Compare the Top Free Lead Generation Software as of January 2026

What is Free Lead Generation Software?

Lead generation software is a useful tool for businesses looking to increase their customer base and marketing efforts. It automates the process of identifying, tracking, managing and organizing leads from various sources including online forms, social media campaigns and email lists. The software assists with tasks such as creating reports that compile data about lead sources, analyzing conversion rates of customers, optimizing landing pages and measuring the success of campaigns. Lead generation software provides valuable insight to help organizations make informed decisions about their future marketing strategies. Compare and read user reviews of the best Free Lead Generation software currently available using the table below. This list is updated regularly.

  • 1
    Popl

    Popl

    Popl

    Popl elevates lead generation by making every real-world interaction a scalable, trackable, and high-quality entry point into your funnel. Whether at trade shows, retail events, field campaigns, or networking meetups, Popl allows your team to instantly share branded digital profiles while automatically capturing contact data—name, email, company, role, time, location, and rep attribution. These leads sync directly to your CRM in real time, eliminating manual entry and enabling immediate follow-up. With customizable CTAs, content embeds, and segmentation tools, Popl helps convert first touches into qualified pipeline—making it a powerful tool for teams focused on filling the top of the funnel efficiently.
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    Starting Price: Free
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  • 2
    Visual Visitor

    Visual Visitor

    Visual Visitor

    The most powerful, most targeted, easiest-to-use email acquisition tool available. Grow your email subscriber base 30x or more. Leverage machine learning and artificial intelligence to grow your email list with consent-based subscribers. Who better to add to your email list than the current visitors on your website? We will add 40% of your recent U.S.-based website visitors to your email list without you lifting a finger! Engage your audience through email within a few minutes of visiting your site. Drive results and measure impact with personalized outreach to each customer, sent when visitors are most likely to engage. Add Your DSP, Social Media, Custom Audience, or Direct Mail to drive engagement further. Keep your brand front-of-mind until point-of-purchase. Email Validation is a method of verifying if an email address is valid and deliverable. We help you land your emails in the inbox and connect with your customers. Drive up your open rates and ROI.
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    Starting Price: $299.00/month
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  • 3
    GetResponse

    GetResponse

    GetResponse

    GetResponse provides all-in-one marketing software that empowers marketers, solopreneurs, coaches, creators, and small business owners with affordable, easy-to-use tools for email marketing, marketing automation, and content monetization. With over 25 years of expertise, GetResponse goes beyond email with tools to help grow and engage audiences, create and sell courses, and turn ideas into income. It’s the go-to solution for building a personal brand, selling products and services, and fostering a loyal community.
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    Starting Price: $0
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  • 4
    FireDrum Email Marketing

    FireDrum Email Marketing

    FireDrum Email Marketing

    FireDrum provides powerful email marketing solutions for businesses & organizations of any size, from do-it-yourself to white label or fully managed services. Our platform combines our easy-to-use Email Studio to create email templates, intuitive campaign automation tools, and industry best customer support. FireDrum is scalable and features automation, contact management, engagement tools, and more. Customers rave about our exceptional personal one on one support that you can't get from the megacorp email providers. Choose Chat, Email or Phone communication with your own dedicated account manager. Easily import and export your contact lists. We offer unlimited custom fields and lists. Use our built in contact capture forms or one of the many integrated options. We support email signup forms for WordPress, Privy, WooCommerce and many others. Unique to FireDrum you can view and sort your Contacts by Opens and Clicks. Instantly see what contacts are the most engaged.
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    Starting Price: $4.00/month
  • 5
    HubSpot CRM
    HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.
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    Starting Price: Free
  • 6
    EngageBay

    EngageBay

    EngageBay

    EngageBay is a simple, affordable, integrated, all-in-one marketing, sales and service automation platform with free CRM, built to grow small businesses and startups. The marketing automation suite helps you save time, nurture your audience and automate routine, manual tasks. With the free CRM and sales automation, you can organize all your email contacts, track deals, and the sales pipeline to grow your sales. Further, you can build meaningful customer relationships that stay for life. And finally, with the free live chat and helpdesk features, provide real-time assistance to convert visitors to happy customers. Track, prioritize, and solve customer support tickets in minutes.
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    Starting Price: $10.79/user/month (biennially)
  • 7
    Asana

    Asana

    Asana

    Asana helps teams orchestrate their work–from daily tasks to strategic cross-functional initiatives. With Asana, teams are more confident, move faster, and accomplish more with less—no matter where they are located. More than 119,000 paying customers and millions of free organizations across 190 countries rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns. In Asana, you can track the status of initiatives with ease and get an accurate view of how you’re progressing towards goals. Report on project progress in minutes with real-time work reporting to create visibility for teams and stakeholders. Join millions of users getting work done with a free trial.
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    Starting Price: Free
  • 8
    Drift

    Drift

    Drift

    In a world where instant and on-demand is the norm, your customers' expectations have never been higher — and companies that deliver fast, easy, and personalized buying experiences are the ones that will win. That's where Drift can help. The Drift platform combines chat, email, video, and automation to remove the friction from business buying. With Drift, you can start conversations with future customers now, on their terms. There are over 50,000 businesses that use Drift today to generate more revenue, shrink sales cycles, and make buying easy. Conversational Marketing connects you to visitors in real-time conversations, so you can surface the right content, answer questions, or qualify and convert buyers into a sales meeting.
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    ZoomInfo

    ZoomInfo

    ZoomInfo

    ZoomInfo helps companies achieve their most important objective: profitable growth. Our platform puts sales and marketing professionals in position to identify, connect, and engage with qualified prospects by giving you: - Verified Emails & Direct Dials - Intent Data & Business Scoops - Technographic Information - Company Organization Charts Integrate with the apps that matters to you. Start your free trial today.
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    Agile CRM

    Agile CRM

    Agile CRM

    All-in-One CRM. Automate your sales, marketing, and service in one platform. Avoid data leaks and enable consistent messaging. Make the most of Agile's modern features & integrations, easy implementation and great support at an affordable price. Cloud based SaaS service that is mobile-ready, fast, and simple to use. Agile CRM gives you a range of prepackaged email marketing templates to give your business the visually appealing, professional look and feel it needs. Check out Agile’s email marketing template examples, then select the template you prefer, draft your message, and automate the send. You can also create custom templates—with no programming experience—that pull in your branding for added impact. Make the most of Agile's modern features & integrations, easy implementation and great support at an affordable price. Cloud-based SaaS service that is mobile-ready, fast, and simple to use.
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    Starting Price: $8.99 per user per month
  • 11
    Plerdy

    Plerdy

    Plerdy

    Plerdy - Multifunctional SaaS solution for an improvement of conversion on websites. - Heatmaps - we see exactly where the clicks were on the website. All clicks on the website are recorded and displayed in real time. Which helps to understand how users behave on the website. - Popup smart forms - you can quickly create and show on the website different pop-up forms without developers and designer. Examples: The pop-up form for collecting leads from the website. Offer to the users when they abandon their shopping cart. - SEO-alerts - tool that continuously analyzes your website SEO factors to provide regular notifications on changes. Checks keywords, titles, tags and attributes to define what can be optimized. Provides both aggregated and on-page statistics to evaluate your web resource.
    Starting Price: 29$/month
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    Wingmate

    Wingmate

    Wingmate

    Intuitive solutions earning powerful results to help commercial service businesses dominate their competition. From large enterprises to small & medium-sized businesses, our 3 solutions help our clients unite their troops to save time and sell more. Our 3 (à-la-carte) solutions include; 1. Mobile Reporting App - Quick & easy tool for your field staff on the move. Capitalize on what they see & hear every day with our Reporting App. 2. Simple CRM - A simple yet powerful CRM for field service businesses. Perfect for users that hate overbuilt CRMs & need to leave the messy spreadsheets. 3. Inside Sales Support - Need inside salespeople? We provide top talent to qualify your leads, set meetings & tee-up deals.
    Starting Price: $17
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    SALESmanago

    SALESmanago

    Benhauer

    We help eCommerce businesses grow sales through deep customer understanding and seamless multi-channel interactions. Our approach collects real-time data on transactions, preferences, and website behavior, stored and managed in our Customer Data Platform. This data powers our Omnichannel Marketing Automation and AI-driven personalization. Our platform, co-developed with e-commerce marketers, introduces innovative tools like zero-party data collection, AI email design, and flexible workflows to address e-commerce challenges. Trusted by global brands like Adidas, Converse, and Crocs, we consistently deliver a 5-10x conversion boost and 40% annual growth, recognized by G2 for excellence. Think of us as an extension of your marketing team, always focused on delivering value, starting with a custom Growth Plan tailored to your business.
    Starting Price: 0
  • 14
    Diffbot

    Diffbot

    Diffbot

    Diffbot provides a suite of products to turn unstructured data from across the web into structured, contextual databases. Our products are built off of cutting-edge machine vision and natural language processing software that's able to parse billions of web pages every day. Our Knowledge Graph product is the world's largest contextual database comprised of over 10 billion entities including organizations, people, products, articles, and more. Knowledge Graph's innovative scraping and fact parsing technologies link up entities into contextual databases, incorporating over 1 trillion "facts" from across the web in nearly live time. Our Enhance product provides information about organizations and people you already hold some information on. Enhance let's users build robust data profiles about opportunities they already hold some data on. Our Extraction APIs can be pointed to a page you want data extracted from. This can be product, people, article, organization page, or more.
    Starting Price: $299.00/month
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    SalesRabbit

    SalesRabbit

    SalesRabbit

    SalesRabbit is a sales enablement service that’s built around a mobile app. The app helps sales teams assign areas, track their progress, make the best decisions in the field, and constantly get better at their craft. It has all the tools salespeople want, from lead tracking to DataGrid, which enables them to target the best prospects and know everything about a potential customer before they even knock on the door. Most importantly, they work personally with your company to make sure you’re getting the results you need.
    Starting Price: $25 per user per month
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    LeadRebel

    LeadRebel

    LeadRebel

    LeadRebel is a software for B2B lead generation. We show you which companies visited your website, company and contact information of the contact person. More traffic, more "warm" leads, more sales success! 98% of visitors leave your website without any interaction. Now you can find out which companies have visited your website, what sources they have been coming from, what products/services are they interested in and you can proactively contact potential customers. LeadRebel offers unbeatable value for money! You can use our software for just 29 Euros/Month. We offer 14 days free premium version. Our solution is one of the most affordable on the market of B2B lead generation, while providing a wide range of functionality. We show you detailed company information, list of employees and contact details, thus everything you need for a successful B2B lead acquisition. Easy integration of our tracking code, you can connect your website with LeadRebel in a few clicks.
    Starting Price: €29 per month
  • 17
    Mediatoolkit

    Mediatoolkit

    Mediatoolkit

    Mediatoolkit is an award-winning media intelligence solution that enables businesses of all sizes to monitor and analyze online conversations across 100+ million sources (including social media) in real-time and in any language. It notifies users the moment their query is mentioned online via email, Slack, or the Mediatoolkit mobile app. If a query starts generating more online buzz than usual, the tool will automatically send a Spike alert. Mediatoolkit also boasts very advanced yet easy-to-understand analytics. More than 2000 chart combinations can be customized, generating reports adjusted to your strategy and business goals, which results in fully unique datasets. That way, users can discover growth opportunities, manage brand reputation and consumer feedback, prevent crises, and identify influencers. Other features include Boolean search and advanced filtering options, custom brand reports and data exports, and unlimited users, keywords, and reports on all paid plans.
    Starting Price: $399/month
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    indemandly

    indemandly

    indemandly

    Go beyond chat with PowerTiles: fast, visual shortcuts that cut through the noise and convert your visitors. Drag & drop tiles onto your indemandly button and watch your audience grow. Gain immediate insights into your customers that help close deals, fast. Deliver personalization quickly and reliably, at scale. Instantly learn where your leads are coming from, how they landed on your site, and the page that triggered the conversions. Highlight important announcements like events, seasonal sales, and new product launches for website visitors to instantly see. All from a ridiculously easy-to-use dashboard. A powerful shared inbox with seamless handoffs, multi-channel messaging support, and shareable customer notes. Built to be feather-light, blazingly-fast, and completely flexible to fit perfectly into your existing workflow.
    Starting Price: $12 per month
  • 19
    Social HorsePower

    Social HorsePower

    Social HorsePower

    We all have more work than we can get done in a day. At SHP our "never login" philosophy means there’s no software for your team to learn and no need for ongoing training. We help your company thrive by connecting, communicating and engaging with your prospects and customers through a voice they know and trust – your employees. Break down the wall between sales and marketing. Then use our best-in-class analytical tools to help you measure the impact on your entire business. At SHP, working with our customers is not just an idea that gets kicked around – it’s a tangible process that you are part of. We actively invite our customers to participate in the development cycle. We have short 4 week sprints. You vote on the features you want next. We get to work making them.
    Starting Price: $249 per month
  • 20
    Airy Messenger
    From Conversational AI assistants to customer service experiences, own your own conversational platform with open-source Airy. Airy Core is an open source, fully-featured, production-ready conversational platform. With Airy you can process conversational data from a variety of sources. Since Airy's infrastructure is built around Apache Kafka, it can process a large amount of conversations and messages simultaneously and stream the relevant conversational data to wherever you need it. Connect anything from our free open-source live chat plugin to Facebook Messenger & Google's Business Messages to your Airy Core. This is all possible through an ingestion platform that heavily relies on Apache Kafka to process incoming webhook data from different sources. We make sense of the data and reshape it into source-independent contacts, conversations, and messages.
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    SnapCall

    SnapCall

    seampl

    Use video chat to connect with online leads and increase sales performance — whether it’s Online Shopping, B2B Sales, or Consulting Business. Reproduce the world-famous Live Video Shopping experience, and provide immersive Product Demo. Initiate Online Consultations without leaving the chat conversation. You no longer need to use a third-party video service provider, the video communication takes place directly without leaving the chat. Regardless of your screen sharing needs (presentation display, technical support), the entire experience happens in a single click and inside chat with the client. All agents can instantly playback their call records immediately after the call is ended. Find all your recordings in our embedded dashboard, even weeks after the call ends. Initiate a live video call within the chat with your client. Enhance collaboration by enabling screen sharing.
    Starting Price: $29 per month
  • 22
    HubSpot Customer Platform
    Put your customers first and grow better with HubSpot’s AI-powered customer platform. Connect your front office teams through a complete view of the customer journey. Use AI-powered tools to deliver a seamless customer experience Easily adapt to emerging industry trends and technologies. Traditional CRMs alone aren't enough to drive growth. Most aren’t designed for customer connection, which is critical in an AI-driven world where customers can explore, evaluate, and buy with efficiency. HubSpot’s customer platform is so much more. It’s powered by Smart CRM that combines customer data with AI to help you adapt, products for engaging customers across the entire journey, and an ecosystem of integrations, education, and community. It’s built for businesses to connect with customers, and grow better.
    Starting Price: Free
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