Best Free Mobile App Optimization Tools

Advertisers worldwide use Kochava to measure what matters most across any channel, any device, and any audience. Founded in 2011 as one of the first mobile measurement partners (MMPs), Kochava now supports campaign measurement on mobile and beyond. Tap into multi-touch attribution, modern MMM, and always-on incremental measurement disciplines to achieve a data-driven, privacy-durable growth strategy. Know which omnichannel tactics drive customer acquisition and retention across connected devices. Key features include: omnichannel app attribution & analytics, cost & ROI measurement, deep linking, marketing data management & ETL support, ad fraud detection & prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, CTV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with thousands of ad networks, CTV platforms, publishers & more.

Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.

Alchemer offers the world’s most flexible feedback and data collection platform that allows organizations to close the loop with their customers and employees quickly and effectively. Our mission is to give every customer and employee a voice, and to make every voice matter. Alchemer serves more than 13,000 global CX, HR, and market research customers, including many Fortune 500 companies. Alchemer Survey is the industry leader in flexibility, ease of use, and fastest implementation. Market researchers, CX and other feedback professionals can get the feedback they need with the most question types and no pay-per response fees. Alchemer Workflow is the fastest, easiest, and most effective way to close the loop with the customers and employees who give you feedback, so you can increase retention, adoption, growth, and advocacy. Alchemer Mobile delivers actionable mobile customer feedback so you can improve your customers’ experiences with your mobile app.

Optimizely is the world's leader in Progressive Delivery and Experimentation, empowering leading companies to test and deliver new experiences and features to their customers. Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention. Optimizely One helps you unlock your digital potential. To create helpful, human digital experiences requires constant invention from every company.​ A digital experience platform (DXP) should make creating behavior-driven experiences simple, crafting sophisticated content faster, collaborating easier and anticipating customer needs possible. See how you can eliminate guesswork and make every interaction actionable. Commerce in the digital age is more than transactions, products and catalogs. Selling online means telling stories, evoking emotion and establishing trust. No one owes you their business, you have to earn it with every interaction.

Heap is a comprehensive digital insights platform that provides businesses with a complete understanding of their customers’ journeys. By automatically capturing all user interactions across web and mobile platforms, Heap offers actionable insights to optimize conversion, retention, and user experience. The platform uses advanced data science to identify moments of friction and opportunity, allowing businesses to make data-driven decisions quickly. With powerful tools like session replay, heatmaps, and AI-powered insights, Heap enables businesses to understand and improve user behavior at every touchpoint.

Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, it allows organizations to innovate and enhance their products to provide personalized and customized customer experiences, and meet key business and revenue goals. Track, measure, and take action - all without leaving Countly.

AB Tasty is a global leader in AI-powered experience optimization solutions empowering brands using personalization, experimentation, recommendations, and search to build better experiences on their websites and apps. Integrated into a single platform, AB Tasty offers web and API-based solutions that provide companies with a unified approach to creating seamless experiences for customers. Brands use AB Tasty’s platform to align digital, e-commerce, and product teams on revenue goals by optimizing and innovating digital experiences. Founded in 2013, AB Tasty’s customer roster includes world-leading brands such as Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, and LVMH among others. AB Tasty has 12 offices across the globe: North America, Europe, Asia Pacific.

Improve the user experience, increase app installs and automatically optimize your app presence on the web, with just one link. We run on a highly available serverless infrastructure able to process thousands of clicks per second. Get a free, automatically generated landing page based on your app style. It's social ready and it will be automatically indexed by search engines. Understand your audience and your campaigns. Get insights about clicks, referral source, device type and contry. Your mobile users will land automatically to App store or Play store, there is no web view load. In this way the steps and time to install your app is reduced.

In a world where product development teams are pressured to do more with less, Split’s Feature Data Platform™ gives you the confidence to move fast without breaking things. Set up feature flags and safely deploy to production, controlling who sees which features and when. Connect every flag to contextual data, so you know if your features are making things better or worse, and act without hesitation. Effortlessly conduct feature experiments like A/B tests without slowing down. Split is a feature management platform that takes the extra step with experts to support you, online courses to help you learn as you go, and a developer-oriented culture that puts our customers at the center. Whether you’re looking to increase your releases, to decrease your MTTR, or to ignite your dev team without burning them out–Change the way the work gets done with Split. Switch on a free account today, schedule a demo to learn more, or contact us for further questions.

LogRocket combines session replay, performance monitoring, and product analytics – empowering software teams to create the ideal product experience.

Get higher rankings by serving crawlers a static HTML version of your Javascript website, without compromising your customers’ experience. Prerender® is a SaaS platform that makes your JavaScript website SEO-friendly. Before your customer can find your website on search engines like Google, it first has to be crawled and indexed by one of their web crawlers, such as Googlebot. They do this by reading and cataloging a stripped-down, HTML version of your website with the visual and interactive elements taken away. This normally isn’t an issue if your website is built in static HTML, and typically takes just a few days. If your website is made in a JavaScript framework, it’s a different story. While Google can crawl websites built in JavaScript, it’s much harder for them to do. It can easily take weeks before your JavaScript website can be indexed and found in the search results. Google will see all of your content and links, and get your website in front of your customers in no-time.

Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data.

Taplytics provides zero bloat, cross-platform AB Testing solutions that power the experiences within today's leading apps and websites. Take full control of your releases. Instantly test and roll out new features with the most advanced feature management and experimentation platform. Taplytics is a full-stack A/B testing solution designed to help product, engineering, and marketing teams drive more revenue through any of their client or server-side applications. Cut deployment risk and improve development time through controlled feature rollouts. Choose between our various SDKs, flexible API, private cloud, or on-prem deployment options. We pride ourselves on providing you with the industry's best Customer Success team. You'll get real-time technical support from real humans. Our clients report a 50% decrease in Engineering time. Discover enterprise-grade, A/B testing for any client-side or server-side application.

Empower users to keep pace with technology by enabling true digital adoption. WalkMe’s Digital Adoption Platform (DAP) makes it effortless to use any software, website, or app. Combined with proactive, step-by-step guidance, our comprehensive solution analyzes and automates processes so users can complete tasks easily in the moment of need.

UXCam is the market leader in app experience analytics, empowering mobile teams with fast, contextual and high-fidelity insights. UXCam is the market leader in app experience analytics, empowering mobile teams with fast, contextual and high-fidelity insights. Record, analyze and share sessions and events to uncover app usage patterns. Discover the "why" behind user behavior. Go from quantitative app metrics to qualitative insights. Replay sessions with custom events. Set up event-based funnels and zoom in on funnel segments. Get a complete overview of how users engage with and navigate through your app. Identify drop-off points and screens suffering from UX issues. Identify and fix design bottlenecks within your app. Uncover how users behave on every screen. Continuously improve UX to reduce churn and improve retention. Identify and resolve app crashes, bugs and UI freezes. Export technical logs and share impacted sessions with other teams to ensure smooth release cycles.