Best Marketing Automation Software
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Compare the Top Marketing Automation Software as of December 2025
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What is Marketing Automation Software?
Marketing automation software is software for businesses to automate and streamline their marketing processes. It allows users to use pre-programmed tasks, such as email campaigns, to reduce the time spent on manual tasks. It can also help companies track customer behavior through analytics and provide insights into how an organization's marketing efforts are performing. By automating these processes, marketers are able to focus more of their energy on strategy and other value-adding activities. Compare and read user reviews of the best Marketing Automation software currently available using the table below. This list is updated regularly.
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1
GetResponse
GetResponse
GetResponse provides all-in-one marketing software that empowers marketers, solopreneurs, coaches, creators, and small business owners with affordable, easy-to-use tools for email marketing, marketing automation, and content monetization. With over 25 years of expertise, GetResponse goes beyond email with tools to help grow and engage audiences, create and sell courses, and turn ideas into income. It’s the go-to solution for building a personal brand, selling products and services, and fostering a loyal community.Starting Price: $0 -
2
Outgrow
Outgrow
Outgrow allows you to better acquire, qualify and engage leads by making it easy to build personalized quizzes, calculators, assessments, recommendations, polls & chatbots. No developers or designers required! Outgrow has a host of design templates which are fully optimized for mobile, desktop, and tablet, and are easily embeddable into your advertising, websites, mobile apps, social media, SMS and email communication. In addition, there are over a 300 pre-made content pieces and funnels that are optimized to improve conversion so you can change the questions, make a few tweaks so its consistent with your brand and have your own interactive content ready in minutes.Starting Price: $14/month -
3
User.com
User.com
User.com is a full-stack marketing automation software for all your messaging and relationships with customers. User.com is a single platform with many features providing you with easy-to-use, robust tools for marketing, sales, and support teams. Use the various features to send consistent communication to your customers across a variety of channels, from email marketing, live chat, web and mobile push, SMS messaging, call centers, and more, turning every visitor into happy customers. See every piece of data and measure everything with all activities organized in a single place, that can be customized to show only essential metrics as you determine, to make actionable decisions easy. Ready to check it out? Sign up for a free demo trial now at User.com →Starting Price: $249.00/month -
4
Keap
Keap
Find out how Keap helps you get organized, automate daily tasks and close more leads. Keap, formerly known as Infusionsoft, is the all-in-one CRM, designed for small business owners. The smarter way for small businesses to do great work. Keap organizes your client information & daily work in one place, freeing you up from repetitive tasks. All new and existing leads are in one place. All of your client information is accessible anywhere, 24/7. Take the friction out of winning work with hassle-free scheduling and easy quoting. Get out of bill collecting and get paid faster by tracking outstanding invoices. Deliver the kind of service that earns you referrals, leading to long-term relationships (and business).Starting Price: $40 per month -
5
Marketo
Marketo
Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalized experiences, optimize content, and measure business impact across every channel, from acquisition to advocacy. Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities in concert with sales. Use predictive content, A/B testing, and personalization to deliver consistent and relevant experiences each and every time. Reach prospects and buyers across every channel including email, display, mobile, social, search, and offline to deliver timely, engaging experiences. Understand, prove, and optimize your marketing impact.Starting Price: $895 per month -
6
emfluence Marketing Platform
emfluence
Designed with you in mind, the emfluence Marketing Platform offers an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with email automation, advanced personalization in email marketing, social media management, timely SMS marketing, high-converting landing pages, comprehensive automated reporting, website tracking, lead scoring, a centralized marketing calendar, and more. Experience the perfect balance of usability and functionality with the emfluence Marketing Platform, and take your marketing to the next level.Starting Price: $1,000/month -
7
CANDDi
Campaign and Digital Intelligence
CANDDi is the most advanced visitor tracking tool on the market. Just like the other options out there we show you the companies who visit your site — but we're the only one that can also show you the individuals. Get alerted as soon as a high-value individual has been on your website, and see exactly which pages they've visited. That's how you can contact the right person directly, with a pitch that's specifically tailored to their interests. CANDDi's innovative platform is 100% compliant to data regulations. We only share an individual's personal data when it's gathered through one of our many GDPR-compliant data capture methods.Starting Price: £149/month -
8
SendPulse
SendPulse
A multi-channel marketing automation platform designed to help marketers create personalized promotional campaigns. Users can choose between email, SMS, and web push notification or build an elaborate message sequence by combining several channels in a single campaign. When it comes to email marketing, the platform packs all the necessary tools to automate lead nurturing and lead generation. Users can create custom subscription forms and grow their mailing list. Intuitive drag and drop allows users to design mobile-friendly email templates or choose a predesigned one from a massive gallery. The company, also, offers a transactional email service that users can use to send up to 12000 free emails via SMTP or API. SendPulse has its own chatbot builder. Users can create a Facebook Messenger chatbot or a Telegram chatbot and use it to send personalized campaigns or as an autoresponder.Starting Price: $9 per month -
9
Kartra
Genesis Digital
Create, market and launch online without hiring a team of copywriters, web developers, designers or system integrators! Sell products or services online through our secure and gorgeous checkout forms for both credit card and PayPal payments. Amazing drag-and-drop page builder with hundreds of professionally designed templates. Ultimate flexibility and 100% mobile optimized. Build your leads, prospects and customers database. Organize them in theme groups via lists and custom tags. Engineer a multi-page funnel flow to convert visitors into leads, leads into customers, and customers into recurrent clients! Create live or automated email/SMS marketing campaigns to communicate and engage with your user base. Deliver your content, course or training material with our professionally designed, drag-and-drop membership portal builder.Starting Price: $99 per month -
10
Teknovate CRM
Teknovative Solution
Teknovate CRM is the best B2B & B2C Sales and Marketing Software for Indian & International Markets that helps by Synchronizing Customer Communication among Business departments. It acts as a Personal Lead Manager for you. It will Capture your Leads from all Sources, Send Introductory Mail/SMS to the Lead & reminding you of all your activities. You can manage multiple departments within one Organization like Sales, Marketing, Projects & tasks, Service Tickets, and Potentially other teams too. Never forget any follow-up by our personalized task reminder dashboard. Automatically Assign leads to the appropriate salesperson based on area or product/service and manage it effectively. Reduce time in follow-up by our marketing automation & auto-follow up the system. Reduce tasks & Increase the performance of your employees. Increase leads conversion ratio by automated, Targeted & constant follow up. Get Live and most advanced reports by Our BI Reporting dashboard.Starting Price: $10 -
11
Jobin.cloud
Jobin.cloud
Simplify prospecting efforts by automating LinkedIn profile-searches and imports. Finding and actively engaging with the right people is the first essential step of any business. However, browsing on social networks tends to be long and frustrating without the support of proper automation. Import in FULL (not just Name and Role) hundreds if not thousands of potential leads, in just one click, be it people, or companies. Remain untracked by LinkedIn, and surpass the limits of what regular users can do. After enabling Auto Import, just viewing a profile is enough to fully import them into your Jobin repository. Everything gets seamlessly merged, so instead of ending up with duplicates, you've fully updated them instead. LinkedIn profiles are definitely rich with useful information, but not always do they have everything; more often than not, emails, phone numbers, and other social media profiles are kept private or not mentioned.Starting Price: €7.99 per month -
12
BenchmarkONE
BenchmarkONE
Make every relationship count and make the most out of every opportunity with BenchmarkONE (formerly Hatchbuck). BenchmarkONE is an all-in-one sales and marketing software for small businesses that combines CRM, email marketing, and marketing automation tools. With BenchmarkONE, growing businesses can easily keep tabs on prospects and customers, automate followup, and track success of campaigns with ease.Starting Price: Free -
13
SALESmanago
Benhauer
We help eCommerce businesses grow sales through deep customer understanding and seamless multi-channel interactions. Our approach collects real-time data on transactions, preferences, and website behavior, stored and managed in our Customer Data Platform. This data powers our Omnichannel Marketing Automation and AI-driven personalization. Our platform, co-developed with e-commerce marketers, introduces innovative tools like zero-party data collection, AI email design, and flexible workflows to address e-commerce challenges. Trusted by global brands like Adidas, Converse, and Crocs, we consistently deliver a 5-10x conversion boost and 40% annual growth, recognized by G2 for excellence. Think of us as an extension of your marketing team, always focused on delivering value, starting with a custom Growth Plan tailored to your business.Starting Price: 0 -
14
FIREBusinessPlatform
1400degrees
Establish and organize your businesses’ customer and contact information, which is the cornerstone to sales, marketing, and support activities. Harness the power of marketing automation and improve your business engagement from awareness, through purchasing to advocacy. Achieve greater efficiency and business velocity by leveraging team collaboration for all sales, marketing, and support activities. Remove the boundaries of distance, by adding the power of face-to-face video conferencing to all your sales, marketing, support, and business activities. Harness the power of marketing automation. Improve your business engagement from awareness, through purchasing, to advocacy. Achieve greater efficiency and business velocity by leveraging team collaboration for all sales, marketing, and support activities.Starting Price: $19 per month per user -
15
Go4Clients
Go4Clients
Automate customer engagement with our Drips technology. Go4Clients latest Drips feature uses a combination of SMS, Voice, Email, and Mobile Landing Pages to interact with your customers. Map out the customer journey and let consumers flow down your sales funnel automatically. Trigger messages with different channels based on a user's actions or no actions. Want to BOOST YOUR SALES? Easy. Integrate your current forms to Go4Clients and automate your communications in just a few minutes. Go4Clients allows you to automatically pass data to and from other web services without writing a single line of code. DRIPS make omnichannel and automation simple. Just pick your message and choose the most relevant channel for the very right time. Let’s start connecting with customers anywhere in the globe. Go4Clients has worked across many Industries.Starting Price: $50 per month -
16
Loopify
Loopify
With Loopify, marketing automation is so simple that even your boss could do it. Whether a rookie or a pro, Loopify's tools work on an intuitive drag-and-drop basis, making it easy for you to create campaigns that engage and delight potential and existing customers. For a smooth cross-channel experience, you can segment your audience, as well as, personalize, combine and schedule emails, SMS, coupons, landing pages, pop-ups, forms, postcards, and letters. Loopify also offers the perfect solution for companies with several branches, retailers, franchises, or locations. Share your resources (templates, campaigns, images) and reduce costs while maintaining full control of your brand. Learn from the data you get from your campaigns. Look beyond the numbers to understand what works and improve as you go along the way. Resources and tips to help you learn more about marketing automation.Starting Price: $99 per month -
17
Magileads
Magileads
Automated prospecting solution that includes Access to a dynamic database of French and international contacts Omnichannel prospecting solution: Mail, LinkedIn, SMS, VMS Analysis of the commitment and responses of your prospects in real time (lead scoring) Socio-professional statistics reporting Management of your campaigns by a Magileads project manager Centralization and management of all your employees' e-mail and LinkedIn accounts Personalized onboarding Creation of your B2B prospecting targets Copywriting and scripting of your campaign sequences Direct conversational model with your prospects via your e-mail and LinkedIn accounts Management of all your collaborators' campaigns on a centralized solution A dedicated project manager Preparatory meeting (Go to Market strategy, stakes, objectives, framing plan) Creation of your lists by prospect segments Creation of your e-mail and LinkedIn messages (Test & Learn) Creation of your multi-channel acqStarting Price: $133 - B2B databases included -
18
CartStack
CartStack
90% of online shoppers never make it to the shopping cart & 75% of those that do will leave without completing their purchase. CartStack's cart abandonment & customer recovery software helps you convert more visitors to customers — automatically! Targeted recovery campaigns like cart abandonment emails, browse abandonment emails, SMS text reminders, and browser push notifications are perfectly timed & personalized to bring lost visitors back to your website — Helping you recover around 20% of lost sales. Meanwhile, on-site conversion tools use exit intent technology and real-time form field tracking to display on-site messages, capture leads and boost your conversion rate in real-time. Integrating CartStack takes only minutes and recovery campaigns are pre-built for plug & play ease. Sign up for a free 14 day trial and recover your first $1k in lost sales free!Starting Price: $29.00/month -
19
Influx MD
ifX medical Inc.
Built specifically for healthcare, Influx Marketing Dashboard is the sales and marketing automation software choice for some of America's most successful medical and surgical practices. With integrated, customer relationship management (CRM), lead management, email marketing, online seminars and education, secure forms, and event scheduling, Influx MD provides powerful marketing and sales features for solo, group, and hospital medical practices at an affordable price.Starting Price: $150.00/month -
20
Sendlane
Sendlane
Sendlane empowers B2C & B2B businesses to track, personalize, and automate their customer journey. Focused on Content Creators, eCommerce Brands, SaaS Applications, & Digital Agencies - we offer a complete suite of tools driven to help increase ROI and maximize your customer LTV.Starting Price: $25.00/month -
21
LeadMi
LeadMi
Leverage the power of automation in Marketing. Improve sales conversions and customer engagement. Manage Leads interacting with your brand or product on your social channels. Identify social activity & nurture them. Automate profile discovery and activity gathering. Leverage rule based lead scoring to qualify them. Define your buyer personas as search filters. Generate leads instantly. Leverage filters across user and organizational attributes to identify high quality leads. Achieve high ROI in a short time. Drive content building and publish across multiple social channels at once. Track content consumption and interactions on your posts and generate leads. Develop and leverage insights on social media interactions. Leverage social listening to monitor your brand’s social media channels for any customer feedback and brand mentions or discussions regarding specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on those opportunities.Starting Price: $25 per month -
22
CrowdPower
CrowdPower
Grow your business with targeted customer engagement. Track key customer actions and deliver tailored communications to drive sales and increase engagement. Grow your business with targeted customer engagement. Track key customer actions and deliver tailored communications to drive sales and increase engagement. Advanced Segmentation. Create customer lists based on who they are, where they are, and what they do (or didn’t do) to send targeted messages at the right time. Simple Execution. Powerful Results. Add CrowdPower to your website with just a few lines of code and start delivering tailored communications to drive sales. If your organization is using Segment to install third party integrations, you can start using CrowdPower instantly by turning on the integration in Segment’s console.Starting Price: $48 per month -
23
Delio Lead Management
Walmeric
Delio is a Lead Management platform that will allow you to easily create your marketing and sales campaigns. Imagine being able to contact your leads immediately by phone, email or text message, while their interest is still hot! You will also be able to stay in touch with them, even if they don’t buy from you right away. Delio will follow a workflow created by you easily. In order to have more effective sales, it's necessary to have a 100% of your lead's attention. In a few minutes, it's possible that they aren't interested anymore in purchasing. Delio guarantees effective contact within 30 seconds, increasing global sales by 20%. The key to making a good sale is to know what really matters to your potential customers. Delio collects all the end-to-end tracking and shows it to your commercial agents. Therefore, their speech will be more relevant and likely to end up in a sale (by 20% according to our experience).Starting Price: €900 per month
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