Compare the Top Heatmap Software in the USA as of January 2026

What is Heatmap Software in the USA?

Heatmap software is a tool that visually represents data, often used to track user interactions on websites or applications. It provides insights into how users are engaging with a page by displaying areas of higher or lower activity in the form of color gradients, typically from red (high activity) to blue (low activity). Heatmaps are often used to analyze click behavior, mouse movement, and scrolling patterns, helping businesses understand where users focus their attention and how they navigate through a site. This data is valuable for optimizing user experience (UX), improving website design, and increasing conversion rates. Heatmap software is commonly integrated with analytics platforms to provide a more comprehensive understanding of user behavior. Compare and read user reviews of the best Heatmap software in the USA currently available using the table below. This list is updated regularly.

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    Smartlook

    Smartlook

    Smartlook

    Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.
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    Starting Price: $39 per month
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    WebMaxy Analyzer
    Webmaxy Analyzer provides real-time user insights, heatmaps, surveys & polls, funnel view and form analytics. Get access to your users’ journey videos and know the features that appeal the most to your customers. By knowing your visitors, you can enhance their website experience and boost conversion rates. WebMaxy Analyzer is used by digital marketers, owners, product marketers, and other decision-makers to make an informed decisions. It is simple to use, powerful, and easily integrates with your present tech sack. It helps you find the missing dots in analyzing user behavior. Get qualitative data that improve your web app and website by understanding how your users interact with your website and where they click through heatmaps, you can position your CTAs accordingly. Webmaxy Analyzer can help you make data-driven & informed decisions. With Webmaxy Analyzer, you can know and understand your visitors, enhance their website experience and boost conversion rates.
    Starting Price: $33/month
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    Hotjar

    Hotjar

    Hotjar

    Understand how users are really experiencing your site without drowning in numbers. Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will. Track Customer Satisfaction (CSAT), Net Promoter Score (NPS®) & the Voice Of Customer (VOC). Eliminate guesswork by watching Session Recordings and see how people are really using your product. Empathize with your users and see where they get stuck. Look at user behavior and ask the right questions at the right time. Hotjar works out of the box on most popular platforms. Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire. See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site.
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    Starting Price: $99 per month
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    VirtlX

    VirtlX

    VirtlX

    VirtlX is an AI-enabled B2B, SaaS platform that spots hidden profit leaks before they hit your bottom line. Stop Leaking Profit Through People and Process Gaps AI-driven cycle analyses multiple data sources & identifies issues Perceive customer signals → Reflect on employee feedback → Enrich with instant training - No L&D Team Required! All in one platform VirtlX is a fully customizable solution for multi-industry business performance, designed to assist businesses of all sizes. VirtlX delivers a strong ROI with quantifiable deliverables & insights to assist in decision-making towards a people-centric, successful business. Simple approach to customer and employee sentiment as well as in-house training. Cost-effective, scalable subscription model with flexible commitment terms. Understanding customer engagement, feedback, experience and loyalty patterns are key fundamentals necessary for a company’s marketing efforts to be successful.
    Starting Price: $9.00 per month
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    Kaption

    Kaption

    Kaption.co

    Kaption is the leading AI-first analytics and feedback tool for digital marketers. Get the insights you need to optimize your digital experience and move business forward. Eliminate guess work, know why it happens, and iterate a lot faster. Often the best way to persuade is to first see things through your customers eyes. Do you know how they are using your website? With Kaption you can visualize your user's journey and any bumps along the way. Excellence comes from good information. Without data you are either lucky, or wrong. Focus your efforts with conversion and monitoring tools. Free heatmap analytics to view your user engagement with each element on your site and how it affects their behavior. See where users get stuck, increase conversion rates, and debug your product faster with smart metadata.
    Starting Price: $25 per month
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    Contentsquare

    Contentsquare

    Contentsquare

    Contentsquare's digital experience analytics cloud helps companies understand hidden customer behaviors, and use those insights to drive more successful experiences. Conventional web analytics don't give you the full picture. Traditional tools are hard to use and even harder to interpret — providing data that only specialists can decipher. We work hard to keep it simple. Our intuitive visual reporting makes it easy to see how customers are using your site or app. Contentsquare automatically surfaces your biggest opportunities and issues. It's like having your own team of analysts to crunch your data and feed you a smarter to-do list. Quantify the biggest UX issues that are costing you online customers, and prioritize what matters most. Watch the exact sessions leading to errors and friction. Surface and prioritize errors by revenue impact.
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    Quantum Metric

    Quantum Metric

    Quantum Metric

    Quantum Metric gives you the empathy and experience data you need to put people at the heart of your products. Machine learning helps you automate the identification of technical issues and confusing user experiences in real time. Empathize with your customer and easily resolve issues with detailed session replay. Powerful UX analysis that is easy to use and draw insights from, even if you are just browsing your site. Combine qualitative and quantitative data in one platform so teams can make data-backed design decisions.
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    Fullstory

    Fullstory

    Fullstory

    Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data.
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    Oracle Maxymiser
    Improve customer experience and drive higher return on investment. Oracle Maxymiser helps B2B and B2C marketers create optimized customer journeys across websites and mobile apps through testing, personalization, recommendations, and insights. Find what works and what converts. With seamless switching between visual editing and code, Oracle Maxymiser’s visual editor enables nontechnical and technical user collaboration. Whether running A/B testing or complex, multipage funnel testing, the process is easy. Test the entire customer experience by pulling in audience data from any marketing platform or third-party business source and combining it with Oracle Maxymiser’s session data to build a complete customer view. Launch A/B and multivariate testing and segment traffic to see any number of variants throughout the sales funnel. Discover new testing opportunities and gain additional insights into the digital experience with Oracle Infinity-powered Heatmaps.
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    Adobe Target
    Test and optimize every experience, every time. With Adobe, you get the whole optimization engine — AI-powered testing, personalization, and automation at scale — so you can find the individual in the haystack. And then delight them. The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel. Running isolated tests in silos just doesn’t cut it. Instead, easily test everything through every channel every time. AI is critical to modern optimization. Test and personalize to every visitor, applying artificial intelligence with a single click. Exceptional customer experiences require exceptional tools.
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