Paid search intelligence software helps marketers analyze competitor advertising strategies, keywords, bidding behavior, and ad performance across search engines. It provides deep insights into market trends, share of voice, and cost estimates so teams can optimize their own PPC campaigns more effectively. These platforms collect and visualize data on ad copy, landing pages, keyword gaps, and historical performance to reveal opportunities for improved targeting and spend efficiency. Many tools also integrate with analytics and advertising platforms to support real-time optimization and budget planning. Overall, paid search intelligence software empowers businesses to make data-driven decisions, reduce wasted spend, and outperform competitors in search advertising. Compare and read user reviews of the best Paid Search Intelligence apps for iPad currently available using the table below. This list is updated regularly.
Semrush
SE Ranking