtering capabilities, you'll be able to find exactly the visitors you're interested in watching. For example, selecting a few checkboxes will let you find videos of new visitors from AdWords that bought something on your site. Our funnel analysis tool can show you recordings of people that added something to their cart, but never proceeded to checkout. Slice and dice your data however you want.Starting Price: $39 per month -
10
ReminderDental
ReminderDental
ReminderDental is the most powerful and affordable solution for communication with your dental patients. With the most customizable options for Appointment Confirmations, Broken Appointment Notices, Recall and Reactivation, Birthday, ASAP, Missed Appointments of any platform on the market, your automated communication never looked better. Multilingual support for calls and messages supported as well as filtering messages by procedure codes, operatory, or provider to enable pre / post op communication. Two way texting, review migration and generation, tools to help remote users, along with statistics that can help you grow your existing practice, expand, or simply collect on past due. Integrations for Open Dental, Dentrix, Easy Dental, PracticeWorks, Eaglesoft, and Dolphin.Starting Price: $50/month -
11
Mouseflow
Mouseflow
Mouseflow is a behavior analytics ecosystem, used by Product, Marketing, UX, Design, and Analytics teams across 190,000 websites worldwide to ensure the highest conversion rates and best website experience. Save time monitoring your website and know where exactly your visitors are experiencing friction and what's preventing them from turning into customers. Get insights into your visitors' behavior through heatmaps, session replay, conversion funnels, and form analytics. Set up feedback campaigns based on a variety of triggers to assist/recover conversions. Find out what really tipped an A/B test and why users won’t submit your forms. Identify and prioritize obstacles to conversion. Add visual context to speed up implementation.Starting Price: $31 per month when paid yearly -
12
UserExperior
UserExperior
We started in 2016 with a mission to provide our customers with solutions to deliver the best user experiences. UserExperior is used by product teams, development team, UI/UX teams globally to understand and optimze the digital experience for mobile apps. UserExperior is mobile experince analytics company headquatered in Mumbai, India. It started in 2016 with a mission to provide digital businesses with solutions to deliver the best user experiences. We have been part of India's premier startup accelerator NASSCOM 10K startups. We are proud to have some of India's fortune 100 companies and large unicorns as its customers.Starting Price: $99 per month -
13
expoze.io
alpha.one
As humans, we are bad at predicting what will capture our attention. Eye-tracking is helpful and can help us analyze what people see, but it is expensive and time-consuming. That’s why we created expoze.io. An online attention prediction platform that delivers actionable results validating designs in real-time to help you get your work noticed. Our platform was built by leading neuro- and data scientists. We believe creators make better decisions if they can predict and understand what really grabs attention. This way, we can assist marketing, UX/UI and CRO professionals in their creative decision-making processes. Data-driven, actionable and reliable insights that help them to get their designs noticed.Starting Price: €19.99/month -
14
Crazy Egg
Crazy Egg
Make your website better. Instantly. Understand the customer journey with Snapshots, Heatmaps and Recordings. Use our visual reports and individual session recordings to get to know your website visitors - where they're coming from, where they're navigating to, and where they're getting stuck - so you can make design changes with confidence. Make data-backed decisions that will impact your bottom line over time. With Crazy Egg A/B Testing, know with certainty you picked the correct content placement, color, image, or copy, so you can turn more visitors into customers. Create or modify content without the need for a developer! Our editing tools allow you to change the styles of elements like colors and fonts, or even hide them. Once you're ready, you can publish changes directly to your website. We’re here to help you improve what's working on your website, fix what isn't, and test new ideas.Starting Price: $24 per month -
15
Maply
Maply
Maply, formly Geolytics, is a super easy-to-use mapping application for visualizing and analyzing location based data, or geospatial data. It turns your location data into custom-made heat maps, radius maps, network maps and territory maps so you can see your data with better clarity. It helps you to discover hidden value and get new insights. In addition, Maply provides advanced calculations, such as Center of Gravity analysis and driving distance calculation and route optimization. Maply has a fully working FREE plan that requires absolutely nothing other than a simple registration of account, to start accessing its powerful features. A generous amount of quota has been provided so people in small businesses can use it without any cost, forever. Maply is ISO 27001 certified.Starting Price: $10/month -
16
Useberry
Useberry
Useberry is a comprehensive UX research platform that enables product teams to build better digital products more efficiently. It offers a variety of research methods, including prototype testing, website usability testing, and access to a participant pool with over 100 targeting attributes across 34 countries. The platform integrates seamlessly with popular prototyping and design tools, allowing users to set tasks, validate assumptions, and progress confidently. Useberry provides powerful insights through features like click tracking, user flows, and recordings, which capture user interactions, including mouse movements, face, voice, and screen activity. The platform supports various testing methods such as single task, open analytics, first click, five-second tests, online surveys, card sorting, tree testing, preference testing, and randomization.Starting Price: $67 per month -
17
Kaption
Kaption.co
Kaption is the leading AI-first analytics and feedback tool for digital marketers. Get the insights you need to optimize your digital experience and move business forward. Eliminate guess work, know why it happens, and iterate a lot faster. Often the best way to persuade is to first see things through your customers eyes. Do you know how they are using your website? With Kaption you can visualize your user's journey and any bumps along the way. Excellence comes from good information. Without data you are either lucky, or wrong. Focus your efforts with conversion and monitoring tools. Free heatmap analytics to view your user engagement with each element on your site and how it affects their behavior. See where users get stuck, increase conversion rates, and debug your product faster with smart metadata.Starting Price: $25 per month -
18
Insignal
Insignal
Learn more about your users, Track your users' clicks, and scroll movement on your website. Take steps to improve, and convert them into customers using our easy tools. Not sure what made your user leave the site? Conversion Funnel will help you figure that out. Replay everything that a user does on your website and work towards making your product better. Records your users as they use your website. See every mouse movement, keypress, click and scroll movement. See wherein your users are searching and what part of the site they're interested in by visualizing their mouse and eye movements using machine learning. Helps you find out where and why your users are leaving your website. Track the smallest of details. Feature-rich real-time analytics to collect the smallest detail about the user. Collect feedback and understand your users with customizations like never before. Collect not just feedback but act on that feedback instantly to convert your viewers into paying customers.Starting Price: $14 per month -
19
Squeaky
Squeaky
Squeaky's future-proof analytics suite lets you capture up to 60% more data than legacy tools by putting customer privacy first. Use context-rich customer data and insights to make better decisions for your business. Analyze and segment your traffic to learn why visitors are converting and how you can help more to succeed. Provide faster, more effective customer support by seeing and hearing your customers' problems first-hand. Squeaky puts data at the heart of how you understand and improve your customer experience. There's no need to sift through hours of recording data, our advanced filtering helps you segment and surface only the most relevant customer recordings. Monitor performance and make informed decisions about your site, using precise and meaningful data. Capture round-the-clock NPS® and sentiment survey data and know your customers are being heard. Use heatmap data to provide the right content and the most effective interfaces for your users.Starting Price: $50 per month -
20
Shotcut Track
Shotcut
Introducing Shotcut Track the perfect analytics solution for understanding their users and improving their website. This simple and friendly platform will help they to understand each visitor’s journey, allowing them to replay sessions, collect heatmaps, and more, all while protecting their privacy. Manage analytics with ease and gain a better understanding of their users with Shotcut Track. With interactive heatmaps, they can see exactly how users interact with any page on their site.Starting Price: $0 -
21
Yandex Metrica
Yandex
From traffic trends to mouse movements – get a comprehensive understanding of your online audience and drive business growth. Apply easy-to-use attribution models, filter out spam, and control bot traffic. Extensive user data including in-depth details on ad blocker usage. Set up to 200 goals per site, integrate ecommerce data, and track custom events. View session recordings, heat maps and form analytics reports all out of the box. Your data is updated in real time and never truncated – sampling is user-controlled. Track any amount of traffic and keep all of your data for an unlimited time. Watch how people engage with your site – user clicks, scrolling, mouse movements and keystrokes are all recorded in a video. Identify roadblocks on the way to purchase, see the intent behind clicks, and get insights on how to improve user experience. Discover which parts of a page drive the most attention and where your blind spots are. Locate exactly where users give up scrolling. -
22
WatchThemLive
WatchThemLive
Once you’ve got WatchThemLive set up on your website, you can see how users interact with your web pages through video playbacks. It’s as if you were standing over their shoulder watching their every move, but a lot less creepy. And with these recordings, you have the opportunity to spot bugs, see features on your site that may be causing a high bounce rate, and catch any UX issues you didn’t notice yourself. And beyond just watching anonymous users navigate through web pages, you also get access to in-depth analysis of your website visitors so you get a better understanding of your audience. Through the Visitors and Sessions dashboard, you can find information like where your visitors are from, what device they’re using, and watch replays specific to each person. In addition to session recording, WatchThemLive also features heatmaps, goal tracking, user profiling, and an analytics dashboard to enable you to comprehend data in formats suitable for every scenario.Starting Price: $24 per month -
23
WebszeTheme
WebszeTheme
At WebszeTheme, we believe that data is the key to unlocking success online. That’s why we’ve created a comprehensive dashboard that provides heatmaps, section replays, user behavior, and user event information to help you understand how your website is performing. Our tool is designed to be user-friendly and easy to use. With just a few clicks, you can gain valuable insights into your website’s user behavior and make informed decisions to improve engagement, conversion rates, and overall user experience. We take pride in our team of dedicated professionals who are passionate about website analytics and delivering exceptional results to our clients. Our team includes experts in data analysis, user experience design, and website development, and we are committed to providing the best service possible to our clients.Starting Price: $16 per month -
24
Userbird
Userbird
Userbird is a privacy-focused web analytics platform designed for modern teams. It offers cookie-free tracking, real-time event analytics, heatmaps, and session recordings—without compromising user privacy. With automatic event detection and custom dashboards, Userbird helps marketers and product teams uncover actionable insights effortlessly.Starting Price: $9/month -
25
Fullstory
Fullstory
Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data. -
26
onWork.ai
onWork.ai
onWork.ai is an advanced AI-powered analytics platform designed to revolutionize how businesses understand and optimize user behavior on their websites. With its innovative suite of tools, including AI heatmaps, session recordings, and real-time user tracking, onWork.ai helps marketers, business owners, and web developers visualize how visitors interact with their sites. This powerful insight enables them to identify key engagement hotspots, improve navigation, and refine content to boost conversions. By providing metrics on clicks, scrolls, and engagement levels, onWork.ai helps optimize the customer journey, driving better results. Additionally, its comprehensive reports on user trends, page performance, and traffic patterns offer data-driven strategies for website growth. Whether you're tracking peak traffic hours, user device preferences, or evaluating underperforming pages, onWork.ai gives you the insights needed to create targeted strategies. -
27
Busatools
Busatools
Discover the power of heatmaps with Busatools. Our software offers four essential heatmap tools for comprehensive web analytics: Scroll Maps, Click Maps, Geo Maps, and Device-specific Heatmaps. Understand user behavior, optimize UX, and enhance website performance effortlessly. Scroll Maps reveal user engagement levels across your site, while Click Maps highlight areas of interest and interaction. Geo Maps provide invaluable insights into audience demographics and spatial patterns. Device-specific Heatmaps track user behavior on various platforms for responsive design optimization. Generate heatmaps quickly and efficiently to drive conversions and improve digital strategies. Choose Busatools for intuitive heatmap analytics and elevate your website optimization efforts today.Starting Price: $0
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