Best Marketing Analytics Software

Compare the Top Marketing Analytics Software as of December 2025

What is Marketing Analytics Software?

Marketing analytics software is software that enables businesses to measure, analyze, and optimize the performance of their marketing campaigns and activities. These platforms typically offer features for tracking customer behavior, website traffic, conversion rates, social media engagement, and return on investment (ROI). Marketing analytics software uses data-driven insights to assess the effectiveness of marketing strategies, segment audiences, and improve targeting. It enables businesses to make informed decisions about their marketing efforts, enhance customer experiences, and drive higher revenue through more efficient marketing initiatives. Compare and read user reviews of the best Marketing Analytics software currently available using the table below. This list is updated regularly.

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    WhatConverts

    WhatConverts

    WhatConverts

    See What Marketing Converts - WhatConverts is a complete call tracking, lead capture and reporting platform giving marketers the power to “See What Marketing Converts!” Capture phone calls, web forms, chats & eCommerce transactions. Trusted by 10,000+ companies and marketing professionals to track, manage and reports all in one place. Used by marketing professionals to track, manage and report PPC, SEO and Social campaigns. WhatConverts offers a full featured call tracking platform. Our software solution is an All-in-one platform that is a stand alone solution. We also easily integrate with other software platforms to enhanced functionality. Call, Form, Chat and eCommerce tracking is all included. Real-time reporting, lead management, and more in one simple platform. The solution offers a robust set of tracking tools for website chat sessions, eCommerce transactions, custom online events as well as integrated business reporting for quotable leads, total lead
    Starting Price: $30.00/month
  • 2
    Go4Clients

    Go4Clients

    Go4Clients

    Automate customer engagement with our Drips technology. Go4Clients latest Drips feature uses a combination of SMS, Voice, Email, and Mobile Landing Pages to interact with your customers. Map out the customer journey and let consumers flow down your sales funnel automatically. Trigger messages with different channels based on a user's actions or no actions. Want to BOOST YOUR SALES? Easy. Integrate your current forms to Go4Clients and automate your communications in just a few minutes. Go4Clients allows you to automatically pass data to and from other web services without writing a single line of code. DRIPS make omnichannel and automation simple. Just pick your message and choose the most relevant channel for the very right time. Let’s start connecting with customers anywhere in the globe. Go4Clients has worked across many Industries.
    Starting Price: $50 per month
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