Best Free Marketing Attribution Software
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Compare the Top Free Marketing Attribution Software as of January 2026
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What is Free Marketing Attribution Software?
Marketing attribution software is software that enables businesses to track and measure the effectiveness of their marketing efforts across multiple channels. By analyzing customer interactions and touchpoints throughout the buyer’s journey, these platforms determine which marketing activities contributed to a conversion or sale. This software provides insights into which channels, campaigns, or strategies generate the best return on investment (ROI), allowing marketers to allocate resources more effectively. Marketing attribution tools often use models such as first-touch, last-touch, or multi-touch attribution to evaluate the impact of different touchpoints. Ultimately, these platforms enable businesses to optimize their marketing strategies by understanding which efforts are most successful at driving results. Compare and read user reviews of the best Free Marketing Attribution software currently available using the table below. This list is updated regularly.
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1
CampaignTrackly
Leafwire Digital
📢 Calling all marketers! Unleash the potential of your marketing dashboards with high-quality campaign data. Say good-bye to missing or inaccurate data and get reliable insights that propel your campaigns to new heights. UTM parameters and marketing conventions play a crucial role in tracking the success of advertising campaigns. By adding them to your URLs, you unlock valuable insights uncovering which ads are driving the most traffic, conversions, and ultimately, revenue! 📈💸 But UTM tagging is tedious, time-consuming & error prone. That's where we help you automate, standardize, error-proof your campaign URLs & save a ton of time! CampaignTrackly is the ultimate time-saving tool that ensures accurate reporting data for your marketing campaigns! 🎉💪 With our automated marketing conventions, UTM builder, and link shortener tools, you can wave goodbye to tedious, error-prone spreadsheet work and send data to key platforms with a click. Unlock your marketing success. Try us todayStarting Price: $15/month -
2
Klaviyo
Klaviyo
See what really drives revenue with flexible, cross-channel attribution. Customize lookback windows, touchpoints, and filters—and apply changes retroactively for apples-to-apples comparisons. Pair last-click or multi-touch attribution with portfolio dashboards, cohort and funnel analysis, and benchmarks. Understand performance across email, SMS/RCS, WhatsApp, and push in one view, then act on insights with testing, recommendations, and AI-assisted optimization.Starting Price: $0/month -
3
wecantrack
wecantrack
All your affiliate data in one dashboard and your marketing tools. We have worked in the affiliate marketing industry for many years. During this time, we have developed various tools to help our previous employer - including conversion tracking, affiliate data reporting, affiliate link testing, automation of content sorting through algorithms, deeplink generation and more. In January 2017, we finally managed to create an integration that links our affiliate conversion data with Google Analytics. Realizing the potential of this tool, we founded wecantrack in January 2019 to offer this solution among more integrations to affiliates. We are excited to be fully focused on wecantrack, and helping our clients set up proper conversion tracking. We know that affiliate marketing is becoming a more challenging industry every year, with so many restrictions and increasing competition. But being able to fully monitor every channel and website element is more important than ever!Starting Price: $59 per month -
4
Kochava
Kochava
Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.Starting Price: FREE -
5
Creatable
Creatable
The Creatable platform enables brands to seamlessly find and activate optimal creators to market their products on social media and on their owned properties. Our workflows enable clear direction to creators that yield engaging content made shoppable on social and site. With powerful social and first-party insights to track performance throughout the sales funnel, Creatable ensures the brand meets consumers wherever they are, at all stages of the shopping journey. Our platform also enables the activation of store associates and ambassadors with rich social campaigns and storefronts on site powered by shoppable content. Our Content API and embeddable interactive widgets fuel rich shoppable video experiences on site and in-app. -
6
ROIVENUE
ROIVENUE™
ROIVENUE™ is a marketing intelligence suite built to maximize ROI through data-driven attribution and integration. All your advertising, CRM, and web analytics data in one place. Harness the power of multi-touch attribution to get the most out of your ad spend. The customer journey does not consist of just a single touchpoint. Data-driven attribution enables you to understand the true contribution of each channel. It gives you the datapoints to allocate budgets for maximum performance. Our AI-based predictive model tells you how to reallocate your budget among channels for maximum performance. Depending on your marketing goals, you can optimize advertising channels for profit or revenue,Starting Price: €99 per month -
7
Dreamdata.io
Dreamdata
Dreamdata is a B2B revenue attribution platform that empowers go-to-market teams with actionable insights to drive growth. It automatically collects, models, and activates data from across your marketing and sales tech stack, providing a 360° view of the customer journey. With Dreamdata, you can: - Accurately attribute revenue to specific marketing and sales activities. - Understand the ROI of your campaigns and channels. - Identify buying signals and prioritize high-intent leads. - Build targeted audiences for personalized campaigns. - Measure performance against industry benchmarks. Dreamdata's no-code interface makes it easy to use, even for non-technical users, while its powerful analytics capabilities provide the depth of insight needed to make data-driven decisions. By connecting spend to revenue and pipeline, Dreamdata enables B2B teams to optimize their go-to-market strategies and achieve sustainable growth.Starting Price: $999 per month -
8
Makeme.click
MakeMeClick
Get ultimate control over your traffic, track each and every event and intelligently distribute your leads. All, in one user friendly interface, with the most simple API Integration you can imagine. Take control over your traffic and maximize your potential with our unique proactive leads splitting and distribution system. Re-distribute your leads effectively and gain a lasting revenue stream. With our dozen of already integrated partners, connecting to your clients has reached a new level of ease. Take advantage of our already-in-place and ready-to-use technologies for hassle free integration. Build and manage your own network and connect to our system as an advertiser, within less than a day. Our API is based on simplicity, designed to ensure seamless integration without and heavy duty development or risk.Starting Price: $229 per month -
9
BeMob
BeMob
Ad tracking software for media buyers and affiliate marketers. One-stop solution to the online advertising challenges. Track all ad campaigns in one place. Manage traffic data through advanced rules or do it automatically. Analyze reports data. Optimize your campaign's performance. Collaborate with your team and affiliates through Workspaces and Shared Reports. Stop wasting ad budget and forget about routine. With BeMob you increase your ad campaign performance to get the highest ROI. Forget about 24/7 server monitoring and extra hidden costs. With BeMob you will get one stop solution that provide you with focusing only on your ad campaigns performance. Try BeMob and enjoy ultimately new level of Ad tracking Performance and UX you have used ever. Forget about Server Handling Routine and work with any traffic amount due to BeMob Server Auto Scaling Architecture. Launch and Stop your Campaigns directly without log into you Traffic Source Accounts.Starting Price: $49 per month -
10
Fingerprint
Fingerprint
Stop fraud, spam, and account takeovers with 99.5% accurate browser fingerprinting as a service. Access suspicious visitor activity and geolocation at lightspeed. Integrate our API into your server-side business rules or signup process. Receive instant notifications delivered securely to your backend systems, ideal for building scalable and asynchronous processes. Powerful account takeover protection for any web application. Keep your customers' accounts safe by accurately identifying threats before they cause damage. Users that re-use passwords across multiple services are at risk of having their accounts accessed by fraudsters who purchased or hacked their account information from elsewhere. Catch these attempts by associating multiple login attempts from bot networks. Social engineering is still one of the most reliable methods for fraudsters to access accounts. Require new visitors to provide additional authentication to stop phished accounts from being accessed easily.Starting Price: $80 per month -
11
Weberlo
Weberlo
Weberlo.com specializes in advanced, real-time marketing and PPC (Pay-Per-Click) attribution tools. It features cookieless tracking, ensuring accuracy and compliance with modern privacy standards. The platform helps businesses maximize their Return On Ad Spend (ROAS) through precise ad tracking insights. It offers a deep understanding of organic attribution, helping to identify profitable traffic sources. Users can explore the entire customer journey, from initial interest to post-purchase behavior. The service integrates seamlessly with various platforms, simplifying analytics and setup processes. Weberlo also focuses on optimizing ad budgets in real-time and targeting audiences precisely. Additionally, it supports tracking of lifetime customer value and integrates deeply with payment platforms to ensure accurate financial reporting. Lastly, the platform enhances ad performance by sending quality data back to ad platforms for better optimization and cost reduction.Starting Price: $99 per month -
12
Attribuly
Attribuly
Attribuly is a marketing attribution and analytics platform designed to help Shopify merchants optimize their marketing strategies by providing accurate insights into return on ad spend, customer lifetime value, and overall growth. It offers advanced attribution and tracking tools, including server-side tracking, multi-touch attribution, and customer analytics, to create a comprehensive data engine for enhancing growth systems. By utilizing first-party customer data, Attribuly enables brands to optimize advertising algorithms, make strategic decisions, personalize user experiences, boost conversion rates, and streamline revenue channels, thereby fostering ongoing revenue growth and maintaining a competitive edge. The platform supports over 10,000 ecommerce entrepreneurs and integrates with various marketing channels, including Facebook, Google, TikTok, and Bing ads, as well as email marketing platforms like Klaviyo.Starting Price: $79 per month -
13
Amazon Attribution
Amazon
Grow your business on Amazon by optimizing experiences off Amazon. Amazon Attribution is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels across search, social, video, display, and email impact shopping activity and sales performance on Amazon. With these insights, you can discover new ways to grow your business on Amazon by optimizing experiences off Amazon. Understand the impact of your cross-channel digital marketing activities. Make in-flight optimizations using on-demand advertising analytics to help maximize impact and ensure efficiency. Learn which of your strategies maximize return on investment and drive sales in order to build future marketing plans. Amazon Attribution is currently available for professional sellers enrolled in Amazon Brand Registry, vendors, and agencies with clients who sell products on Amazon. Eligible sellers and vendors can access Amazon Attribution measurement.
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