Best Free Mobile App Analytics Tools
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Compare the Top Free Mobile App Analytics Tools as of January 2026
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What are Free Mobile App Analytics Tools?
Mobile app analytics tools provide developers and businesses with valuable insights into how users interact with their mobile applications. These tools track key metrics such as user engagement, retention, session length, and in-app behavior, helping teams make data-driven decisions. They allow for the identification of trends and patterns that can inform app improvements and marketing strategies. With features like funnel analysis and A/B testing, mobile app analytics tools enable optimization of user experience and conversion rates. Ultimately, they empower app developers and businesses to better understand their audience and enhance app performance for sustained growth. Compare and read user reviews of the best Free Mobile App Analytics tools currently available using the table below. This list is updated regularly.
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1
TrafficGuard
TrafficGuard
With TrafficGuard, you'll never have to worry about polluted traffic ruining your campaign efforts again. Our cutting-edge ML/AI-driven technology filters out dumb and sophisticated, fraudulent traffic in real-time, ensuring that your ad spend is directed towards real, high-quality clicks and conversions. This means improved campaign results and a higher return on your ad spend (ROAS). The powerful solution ensures that every penny of your advertising spend is safeguarded so you can focus on achieving your marketing goals with peace of mind. Let TrafficGuard take the worry out of ad fraud protection and help you guard your: - Google Search (PPC) campaigns - Mobile UA campaigns - Affiliate spend - Social Networks But we don't just stop at technology - our expert campaign management and world-class customer service ensure you have a partner you can rely on for all your ad fraud protection needs.Starting Price: Free for up to $2.5k ad spend -
2
Kubit
Kubit
Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai. -
3
Kochava
Kochava
Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.Starting Price: FREE -
4
Matomo
Matomo
Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.Starting Price: $23 per month -
5
Smartlook
Smartlook
Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.Starting Price: $39 per month -
6
Mixpanel
Mixpanel
At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.Starting Price: $89 per month -
7
Splunk AppDynamics
Cisco
Splunk AppDynamics delivers full-stack observability for hybrid and on-prem environments, linking technical performance directly to business outcomes. It enables teams to detect anomalies, diagnose root causes, and prioritize issues based on their real business impact. With capabilities ranging from network performance correlation to SAP system optimization, the platform offers deep insights across applications, APIs, and infrastructure. Its runtime security features safeguard applications by detecting vulnerabilities, blocking attacks, and highlighting potential risks. AppDynamics also enhances digital experiences with web, mobile, and synthetic monitoring to understand user journeys. By unifying performance, security, and business analytics, Splunk AppDynamics helps enterprises reduce costs, prevent outages, and deliver seamless customer experiences.Starting Price: $6 per month -
8
Countly
Countly
Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, it allows organizations to innovate and enhance their products to provide personalized and customized customer experiences, and meet key business and revenue goals. Track, measure, and take action - all without leaving Countly. -
9
Amplitude
Amplitude
Build products that drive outcomes. Amplitude is the product intelligence platform that helps teams convert, engage, and retain customers. Teams building digital products use Amplitude to better understand user behavior, ship improved experiences, and retain more customers. Gain a deeper understanding of how customers experience your digital products. Empower teams to ship faster, measure impact, and visualize user journeys. Personalize product experiences to drive engagement, conversion, and loyalty. Product intelligence gives teams the data and insights they need to build great product experiences—and do it at scale. Use self-serve analytics to understand what happens, why, and how to improve your product. Align on decisions and integrate with your existing workflows and tech stack to make changes, fast. -
10
MobileAction
MobileAction
Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store, trusted by industry giants like Entain, IGG, Zalando, Playtika, and Adidas. MobileAction's solutions include Apple Search Ads campaign management, intelligence for ads, ad creatives, paid keywords and ASO, market insights, custom solutions and consultation. With data from 90M+ creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, MobileAction lets app marketers step into the future of app optimization.Starting Price: $59 -
11
Appgain
Appgain.io
Deliver the best user experience with Personalize users Onboarding, Re-engage inactive users by videos in push notifications, and an Automated user activation campaign. Keep the user coming back to your app, Deliver personalized content and offers to them, Reward them for referring the app to their friends, and Re-target your users even after removing the app! Re-target your customers, as soon as they open your links just once on all major social media, no matter where your customer at, you’ll be able to reach and re-target them. Marketing automation helps you achieve more with your campaigns without doing any extra effort, like a CRM marketing automation tool, Here’s what Appgain’s automation could do for you. Auto-responding to users' behavior with personalized messages. Retargeting Short Link that directs the customer flow to a specific page in your App. Measure ROI /ROAS for each Customer Acquisition channel.Starting Price: $124 per month -
12
Zing Data
Zing Data
A flexible visual query builder lets you get answers in seconds. Analyze data from your phone or browser to work from anywhere. Natural language querying, powered by LLMs lets you ask questions using plain English. No desktop, SQL, or data scientist needed. Shared questions let you learn from team mates, and search for any questions asked across your organization. @mentions, push notifications, and shared chat bring the right people into the conversation and empower you to make data actionable. Easily copy and modify shared questions, export data, and change how charts are displayed to not just view somebody elses’s analysis, but instead make it your own. You can even turn on external sharing to provide access to partners outside your domain or for public datasets. Get the underlying data tables in two taps. Even run full on custom SQL with smart typeaheads to make quick work of joins, aggregations, and calculated fields.Starting Price: $0 -
13
Zoho Apptics
Zoho
Zoho Apptics is a product analytics tool that provides everything you need to gain valuable insights into your product’s performance. Developers, Marketers, and Product owners can use Apptics to analyze their apps, monitor user behavior, understand their interactions, and capture crashes and errors—all in one platform. With support for all the frameworks, including Android, iOS, macOS, tvOS, watchOS, Windows, React Native, Javascript, Flutter, and Unity, Apptics helps you to fine-tune your app, keep users engaged, and build lasting loyalty. Ready to explore and experience Zoho Apptics? Sign up now!Starting Price: $89 -
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devtodev
devtodev
devtodev is an ultimate product analytics platform for data-driven teams to get valuable insights and influence user decisions. With devtodev you can convert users into paying users, improve in-app economics, predict churn, revenue and customer lifetime value, as well as analyze and influence user behavior.Starting Price: Free -
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Indicative
Indicative
Marketers, product managers, and business analysts use Indicative to optimize customer conversion, engagement, and retention. Indicative connects to all your customer data sources, synthesizes them into a complete view of behavior, and gives you the actionable insights you need to grow your customer base and build great products. Indicative's free plan offers up to 1 Billion user actions per month and complete access to the robust behavioral analytics platform!Starting Price: $0.00 -
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data.ai Intelligence
data.ai
Confidently navigate the entire app lifecycle with data.ai Intelligence. Discover what markets are experiencing the largest growth by analyzing app market trends based on downloads and revenue around the world. Sharpen your competitive knowledge by gaining a deep understanding of the app market landscape. Track competitive market share across downloads, revenue, usage, and engagement metrics. Identify emerging players and competitive threats. Recognize competitive threats proactively by analyzing performance trends across your category. Access estimates for millions of apps to discover which store, country, category or device is driving success. Understand engagement metrics including active users, market penetration, duration and frequency of use. Track and monitor competitor market share, growth trends, and rank trends over time.Starting Price: Free -
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AppFollow
AppFollow
The world’s leading AI-powered Review Management platform. Manage user reviews, analyze user sentiment, and improve your app’s visibility, all in one place. With AppFollow, you can make the most out of user feedback and ensure your app stays visible in the app stores, all the while climbing the rankings. The product suite includes: - One platform review management across all major app stores - Review management automation, tagging, and AI responses - Detailed analytics on user reviews, sentiment, app ranking, and competitors - Integrations with major services like Zendesk, Salesforce, Tableau, and many others - Expert consultation team ready to help with app growth, audits, and market strategy AppFollow is trusted by over 70,000 clients, including Hubspot, Robinhood, Lyft, Rakuten, Discord, Miro, Orange, Deezer, Sony, HBO, Disney, Playrix, Gett, Viber, and Wargaming.Starting Price: $23 per month -
18
PostHog
PostHog
PostHog is the single, open-source platform to analyze, test, observe, and deploy new features. We enable developers to build better products by providing the tools they need to capture events, perform analytics, record user sessions, conduct experiments, deploy new features, and more, all in one platform. PostHog can replace multiple tools you may currently use with one single, interoperable platform that lets you combine data in new ways. Available tools include... - Product Analytics, replaces Amplitude - Web Analytics, replaces Google Analytics - Feature Flags, replaces LaunchDarkly - Session Replay, replaces Fullstory - Mobile Replay, replaces LogRocket - Surveys, replaces Pendo - A/B Experiments, like VWO - Data Warehouse, replaces Looker - CDP, replaces Segment And we're constantly shipping new things! Plus, everything in PostHog includes a generous free tier each month so small teams don't have to worry about costs, after which you only pay for usage.Starting Price: Free -
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Datawaves
Datawaves
Simply push your events data, then retrieve it in a way that makes sense to you and your users. Use Datawaves if you have a website or an app and want to add any kind of charts for your users about data that is changing constantly over time. We charge per writes. It is very affordable, only $15 for 1M writes. You can set usage limit too. Pay as you go, and don't worry about usage spikes. Inspector enables you to query your data using a simple GUI. It is perfect for testing how the results of your queries will look like before writing code.Starting Price: $0.2 per month -
20
Specto
Specto
Specto makes it easy to collect vital metrics and profile your iOS and Android apps in production with just a few lines of code. Our platform lets you stay competitive with the most demanding user expectations. The Specto SDK can be integrated into your app with just a few lines of code. Most configuration options, like sampling rate and enabling or disabling plugins, are set remotely so you can ship your app and fine tune later. We’ve gone to great lengths to be a good citizen in your app. We don't swizzle any operating system functions, don't run any code unless you explicitly initialize the SDK, and are fully App Store and Play Store-compliant. The SDK adds less than 1MB (per architecture) to your application's size on both iOS and Android. Time profiling without the hassle. We continuously collect and aggregate metrics on the execution time of function call trees in production.Starting Price: $250 per month -
21
ShinyStat
ShinyStat
A website without analytics is like a boat without a compass. Measure in real-time and easily the performance of your website. The ideal analytics suite for publishers. All in real-time. The complete real-time analytics platform dedicated to eCommerce. The solution for agencies and for those with many digital properties. The right message at the right time. DMP is tailored with specific clusters for each business model. A data organization aligned with business objectives. Mobile applications are numerous, one for every need, but how and how much are they used? Mobile analytics is a tool that analyzes the characteristics of the mobile channel to guarantee higher performance. A suite of solutions dedicated to On-site Marketing Automation based not only on user browsing and behavioral data but also on socio-demographic and interest data stored in our proprietary DMP. Our services provide quantitative and qualitative reports based on strictly census data in true real time.Starting Price: €88 per year -
22
Recensia
Smart Answers
Recensia is an AI-powered platform that streamlines the analysis of user reviews from the App Store and Google Play. With just a few clicks, users can gain valuable insights into user feedback, track trends, identify common issues, and enhance app performance. The platform's easy-to-use interface simplifies the process of understanding user sentiments, enabling developers and product teams to make informed decisions to improve user satisfaction. Recensia is ideal for app developers seeking to efficiently analyze user feedback from app stores to enhance their application's performance and user satisfaction.Starting Price: $0.95 per 10 requestes -
23
Branch
Branch.io
Digital brands grow on Branch. Grow your business with enterprise-grade solutions designed to increase end-to-end user engagement and provide holistic measurement of marketing effectiveness across all devices, channels, and platforms. The industry-leading mobile measurement and deep linking platform, trusted by the most top ranking apps to increase efficiency and revenue. The best in mobile use Branch. Better performance in every channel across web, email, ads, and app. Branch handles all the complexity to ensure your links work across every platform and channel. Our strong link matching guarantees your users are delivered exactly where you want them. From deep linked re-engagement ads to web and email campaigns that seamlessly continue the journey even after users pause to install your app, Branch helps you offer seamless experiences that drive better performance in all of your channels. -
24
Walinns
Walinns Innovation
Leverage the highly effective big data Analytics technology to analyze the growing volume, velocity and variety of data on a simplified dashboard. Brand building is a vital aspect of personal and business development. It increases the voice and consumer awareness of a brand, also gives it an identity and worth. The advent of participatory and interactive platforms has given many businesses the chance to enhance brand awareness and equity. Our Cyber security solutions bundle expertise, experience, and strategic cybersecurity research to provide organizations of all sizes with an affordable and easily implementable remediation plan. Our objective is to create intelligent models which facilitate human thinking and promote data-driven decision-making. We aim at discovering insights from your data to turn them into business opportunities. We aim to bridge the gap between Analytics and day-to-day decision making by coming up with statistical insights. -
25
Amazon Pinpoint
Amazon
Amazon Pinpoint is a flexible and scalable outbound and inbound marketing communications service. You can connect with customers over channels like email, SMS, push, or voice. Amazon Pinpoint is easy to set up, easy to use, and is flexible for all marketing communication scenarios. Segment your campaign audience for the right customer and personalize your messages with the right content. Delivery and campaign metrics in Amazon Pinpoint measure the success of your communications. Amazon Pinpoint can grow with you and scales globally to billions of messages per day across channels. Start easily with just a few clicks in Amazon Pinpoint. Whether you are a marketer or a developer, Amazon Pinpoint is flexible for marketing, bulk, or transactional communications use cases. Marketers can design, orchestrate, and run campaigns visually through the console. Developers can leverage the Amazon Pinpoint APIs for message sending, scheduling campaigns or tracking web and mobile activities. -
26
Applicare
Arcturus Technologies
Today's complex application environments are difficult to monitor, manage and troubleshoot. Using the Arcturus IntelliTrace, and IntelliSense technologies, Applicare tunes applications, monitors transactions and self-detects problems. Get visibility to every business transaction, every application, every where. Today's application environments are distributed and complex, making them difficult to monitor, manage and troubleshoot. How do you know you are getting the best performance you can from every component? To effectively monitor the performance of an application, all aspects of the environment need to be examined. Comprehensive monitoring at this scale can quickly bring your applications performance to its knees. Well, Applicare comes to rescue. Our patent pending IntelliTune, IntelliTrace & IntelliSense technologies, allow Applicare to automatically tune the applications, adaptively monitor for full stack visibility and auto detect problems. -
27
PaywallPro
Deeptide AI Inc
Trusted by 2,000+ apps, PaywallPro turns 46,000+ iOS paywalls into insights for developers, PMs, and designers to optimize monetization and UX. Access a growing database of 46,000+ paywalls and 2,000+ onboarding flows. Track changes in pricing, trials, and design over time. Analyze revenue with RPD, ARPU, and benchmarks. Discover winning strategies from top apps—offers, positioning, and upsells that drive conversions. Whether indie or enterprise, PaywallPro helps you design smarter paywalls, boost recurring revenue, and stay ahead of the competition.Starting Price: $36.90/month -
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MoEngage
MoEngage
MoEngage is an Insights-led customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard From Fortune 500 enterprises such as Deutsche Telekom, Samsung, and Ally to mobile-first brands such as Flipkart, Ola, and BigBasket - MoEngage has helped amplify customer engagement for all. Product managers and growth marketers can use MoEngage to provide a personalized experience throughout the customer lifecycle stages – from onboarding to retention to growth. What makes MoEngage different, is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization capabilities - -
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Fullstory
Fullstory
Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data. -
30
Localytics
Upland Software
Give Your Customers Reasons to Love You More with Every Experience Go beyond personalization to delivering the next best action for your customers to build meaningful, engaging experiences your customers will love. Leading brands trust Localytics to power their customer engagement strategy. We help you build love for your brand through meaningful customer engagement. First, understand your customers on a deeper level through rich, contextual data. Then, create truly individualized experiences with intelligence and personalization capabilities. And, reach your customers where they are so you can drive impactful, relevant customer engagement. Finally, bring it all together with dedicated assistance that informs your strategy and helps you reach your brand goals. Schedule an online demo with one of our knowledgable associates to see how the product can help you grow your business.
