Best Free Market Research Software of 2025

Compare the Top Free Market Research Software as of December 2025

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What is Free Market Research Software?

Market research software helps businesses gather, analyze, and interpret data about their target market, competitors, and industry trends to make informed decisions. These platforms provide tools for collecting both qualitative and quantitative data through surveys, polls, focus groups, and social media analysis. Market research software often includes data visualization tools, reporting features, and predictive analytics to help businesses identify patterns and trends. Additionally, many platforms integrate with customer relationship management (CRM) and sales systems to provide a more comprehensive view of customer behavior. By using market research software, organizations can better understand customer needs, optimize marketing strategies, and drive product development. Compare and read user reviews of the best Free Market Research software currently available using the table below. This list is updated regularly.

1

QuestionPro

QuestionPro

QuestionPro is a powerful survey and research platform that helps individuals, startups, non-profits, small and medium businesses, and enterprises gather actionable insights. The platform supports over 40 question types, advanced survey logic, and fully customizable surveys for any audience. AI-powered survey creation speeds up survey design, while QuestionPro BI and PathosAI provide deep analytics and sentiment analysis for data-driven decisions. Surveys can be deployed via email, social media, website pop-ups, or offline, making it easy to reach respondents anywhere. Integrations with tools like Tableau and Zapier allow seamless data management and reporting. QuestionPro transforms raw data into meaningful insights, enabling organizations to improve products, research markets, and make confident business decisions.

11 Ratings

Starting Price: $99/month for 1 year

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2

Key Survey

Key Survey

A Single Integrated Platform to Collect, Manage, and Analyze Feedback. Key Survey’s professional survey software provides the power and flexibility to centralize data and feedback collection across the entire enterprise. Users enjoy a seamless, controlled environment that ensures data is accurate, integrated, and actionable. Enterprise-wide online survey tool. Closed-loop automation and workflows. Integrates seamlessly with existing systems. By moving your customer satisfaction programs to Key Survey, you gain access to the industry’s most robust survey tool with years of experience delivering high-powered customer satisfaction solutions. Advanced survey options let you create the optimal survey experience for your customers that promotes participation and produces a volume of meaningful results for managers to analyze and act on.

2 Ratings

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3

Chartrics

Margasoft Corp.

Chartrics, developed by Margasoft Corp., is a data analysis and reporting software that automates PowerPoint, turning live data into always up-to-date presentations. It is the all-in-one PowerPoint add-in that automates reporting workflows for Research, Finance, Strategy, and Competitive Intelligence teams. From earnings summaries and QBR decks tomarket research and KPI dashboards, Chartrics (formerly DataPlay) eliminates repetitive tasks, reduces errors, and links your Excel data to PowerPoint – all in a single click. Chartrics is the only AI-powered Excel-PowerPoint add-in purpose-built to automate recurring reporting workflows. Unlike BI platforms or static plugins, Chartrics keeps analysts, strategists, and researchers working directly inside Microsoft Excel and PowerPoint - the tools they already know and rely on - while removing the manual, error-prone steps that slow reporting cycles.

Starting Price: $99/month/user

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4

Prelaunch

Prelaunch

Prelaunch is an all-in-one product-validation platform that helps creators, startups, and brands measure real purchase intent and market demand before full-scale launch. Instead of relying on traditional survey panels, it uses a “reservation-deposit” funnel where prospective buyers place a small real deposit for a future product, helping validate interest more reliably. The platform supports use cases such as concept testing, pricing optimization, positioning, and business-model validation, and integrates tools like a performance dashboard tracking 35+ data points, AI-powered market-research assistants, on-site landing pages, deposit-funnels, focus groups, and interviews. Users can target real audiences through ads, show their product in a simulated ecommerce experience, capture insights via post-reservation surveys, and build an early engaged community of ready-to-buy customers.

Starting Price: $250 per month

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5

mQuest

cluetec

mQuest® Market Research is the ultimate survey tool for all kinds of modern market research – approved a million times over. Flexible order management, convenient implementation, and precise analysis – makes mQuest® POS the ideal companion for research at the POS. Individual checklists, detailed picture documentation and a precise analysis help maintain and continuously improve quality standards. mQuest® Lead makes the automated mobile acquisition of leads on smartphones or tablets and the corresponding follow-up can be easily feasible. Whether interview based or filled out individually, with mQuest® Car Clinic any prototype test can be executed in a confident and secure way, With mQuest® field workers are able to overview all orders and activities while they are on the road with mQuest® service. All processes can be documented consistently with checklists and protocols.

Starting Price: $199 per month

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6

CoolTool

CoolTool

Discover and validate what consumers see, think, and feel beyond their conscious control on desktop and mobile. Online webcam eye tracking for identifying where consumers’ attention goes. Online emotion measurement for capturing consumers’ emotional statements during the interaction with digital products. Online implicit tests for uncovering true attitudes and thoughts hidden in the subconscious. Online solutions for remote usability research. We’ve designed the new product UXReality that completely replaces usability labs with a virtual solution. It allows you to do UX research both on desktop and mobile remotely. You get high-quality session recordings and can literally see through the users’ eyes. The solution includes AI-powered webcam eye tracking, emotion measurement, and surveys.

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